United States
Mafeanzures — known to her audience simply as Mafe — is a Miami-based lifestyle and personal content creator whose presence is centered largely on TikTok, where she commands a substantially larger and more engaged following than on Instagram.
Total Followers +2.1%
810K
Across Instagram, TikTok
Primary Platform
YouTube
202K followers · 25% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$10K / IG post
Net Influencer published a feature on how Mafe, at 22, has built revenue across brand deals, a Patreon, editing masterclasses, an Amazon storefront, and her podcast — framing her as a creator deliberately building beyond brand deals.
She is consolidating her courses on editing, monetizing, and community development into a single platform called Creator University, focused on business infrastructure rather than virality.
The brand activation was noted as her most recent major partnership at the time of the Net Influencer profile, adding to a roster that includes Walmart, American Eagle, TikTok, and YSL Beauty.
She promoted the live masterclass on TikTok, covering professional video editing techniques and brand content strategy.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.5% | +1K +0.2% | +0 +0.0% | +3K |
| Last 30 days | +8K +3.9% | +9K +1.5% | +0 +0.0% | +17K |
| Last 90 days | +35K +17.5% | +24K +4.0% | +0 +0.0% | +59K |
| Last 365 days | +35K +17.5% | +24K +4.0% | +0 +0.0% | +59K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mafeanzures — known to her audience simply as Mafe — is a Miami-based lifestyle and personal content creator whose presence is centered largely on TikTok, where she commands a substantially larger and more engaged following than on Instagram. Her content gravitates toward POV-style storytelling, relatable slice-of-life moments, travel documentation (brand trips, festivals like Lollapalooza, city visits), and candid personal reflections that her hashtag use frames as "big sister advice." The casual, conversational register of her captions — dry humor, unfinished quotes, brief emotional honesty — reflects a content personality built on authenticity over polish, which likely explains why her TikTok engagement outpaces her Instagram numbers by a wide margin. Her Miami location grounds her in one of the U.S.'s most prominent hubs for bilingual and multicultural lifestyle content.
Mafe's audience skews heavily toward Gen Z and younger millennials, with a near-even gender split, and draws primarily from English-speaking markets in North America alongside notable reach into Mexico and the UK — a footprint that suits both mainstream consumer brands and culturally adjacent lifestyle partners. Her representation through Viral Nation Talent, one of the larger influencer management agencies operating in the creator economy, signals a level of professional infrastructure that typically accompanies sustained brand partnership activity. Her rate positioning reflects a mid-tier creator comfortable handling both Instagram and TikTok deliverables. As short-form video continues to favor personality-driven, relatable content over heavily produced output, creators occupying Mafe's "approachable big sister" niche tend to see sustained audience loyalty, positioning her well for lifestyle, travel, and wellness brand collaborations.
Mafeanzures reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Mafeanzures offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mafeanzures's tier (Mid, 810K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mafeanzures is based in Miami, Florida, which she lists in both her Instagram and TikTok bios. Her content reflects a Miami-influenced lifestyle, weaving together travel, aesthetic moments, and everyday life.
Mafeanzures is signed with Viral Nation Talent, a major influencer management and talent agency. Her business contact email through the agency is listed publicly in both her TikTok and Instagram bios for brand partnership inquiries.
Mafeanzures tags @joincreatoruniversity directly in her Instagram bio, signaling a clear affiliation with the program. Creator University is a creator-focused education and community initiative, and her public association with it is positioned as part of her professional content creator identity.
Yes — #brandtrip is one of her most-used hashtags, and sponsored travel content is a visible pillar of her feed. She documents these experiences across both TikTok and Instagram alongside her broader vacation and lifestyle posts.
Mafeanzures has posted content tagged with both #lollapalooza and #chicago, placing her at the festival as a content creator. Festival coverage fits naturally into her broader brand-trip and lifestyle content style.
Mafeanzures uses #bigsisteradvice and #lessons to share personal reflections and life lessons aimed squarely at her young-adult audience. This POV-style, relatable content runs alongside her travel and aesthetic posts as a recurring theme throughout her feed.
Mafeanzures has a significantly larger following on TikTok than on Instagram, and her TikTok content drives considerably stronger engagement. While YouTube is listed as her primary platform, TikTok is where the majority of her active audience is concentrated.
Brand and agency inquiries for Mafeanzures are routed through Viral Nation Talent, whose contact email she lists in both her TikTok and Instagram bios. She works with brands across sponsored video, reels, and brand-trip content formats.
Mafeanzures has a combined following of over 800,000 across her platforms, placing her comfortably in the Mid tier of creators. The bulk of that audience sits on TikTok, with additional reach through Instagram and YouTube.
Her core viewers are young adults aged 18 to 24, who make up roughly half her total audience, with the 25–34 bracket also well represented. The United States is her largest market by far, followed by Canada, India, Mexico, and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mafeanzures · YouTube
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