United States
Maggie Macdonald is a Boston-based lifestyle creator and entrepreneur who built her channel around an approachable mix of personal vlogs, style guides, beauty, home content, and everyday cooking.
Total Followers -0.0%
550K
Across YouTube, Instagram
Primary Platform
YouTube
337K followers · 61% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.3K–$11K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -171 -0.1% | +0 +0.0% | -171 |
| Last 30 days | +0 +0.0% | -64 -0.0% | +0 +0.0% | -64 |
| Last 90 days | +0 +0.0% | +3K +1.2% | +0 +0.0% | +3K |
| Last 365 days | +0 +0.0% | +3K +1.2% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BetterHelp Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| LabCorp Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Brooklinen Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
| RMS Beauty Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
Maggie Macdonald is a Boston-based lifestyle creator and entrepreneur who built her channel around an approachable mix of personal vlogs, style guides, beauty, home content, and everyday cooking. Operating under the handle @maggiemacdonaldvlogs, she has developed a multi-platform presence on YouTube and Instagram, using longer-form vlogs as her primary canvas while maintaining a tighter, high-frequency presence on Instagram. Beyond content creation, she is the founder of Lade (@shopladeofficial), a direct-to-consumer label that reflects the shopping and curation sensibility woven throughout her posts. Managed by Kelly Media Group and operating an Amazon storefront, she sits firmly within the affiliate-driven, product-recommendation tier of lifestyle content.
Maggie Macdonald reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Lifestyle, Home / Beauty Tech, Health / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include BetterHelp and SeatGeek. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fashion / Lifestyle and related categories, Maggie Macdonald offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Maggie Macdonald's tier (Mid, 550K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Maggie Macdonald is the founder of Lade, which she runs under the handle @shopladeofficial. She lists the brand directly in her Instagram bio alongside her creator work, making it a core part of her business identity beyond sponsored content.
Yes, Maggie Macdonald is based in Boston, which she references in her Instagram bio. Her lifestyle vlogging, home content, and day-in-the-life videos are produced from that backdrop, and the overwhelming majority of her audience is based in the United States.
Yes, Maggie Macdonald maintains a curated Amazon storefront where she collects product picks across beauty, home, and lifestyle categories. She features the link prominently in her YouTube bio as a direct shopping resource for her followers.
Maggie Macdonald has worked with both ISDIN and OSEA on sponsored content. ISDIN appeared in a dedicated post titled "Get It On with ISDIN," while OSEA has run a YouTube sponsorship with her, pointing to a consistent skincare thread running through her beauty content.
Yes, Maggie Macdonald has partnered with Nutrafol, the hair-growth supplement brand, tagging campaigns with #nutrafolpartner. The collaboration fits naturally into her broader focus on beauty and wellness products alongside her lifestyle vlogging.
Yes, Maggie Macdonald has worked with Dyson, using both #dysonpartner and #dysonhome in her sponsored posts. The home-specific hashtag suggests the partnership extends beyond Dyson's hair tools into their household product range.
Maggie Macdonald is represented by Kelly Media Group, with her business email routed through the agency. She lists that contact address publicly in both her YouTube and Instagram bios, which is where brand partnership inquiries are directed.
Dogs and pets are a recognized content topic on Maggie Macdonald's YouTube channel, suggesting her dog makes regular appearances in her vlogs. That kind of personal element is a consistent draw in the day-in-the-life format she leans into.
Her YouTube sponsorships have included BetterHelp, SeatGeek, LabCorp, OSEA, and Brooklinen, spanning mental health support, event ticketing, health diagnostics, skincare, and home bedding. That cross-category mix is typical of mid-tier lifestyle creators who attract sponsors from several verticals at once.
Yes, Maggie Macdonald has partnered with both Lucky Brand and Nike, tagging those campaigns with #luckybrandpartner and #nikepartner respectively. These fashion collaborations sit alongside her beauty, wellness, and home partnerships, filling out a well-rounded lifestyle brand portfolio.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@maggiemacdonaldvlogs · YouTube
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