Canada
Mah-Dry-Bread is a creator with a presence on YouTube (417,000 followers), Instagram (3,579 followers), based in Canada.
Total Followers +0.0%
421K
Across YouTube, Instagram
Primary Platform
YouTube
417K followers · 99% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $89–$251 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +14 +0.4% | +0 +0.0% | +14 |
| Last 90 days | -1001 -0.2% | +42 +1.2% | +0 +0.0% | -959 |
| Last 365 days | -1001 -0.2% | +42 +1.2% | +0 +0.0% | -959 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mah-Dry-Bread is a creator with a presence on YouTube (417,000 followers), Instagram (3,579 followers), based in Canada. Their content sits in the gaming & let's play space. Their YouTube bio reads: "Mission Statement: Making you feel like you're hanging out with your friends, but all your friends are idiots. Hey! I'm Mah-Dry-Bread. I've been doing YouTube full time since I was 18 years old in 2010. During that time my biggest acco". The full audience and engagement breakdown is below.
Mah-Dry-Bread reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Boot.dev. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in gaming and related categories, Mah-Dry-Bread offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mah-Dry-Bread's tier (Mid, 421K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Mah-Dry-Bread ran a daily upload streak starting March 30, 2011 and kept it going without a single missed day all the way through 2021, a full decade of content. He calls it his biggest accolade, and that back catalog of over 3,600 videos is still one of the most remarkable consistency records on YouTube.
The KFC 4 challenge is a themed Pokemon run where Mah-Dry-Bread attempts to beat Pokemon Red using only a specific quartet of chicken or bird-themed Pokemon. It's a signature example of his format: pick an absurd or heavily restricted team premise, then grind through an entire game to find out if it's even survivable.
Mah-Dry-Bread's Pokemon Black Kecleon run is a solo challenge where he tries to clear the whole game using only Kecleon, a Pokemon whose Color Change ability shifts its type to match whatever hits it — making it almost perpetually weak to something. It's exactly the kind of deliberately painful run his audience shows up for.
Yes — alongside his Pokemon challenge content, Mah-Dry-Bread regularly covers classic Bethesda RPGs, particularly Fallout: New Vegas and The Elder Scrolls IV: Oblivion, as well as retro gaming more broadly. His channel sits at the crossroads of Pokemon challenge culture and single-player RPG nostalgia.
Mah-Dry-Bread's challenge catalog spans multiple generations — Gen 1 originals like Pokemon Red and FireRed, Gen 3's Emerald, Gen 4's Platinum, Gen 5's Black, and Gen 7's Ultra Moon. That range shows he dips into both deeply nostalgic classics and more recent entries when designing his challenge runs.
Yes, Mah-Dry-Bread is an official Twitch Partner and streams live content there in addition to his main YouTube presence. His bios on both platforms specifically reference Twitch as one of his two primary homes.
Boot.dev, a platform for learning back-end software development, has partnered with Mah-Dry-Bread for sponsored content on YouTube. The pairing makes sense given that his core audience skews strongly toward young adult men, a demographic with significant overlap with tech and programming career interest.
Mah-Dry-Bread went full time on YouTube at the age of 18 back in 2010, making him one of the earlier creators to treat the platform as a genuine career from day one. That early-mover timing, combined with the 10-year daily upload grind that followed, gave him a substantial head start on building a loyal community.
Mah-Dry-Bread's own mission statement describes the channel as "making you feel like you're hanging out with your friends, but all your friends are idiots" — which is about as casual and comedy-forward as it gets. He runs the whole operation solo with no production team, which keeps the tone personal, unscripted, and self-aware.
Mah-Dry-Bread is a Canadian creator, though the largest share of his audience is based in the United States, with a notable following in the UK and Germany as well. All of his content is produced in English and targets a broadly anglophone international audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mah-dry-bread · YouTube
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