India
Makeup Creators is an India-based beauty and bridal content account operating primarily on Instagram, with a YouTube presence that established an early foundation in tutorial-style content.
Total Followers +0.0%
212K
Across YouTube
Primary Platform
212K followers · 100% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 212,000 | +0 | 2.7% | — | 3 years ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -996 -0.5% | +0 +0.0% | +0 +0.0% | -996 |
| Last 365 days | -996 -0.5% | +0 +0.0% | +0 +0.0% | -996 |
Daily follower snapshots from CreatorDB's longitudinal index.
Makeup Creators is an India-based beauty and bridal content account operating primarily on Instagram, with a YouTube presence that established an early foundation in tutorial-style content. The channel's own description centers on bridal makeup coverage, fashion styling, and daily video output — signals of a creator targeting the South Asian wedding and beauty market, where demand for step-by-step bridal looks remains consistently high. The recurring hashtag association with Maybelline suggests an affinity for accessible, drugstore-tier cosmetics rather than luxury positioning, which likely broadens the appeal to a wide, budget-conscious Indian audience. The informal, community-facing tone of the channel bio points to a grassroots creator rather than a polished agency-managed presence.
The audience skews evenly between male and female viewers, an unusual split for a makeup channel that may reflect viewership from working makeup artists and bridal industry professionals alongside general beauty enthusiasts. Engagement sits meaningfully above the category median, suggesting the content resonates with an active core audience despite the YouTube side of the account having gone inactive in recent years. With Instagram now the operational home, the account is positioned as a mid-tier player in India's crowded but commercially active beauty creator space — a natural fit for domestic cosmetic brands, bridal fashion labels, and affordable skincare lines seeking regional reach.
Makeup Creators reaches an audience concentrated in India primarily through Instagram, and is best activated via long-form YouTube integrations. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in beauty and related categories, Makeup Creators offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Makeup Creators's tier (Mid, 212K combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The account @makeupcreators consistently tags #parul alongside their beauty and Maybelline hashtags, strongly suggesting Parul is the creator's real name or the name of the lead artist featured in the content. The channel's public bio and business contact don't spell out a full name, but #parul appears as a recurring identity marker across posts.
Amazing Makeover appears as a recurring title label in Makeup Creators' posts, framing their content as transformation-style tutorials rather than basic how-tos. The 'Beauty in Red Makeup Tutorial' is one example of a video released under that banner, showcasing full-face, occasion-ready looks.
Yes — bridal makeup is a core pillar of the channel. Their YouTube bio explicitly states the channel covers "the bride's dress" and complete bridal styling looks, which fits squarely within the high-demand Indian bridal beauty niche.
Maybelline is one of the most consistently tagged brands across Makeup Creators' content, appearing in both hashtags and post captions. While a confirmed paid partnership hasn't been publicly disclosed, the brand features prominently enough to be a recognizable part of their signature look.
As of late 2026, the Makeup Creators YouTube channel has been inactive for roughly three years, with no new uploads during that period. No public explanation has been given, but their focus appears to have shifted to Instagram, which is now their primary active platform.
Makeup Creators covers both — their YouTube bio describes the channel as a destination for makeup tutorials and fashion styling videos, including full bridal looks that incorporate dress and outfit presentation. This styling angle sets them apart from channels that focus on isolated face makeup alone.
Makeup Creators has an unusually even gender split in their audience, with male viewers making up roughly half the total. This is rare for a makeup-focused account and may reflect how their transformation and bridal styling content attracts grooms, families, and fashion-interested viewers beyond the typical beauty audience.
Given their bridal and beauty niche, India-based audience, and engagement that runs well above the category average, Makeup Creators sits in a relevant sweet spot for Indian cosmetic and bridal brands. Their mid-tier following on Instagram makes them a realistic fit for regional or category-specific campaigns rather than global mega-deals.
Makeup Creators is based in India, and their content — particularly the bridal makeup and dress styling focus — is closely aligned with South Asian beauty traditions. This local context likely drives their strong resonance with an Indian audience.
Their YouTube channel has been dormant for several years as of 2026, but Instagram remains their active platform for tutorials and engagement. Anyone looking to follow new content or reach them for business inquiries can do so via their listed email, makeupcreators786@gmail.com.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@makeupcreators · Instagram
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