Mahira Khan is a Karachi-born actress, producer, and public figure who ranks among Pakistan's most recognisable cultural exports. She began her career as a…
Total Followers +0.0%
12.1M
Across Instagram, TikTok
Primary Platform
11.9M followers · 98% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $119K–$262K / IG post
Khan appeared on CNN with host Kristie Lu Stout, reflecting on her two 2025 film releases and confirming a return to television in 2026, calling the year a moment to 'take stock' of her career.
The long-awaited romantic drama hit cinemas on 28 November 2025, marking the third on-screen pairing of Mahira Khan and Fawad Khan. It received mixed-to-negative reviews and was deemed a box-office disappointment.
The duo reunites for Big Bang Entertainment's debut feature, written and directed by Bilal Atif Khan and also starring Tabish Hashmi. An official title and release date are yet to be announced.
Khan described having two major cinema releases in a single calendar year as an unexpected highlight, calling 2025 'amazing' and 'wholesome' in her CNN interview.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +162K +1.4% | +0 +0.0% | +0 +0.0% | +162K |
| Last 365 days | +162K +1.4% | +0 +0.0% | +0 +0.0% | +162K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MbyMahira Fashion / Lifestyle | Founder / owned brand | Long-term | — | |
| Mashion Fashion / Media | Co-founder | Long-term | — | |
| Lux Beauty / Personal Care | Brand ambassador | Long-term | — | |
| Pantene Beauty / Hair Care | Brand ambassador | Long-term | — | |
| Nescafé Food & Beverage | Sponsored content | Long-term | — |
Mahira Khan is a Karachi-born actress, producer, and public figure who ranks among Pakistan's most recognisable cultural exports. She began her career as a VJ on MTV Pakistan before transitioning to television drama, with the 2011 serial Humsafar — opposite Fawad Khan — cementing her as a household name across South Asia. Her profile extended to Bollywood through the 2017 Shah Rukh Khan vehicle Raees, and she returned to the centre of Pakistani cinema with The Legend of Maula Jatt (2022), one of the highest-grossing Pakistani films of all time. Beyond acting, she co-founded Mashion, a digital fashion and lifestyle platform, and runs her own label M by Mahira, whose closet sales she has directed toward charitable causes. Her Instagram bio — blending Urdu, Arabic script, and Spanish — signals a deliberately cosmopolitan, free-spirited identity that sits comfortably across cultural borders.
Her audience skews heavily female and falls primarily in the 25–34 age band, with strong reach across Pakistan, the United States, India, and the United Kingdom — a cross-border South Asian diaspora footprint that is rare and commercially valuable. Engagement running more than double the category median for an account of her size reflects genuine parasocial loyalty rather than passive follower accumulation. Her UNHCR Goodwill Ambassador role for refugees adds an advocacy dimension that broadens her appeal to purpose-driven brand partners, while Mashion and M by Mahira demonstrate an appetite for building equity in owned properties rather than relying solely on endorsement income. With TikTok activity dormant and Instagram cadence slower in recent months, her near-term trajectory appears focused on selective high-impact projects — theatrical releases, premium brand alignments, and platform-building — rather than volume content creation, a positioning that tends to sustain per-post pricing at the upper tier of the Pakistani creator market.
Mahirahkhan reaches an audience concentrated in PAK primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Lifestyle, Fashion / Media, Beauty / Personal Care, a clear signal of fit for brands in those categories. Demonstrated partners include MbyMahira and Mashion. Engagement on Instagram runs around 3.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mahirahkhan's tier (Mega, 12.1M combined followers, PAK). Pulled from CreatorDB's category benchmarks.
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Mahira Khan rose to national stardom through the 2011–12 drama Humsafar, opposite Fawad Khan, which became a landmark hit in Pakistani television. The show's success established her as one of the country's most recognizable faces and reached international audiences through platforms like Zindagi TV in India.
Yes — Mahira Khan made her Bollywood debut opposite Shah Rukh Khan in the 2017 film Raees, playing the female lead. She became the first Pakistani actress to headline a major Bollywood production alongside one of India's biggest stars, though political tensions at the time prevented her from promoting the film in India.
In 2017, paparazzi photos of Mahira Khan and Bollywood actor Ranbir Kapoor together in New York — in which she was photographed smoking — spread rapidly online and sparked fierce debate in Pakistan. The controversy centred on both the images themselves and the public speculation about their relationship; Mahira addressed the backlash publicly at the time.
Mahira Khan plays Maahi in the 2022 blockbuster The Legend of Maula Jatt, reuniting on screen with Fawad Khan for the first time since Humsafar. The film became one of the highest-grossing Pakistani productions of all time and was a major cultural event across South Asia.
Yes — Mahira Khan is Pakistan's first UNHCR Goodwill Ambassador for Refugees, which is why her Instagram bio links to @refugees. In this role she has visited displaced communities and used her platform to advocate for refugee rights and awareness.
M by Mahira (Instagram: @mbymahira) is Mahira Khan's own fashion label. It sits alongside her co-founded digital media brand Mashion as part of her broader move into building businesses beyond her acting career.
Mashion (@mashionpk) is a Pakistani fashion and lifestyle digital media brand that Mahira Khan co-founded. It covers fashion, beauty, and culture, and has expanded into e-commerce through Mashion Bazaar, where Mahira has sold personal wardrobe items with proceeds directed to charity.
Yes — Mahira Khan has a son named Azlan from her first marriage to Ali Askari. She has spoken openly about motherhood in interviews, and Azlan has occasionally appeared in her public life and social content.
Mahira Khan participated in the Roll Up Your Sleeves public health initiative, which encouraged COVID-19 vaccination across Pakistan. The hashtag features in her posts and aligns with her wider pattern of using her reach for social causes alongside her UNHCR ambassador work.
With over 12 million Instagram followers, Mahira Khan sits firmly in the Mega tier and is among the most-followed Pakistani public figures on the platform. Her audience spans Pakistan, the United States, India, and the United Kingdom, and her engagement runs well above the category median for accounts of her size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mahirahkhan · Instagram
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