Data refreshed Sep 22, 2026 · 11:51 AM UTC
Motorsport & Drifting 🏳 NZL

Madmike.123

Full Creator Stats Live · Updated 2026-09-22

Madmike.123 is a creator with a presence on YouTube (309,000 followers), Instagram (1,383,933 followers), TikTok (118,300 followers), based in NZL.

NicheMotorsport & Drifting TierMacro Engagement3.7%

Total Followers +0.5%

1.8M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

309K followers · 17% of audience

Engagement

3.7%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $17K–$39K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 309,000 +2K 3.7% 0.2 28 days ago
Instagram 1,388,644 +8K 6.5% 13.3 1 day ago
TikTok 118,300 +0 5.4% — 2 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +5K +0.3% +0 +0.0% +5K
Last 30 days +2K +0.7% +8K +0.6% +0 +0.0% +10K
Last 90 days +16K +5.1% +31K +2.2% +698 +0.6% +48K
Last 365 days +16K +5.1% +31K +2.2% +698 +0.6% +48K

Audience Demographics

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-37949357K752K1.1M1.5M Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Madmike.123

Madmike.123 is a creator with a presence on YouTube (309,000 followers), Instagram (1,383,933 followers), TikTok (118,300 followers), based in NZL. Their content sits in the motorsport & drifting space. Their YouTube bio reads: "Mad Mike Whiddett Behind the scenes of Drift / Motorsport Subscribe for new projects coming up! 😉". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Madmike.123 reaches an audience concentrated in NZL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Energy Drinks / Motorsport, Automotive, Automotive (Wheels), a clear signal of fit for brands in those categories. Demonstrated partners include Red Bull and Mazda Japan. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in Energy Drinks / Motorsport and related categories, Madmike.123 offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Madmike.123's tier (Macro, 1.8M combined followers, NZL). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Mad Mike Whiddett's MADBUL car?

MADBUL is Mad Mike Whiddett's signature drift car, a heavily modified Mazda RX-7 built around unconventional rotary engine configurations that made it one of the most recognisable machines in professional drifting. The build defined his identity as both an engineer and a showman and has been featured extensively in Red Bull content around the world.

What engine is Mad Mike putting in his F1 Drift Build?

Mad Mike's ongoing F1 Drift Build YouTube series documents his project to fit a Formula 1 engine into a drift car, with episodes covering the initial concept, motor selection, and the first startup. It marks a significant departure from his rotary roots and represents exactly the kind of ambitious multi-episode build project his channel is built around.

What Pikes Peak record does Mad Mike Whiddett hold?

Mad Mike Whiddett set a record at the Pikes Peak International Hill Climb in a drift car, an especially rare feat on a course dominated by grip-based time-attack runs. He lists the Pikes Peak record alongside his Formula Drift Japan Championship in his public bio as one of his defining career achievements.

Is Mad Mike Whiddett a Formula Drift Japan champion?

Yes, Mad Mike Whiddett is a Formula Drift Japan Champion, a title he highlights prominently across his social media profiles. Formula Drift Japan attracts top-level professional drivers internationally, making it one of the more competitive drift championships to have won.

What are Nimbul, Trobul, and Liabul in Mad Mike's posts?

NIMBUL, TROBUL, and LIABUL are named car builds in Mad Mike's lineup, each following the same '-bul' suffix naming convention as his famous MADBUL. Each name represents a distinct vehicle project built around a different platform or concept, a format that keeps his audience invested across multiple simultaneous builds.

What brands sponsor Mad Mike Whiddett?

Mad Mike's confirmed sponsor list includes Red Bull and Red Bull New Zealand, Mazda Japan, Lamborghini, Toyo Tires, Rotiform, and Chevrolet. That combination of a global energy brand alongside multiple automotive manufacturers reflects the level at which he competes and builds as a professional drift athlete.

What is Mad Mike Whiddett's connection to Lamborghini?

Lamborghini is listed among Mad Mike Whiddett's official sponsors alongside Red Bull, Mazda Japan, and Toyo Tires, pointing to a sanctioned collaboration or build project involving the brand. Given his track record of engineering outrageous drift builds, a Lamborghini-based project fits squarely within his content style.

Does Mad Mike Whiddett really keep exotic pets?

Mad Mike lists Exotic Pets directly in his TikTok bio alongside drifting, indicating it is a genuine personal interest rather than a passing reference. It surfaces occasionally in his social content and adds an unexpected dimension to a creator otherwise known entirely for motorsport.

Who is Linc Whiddett that Mad Mike mentions?

Linc Whiddett — referenced through the hashtag #lincwhiddett in Mad Mike's posts — is a family member who appears in his behind-the-scenes content. Mad Mike's channel regularly blends high-level motorsport builds with personal moments, and Linc features as part of that off-track side of his life.

Where is Mad Mike Whiddett from?

Mad Mike Whiddett is from New Zealand, and his Red Bull sponsorship spans both the global brand and Red Bull New Zealand specifically. Despite being based in New Zealand, the majority of his social media audience is concentrated in the United States, the United Kingdom, and Australia.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:51 AM UTC · Slug: madmike123

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