Data refreshed Sep 23, 2026 · 5:28 AM UTC
Home Improvement United States

@magictouchair

Full Creator Stats Live · Updated 2026-09-23

@magictouchair is a creator with a presence on YouTube (186,000 followers), Instagram (626 followers), based in United States.

NicheHome Improvement TierMid Engagement1.5%

Total Followers +20.8%

187K

Across YouTube, Instagram

Primary Platform

YouTube

186K followers · 100% of audience

Engagement

1.5%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $16–$44 / IG post

Quick facts
  • 187K combined followers across 2 platforms.
  • Mid creator tier — United States.
  • 1.5% headline engagement.
  • Niche: Howto Style.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-23
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 186,000 +39K 1.5% 1.2 5 days ago
Instagram 626 +0 3.7% — 1 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +9K +5.1% +3 +0.4% +0 +0.0% +9K
Last 30 days +39K +20.9% +0 +0.0% +0 +0.0% +39K
Last 90 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 365 days +0 +0.0% +0 +0.0% +0 +0.0% +0

Audience Demographics

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-2162636K93K151K208K Jun 29Jul 20Aug 11Sep 1Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About @magictouchair

@magictouchair is a creator with a presence on YouTube (186,000 followers), Instagram (626 followers), based in United States. Their content sits in the home improvement space. Their YouTube bio reads: "I’m Rich Morgan, President of Magic Touch Mechanical & The Fire Place. Since 1997, we’ve been the Phoenix area’s authority on both home comfort & indoor / outdoor fireplaces & fire pits. Whether you’re a homeowner trying to decide between a". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

magictouchair reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, magictouchair offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at @magictouchair's tier (Mid, 187K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

Who is Rich Morgan and what is Magic Touch Mechanical?

Rich Morgan is the President of Magic Touch Mechanical and The Fire Place, a Phoenix-area home comfort company he has run since 1997. On YouTube under the handle @magictouchair, he shares hands-on HVAC and fireplace content drawn directly from his real-world business experience, making his reviews unusually grounded compared to typical creator content.

Is a variable speed AC system actually worth the extra money?

Rich Morgan dedicated a video to this exact question after personally paying the premium for a variable-speed system himself. His channel compares real-world performance of variable-speed systems against standard units, with a focus on Arizona's extreme summer climate where efficiency differences are especially meaningful.

What is the most realistic electric fireplace you can buy right now?

Rich Morgan regularly tests electric fireplaces on his YouTube channel, noting which units genuinely look like real flames and which disappoint in person — he even titled one video 'This Electric Fireplace Looks Fake In Person!' His reviews come from hands-on evaluation at The Fire Place showroom, where buyers in the Phoenix area can see units live before purchasing.

What's the best mini split AC for Phoenix or Arizona heat?

Rich Morgan covers Mitsubishi ductless mini splits extensively, using content tags like #mitsubishiminisplit and #arizonahvac to reach homeowners dealing with extreme desert heat. He draws on Magic Touch Mechanical's installation experience across the Phoenix metro to give advice that goes beyond spec sheets.

Did someone actually climb a skyscraper to fix an air conditioner?

Yes — Rich Morgan posted a video titled 'They Actually Climbed a Skyscraper for AC Repair,' capturing the kind of high-access commercial HVAC work his team takes on. It's one of the more dramatic pieces of content on an otherwise technical, educational channel and shows the real scope of work Magic Touch Mechanical handles.

What HVAC brands does Magic Touch Mechanical install or recommend?

Rich Morgan's content specifically references Bosch, Trane, and Lennox as the main variable-speed HVAC systems he evaluates for Phoenix-area homeowners, along with Mitsubishi for ductless mini split applications. He produces comparison-style videos to help buyers decide between competing systems rather than pushing a single brand.

What is the best garage AC unit according to Rich Morgan?

Rich Morgan published a video called 'Best Garage AC: I Tried Them All,' in which he personally tested multiple garage cooling options and delivered a ranked verdict. His Phoenix-area context makes the testing especially relevant, since Arizona garages can reach punishing temperatures in summer.

Can you buy a fireplace from The Fire Place and install it yourself, or do you have to use Magic Touch's installers?

The Fire Place explicitly offers a Buy & DIY or We Install model, meaning customers can purchase gas fireplaces, electric fireplaces, or media wall units and handle installation themselves, or hire Magic Touch's team to do it. Rich Morgan's how-to style YouTube content actively supports the DIY path for those who go that route.

Where is The Fire Place showroom located — Phoenix or Mesa?

The Fire Place is based in the Phoenix metro area and lists a Mesa, Arizona contact number (480-500-6778), positioning it as Arizona's premier fireplace showroom and design center. The showroom carries electric fireplaces, gas fireplaces, outdoor fire pits, and media wall setups available for customers to see in person.

Does Magic Touch Mechanical do both HVAC and fireplaces, or are those totally separate businesses?

Rich Morgan runs both under the same umbrella: Magic Touch Mechanical covers air conditioning, mini splits, and heating systems, while The Fire Place handles indoor and outdoor fireplaces, fire pits, and media walls. His @magictouchair YouTube channel bridges both, giving him a content angle that no purely HVAC or purely fireplace channel can replicate.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 23, 2026, 5:28 AM UTC · Slug: magictouchair

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