Magmidt is the handle of Magnus Midtbø, a Norwegian former professional sport climber who transitioned into full-time content creation after a competitive career that included international-level lead climbing.
Total Followers +0.7%
4.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.6M followers · 82% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$25K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.3% | +0 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +30K +0.8% | +2K +0.3% | +0 +0.0% | +32K |
| Last 90 days | +123K +3.4% | +6K +0.8% | +0 +0.0% | +129K |
| Last 365 days | +123K +3.4% | +6K +0.8% | +0 +0.0% | +129K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Revolut Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Rungne Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| MacroFactor Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
Magmidt is the handle of Magnus Midtbø, a Norwegian former professional sport climber who transitioned into full-time content creation after a competitive career that included international-level lead climbing. Based in Norway, he built his YouTube channel on a foundation of climbing technique and calisthenics before expanding into broader physical challenge and adventure content — caving, survival scenarios, military-style fitness tests, and urban exploration. That range is reflected in recent titles mixing underground exploration of the Paris catacombs with pull-up record attempts under weighted conditions. His collaboration with strongman Eddie Hall exemplifies his crossover appeal: pairing elite strength athletes with climbing-specific movement tests generates high-shareability content that travels well beyond the climbing community.
His audience skews heavily male and concentrates in the 18–34 bracket, with the United States and United Kingdom accounting for the largest share of viewership — a markedly international reach for a Norwegian creator. That English-language, globally distributed audience has attracted a sponsor mix that spans fintech (Revolut), travel tech (Saily), nutrition software (MacroFactor), and cybersecurity (NordVPN), suggesting brands value his audience's disposable-income profile as much as the fitness context. Notably, he also promotes Rungne, the outdoor apparel brand he founded, making him both a sponsored creator and a brand owner operating within the same content ecosystem. With YouTube engagement running well above category median and Instagram showing strong interaction despite infrequent posting, Midtbø is positioned as a durable macro-tier creator whose physical-challenge format has room to expand further into mainstream adventure and lifestyle brand partnerships.
Magmidt reaches an audience concentrated in NOR primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. Demonstrated partners include Revolut and Saily. Engagement on YouTube runs around 3.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Magmidt's tier (Macro, 4.4M combined followers, NOR). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Magmidt's real name is Magnus, confirmed by the contact email listed on his YouTube channel for sponsor inquiries. He goes by the handle @magmidt across YouTube, Instagram, and TikTok, and is represented by Delka Talents, a creator talent management agency.
Rungne is a brand founded by Magmidt, which he lists directly in his Instagram bio as 'Founder of Rungne.' He has also promoted it as a named sponsor in YouTube content, suggesting it is a venture closely tied to his fitness and outdoor identity rather than just an external partnership.
Yes, Magmidt documented a descent into the Paris Catacombs in a YouTube video titled 'Don't EVER go down here... (Paris Catacombs).' Much of the catacombs network is officially off-limits to the public, making it a high-stakes urban exploration subject that fits his style of filming extreme or forbidden locations.
Magmidt attempted a military pull-up record while carrying 25 pounds of added weight, turning it into a dedicated YouTube challenge video. Calisthenics feats and bodyweight strength records are a recurring format on his channel alongside climbing and survival content.
Eddie Hall, the World's Strongest Man title holder, appears among Magmidt's top content hashtags, strongly indicating a collaboration or head-to-head challenge video on his channel. Magmidt regularly features notable strength and fitness figures to push physical performance content.
Magmidt posted a video titled '4 Day Survival on Haunted Island...' documenting a multi-day wilderness survival challenge set in a location with a paranormal reputation. This format — combining real physical endurance with dramatic or eerie settings — is a signature style on his YouTube channel.
Magmidt covers bouldering and rock climbing extensively, using hashtags like #climbing, #bouldering, and #rockclimbing alongside videos examining new gear or techniques with titles like 'This Is Going To Change Climbing FOREVER...' His climbing content sits within a broader channel mix of calisthenics, caving, and outdoor extreme challenges.
Magmidt is from Norway, though the majority of his YouTube viewership comes from English-speaking markets, particularly the United States, the United Kingdom, and Canada. His adventure and extreme sports content travels well internationally despite his Scandinavian base.
Magmidt's confirmed YouTube sponsors include NordVPN, Revolut, Saily, and the nutrition app MacroFactor, in addition to his own brand Rungne. The fitness equipment brand Speediance also appears prominently in his top content hashtags, suggesting a working relationship there as well.
MacroFactor is a nutrition coaching and macro-tracking app built around athletic performance and body composition, making it a natural fit for Magmidt's audience of strength-focused viewers. His channel's calisthenics records, weighted pull-up challenges, and climbing content draw a heavily male, fitness-motivated demographic aged roughly 18 to 34.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@magmidt · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.