Madmike.123 is a creator with a presence on YouTube (309,000 followers), Instagram (1,383,933 followers), TikTok (118,300 followers), based in NZL.
Total Followers +0.5%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
309K followers · 17% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$39K / IG post
Whiddett revealed plans to transform a 1986 March 87P Leyton House Formula One chassis into a rotary-powered drift car called 'FORMIDABUL'. The build is being documented in a six-part YouTube series covering teardown, engine build, fabrication, and shakedown.
Whiddett brought his MADMAC McLaren P1 drift hypercar to the Adelaide Motorsport Festival, one of Australia's premier motoring events.
NEFT Vodka added Whiddett to its motorsport roster, with the brand's logo appearing on his international fleet. The partnership launched at a NEFT motorsports event in Austin in October 2025.
Whiddett returned to the Garrett International Drifting Cup at Sydney Motorsport Park, piloting his restored 1976 Mazda 808 wagon FURSTY — his original street car, sold and reacquired in 2023 — marking its Australian debut.
Mad Mike appeared at Monterey Car Week with his 1000hp rotary-powered McLaren P1 GTR-X drift hypercar, firing up the engine live for fans at the Monterey Fairgrounds.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5K +0.3% | +0 +0.0% | +5K |
| Last 30 days | +2K +0.7% | +8K +0.6% | +0 +0.0% | +10K |
| Last 90 days | +16K +5.1% | +31K +2.2% | +698 +0.6% | +48K |
| Last 365 days | +16K +5.1% | +31K +2.2% | +698 +0.6% | +48K |
Daily follower snapshots from CreatorDB's longitudinal index.
Madmike.123 is a creator with a presence on YouTube (309,000 followers), Instagram (1,383,933 followers), TikTok (118,300 followers), based in NZL. Their content sits in the motorsport & drifting space. Their YouTube bio reads: "Mad Mike Whiddett Behind the scenes of Drift / Motorsport Subscribe for new projects coming up! 😉". The full audience and engagement breakdown is below.
Madmike.123 reaches an audience concentrated in NZL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Energy Drinks / Motorsport, Automotive, Automotive (Wheels), a clear signal of fit for brands in those categories. Demonstrated partners include Red Bull and Mazda Japan. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in Energy Drinks / Motorsport and related categories, Madmike.123 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madmike.123's tier (Macro, 1.8M combined followers, NZL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MADBUL is Mad Mike Whiddett's signature drift car, a heavily modified Mazda RX-7 built around unconventional rotary engine configurations that made it one of the most recognisable machines in professional drifting. The build defined his identity as both an engineer and a showman and has been featured extensively in Red Bull content around the world.
Mad Mike's ongoing F1 Drift Build YouTube series documents his project to fit a Formula 1 engine into a drift car, with episodes covering the initial concept, motor selection, and the first startup. It marks a significant departure from his rotary roots and represents exactly the kind of ambitious multi-episode build project his channel is built around.
Mad Mike Whiddett set a record at the Pikes Peak International Hill Climb in a drift car, an especially rare feat on a course dominated by grip-based time-attack runs. He lists the Pikes Peak record alongside his Formula Drift Japan Championship in his public bio as one of his defining career achievements.
Yes, Mad Mike Whiddett is a Formula Drift Japan Champion, a title he highlights prominently across his social media profiles. Formula Drift Japan attracts top-level professional drivers internationally, making it one of the more competitive drift championships to have won.
NIMBUL, TROBUL, and LIABUL are named car builds in Mad Mike's lineup, each following the same '-bul' suffix naming convention as his famous MADBUL. Each name represents a distinct vehicle project built around a different platform or concept, a format that keeps his audience invested across multiple simultaneous builds.
Mad Mike's confirmed sponsor list includes Red Bull and Red Bull New Zealand, Mazda Japan, Lamborghini, Toyo Tires, Rotiform, and Chevrolet. That combination of a global energy brand alongside multiple automotive manufacturers reflects the level at which he competes and builds as a professional drift athlete.
Lamborghini is listed among Mad Mike Whiddett's official sponsors alongside Red Bull, Mazda Japan, and Toyo Tires, pointing to a sanctioned collaboration or build project involving the brand. Given his track record of engineering outrageous drift builds, a Lamborghini-based project fits squarely within his content style.
Mad Mike lists Exotic Pets directly in his TikTok bio alongside drifting, indicating it is a genuine personal interest rather than a passing reference. It surfaces occasionally in his social content and adds an unexpected dimension to a creator otherwise known entirely for motorsport.
Linc Whiddett — referenced through the hashtag #lincwhiddett in Mad Mike's posts — is a family member who appears in his behind-the-scenes content. Mad Mike's channel regularly blends high-level motorsport builds with personal moments, and Linc features as part of that off-track side of his life.
Mad Mike Whiddett is from New Zealand, and his Red Bull sponsorship spans both the global brand and Red Bull New Zealand specifically. Despite being based in New Zealand, the majority of his social media audience is concentrated in the United States, the United Kingdom, and Australia.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madmike.123 · YouTube
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