Australia
Madison Woolley is an Australia-based fashion and lifestyle creator with close to one million followers across Instagram, TikTok, and YouTube.
Total Followers -0.2%
958K
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
158K followers · 17% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $9.7K–$23K / IG post
Madison Woolley was selected alongside stylists and editors to curate Spring 2027 bridal looks, cited as one of the most influential voices in the modern bridal space.
As co-founder of PURR Studio, Woolley shared predictions on 2026 wedding décor, colour palettes, and content trends for the publication's bridal guide.
Forbes featured her across her three brands — 23rd & Madison, PURR Studio, and Weddings by PURR — spotlighting her creator-to-entrepreneur pivot and fashion-forward approach to bridal.
The feature highlighted how Woolley and co-founder Kaitlyn Rodriguez built Australia's premium luxury wedding content service by merging fashion-house creative experience with bridal storytelling.
The publication covered her dual-brand model — 23rd & Madison for fashion-led bridalwear and Weddings by PURR for editorial wedding content — including the sell-out success of the Kaia dress.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | -95 -0.1% | +0 +0.0% | -453 -0.1% | -548 |
| Last 30 days | -95 -0.1% | +0 +0.0% | -2007 -0.3% | -2102 |
| Last 90 days | +2K +1.3% | +0 +0.0% | -6216 -1.0% | -4237 |
| Last 365 days | +2K +1.3% | +0 +0.0% | -6216 -1.0% | -4237 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| White Fox Boutique Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Songmont Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Dior Parfums (Miss Dior) Beauty / Fragrance | Sponsored content | Long-term | — | |
| Prada Beauty Beauty / Makeup | Sponsored content | Long-term | — | |
| L'Occitane en Provence Beauty / Skincare | Sponsored content | Long-term | — | |
| Dolce & Gabbana Fashion / Luxury | Sponsored content | Long-term | — | |
| 23rd & Madison Fashion / Apparel | Founder / owned brand | Long-term | — | |
| Purr Studio / Weddings by Purr Events / Creative Studio | Co-founder | Long-term | — |
Madison Woolley is an Australia-based fashion and lifestyle creator with close to one million followers across Instagram, TikTok, and YouTube. Her identity extends well beyond content creation: she is the founder and designer of 23rd & Madison, a fashion label, and co-founded Purr Studio alongside its weddings vertical. Her posts mix clothing hauls, cocktail-and-fashion lifestyle snapshots, and candid behind-the-scenes content — a combination that reads as both aspirational and entrepreneurially grounded, distinguishing her from pure-lifestyle creators in a crowded niche.
Her audience is strongly female and concentrated in the 18–34 bracket, with substantial reach into the United States and United Kingdom beyond her Australian home market. Her hashtag record reflects a clear premium-beauty lane — Dior Parfums, Prada Beauty, L'Occitane, and Dolce & Gabbana have all featured in her content — sitting alongside more accessible partnerships such as White Fox Boutique. This pairing of luxury campaign work and relatable fashion hauls places her at the aspirational mid-market tier, appealing to both prestige and fast-fashion advertisers. With TikTok engagement running well above category norms and a founder narrative that adds commercial depth, she is well positioned for brand partnerships that value lifestyle credibility alongside measurable international reach.
madison_Woolley reaches an audience concentrated in Australia primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Fragrance, Beauty / Makeup, Beauty / Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include White Fox Boutique and Songmont. Engagement on TikTok runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Beauty / Fragrance and related categories, madison_Woolley offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @madison_Woolley's tier (Mid, 958K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
23rd & Madison is a fashion label founded and designed by Madison Woolley herself. She lists the brand across all her social profiles with the title founder and designer, meaning it operates as a clothing or accessories line she runs alongside her content career rather than just a social-media persona.
Yes — Madison Woolley is co-founder of both Purr Studio and its dedicated wedding arm, Weddings by Purr. This puts her in the creative side of the wedding industry, likely as a designer or art director, on top of her fashion label and content work.
She's both, but the designer title comes first in her own bios. Madison founded and designs for her label 23rd & Madison, and her content — hauls, style posts, and luxury beauty campaigns — naturally extends that professional identity rather than being the core of her career.
Madison has run campaigns for several prestige fashion and beauty houses, including Miss Dior and Dior Parfums, Prada Beauty, L'Occitane en Provence, and Dolce & Gabbana. Those partnerships reflect her positioning as a fashion-forward lifestyle creator whose audience skews young, female, and engaged with premium labels.
Yes — Madison partnered with White Fox Boutique for sponsored content on YouTube, including a summer clothing haul video highlighting her favourite pieces from the Australian label. The collaboration is a natural fit given both she and White Fox are Australian and share an overlapping audience.
Madison describes her YouTube as "My life behind the scenes," making it a vlog-style space covering couples travel, city travel, and personal lifestyle moments. It gives her audience a closer look than her polished brand posts on Instagram — closer in tone to a diary than a portfolio.
Madison Woolley featured Songmont — a premium accessories brand known for its structured leather bags — in sponsored YouTube content in late 2024. The partnership fits her consistent focus on handbags and fashion-adjacent lifestyle content across all her platforms.
Her TikTok mixes fashion hauls, lifestyle clips, and beauty brand partnerships with casual, personality-led content — think outfit reveals, clothing hauls, and brand trips rather than tutorials or trending audio. Her engagement on the platform runs well above the category average, which suggests her audience responds strongly to her taste-driven picks and personal updates.
Madison Woolley is based in Australia, though her audience is genuinely global. Her single largest viewer base is actually in the United States, with Australia and the United Kingdom rounding out the top three — a common pattern for Australian lifestyle creators whose aesthetic travels well internationally.
Across Instagram, TikTok, and YouTube combined, Madison Woolley's total audience sits just under one million, placing her in the Mid-tier influencer bracket. Instagram holds the bulk of her following, while TikTok is her highest-engagement platform despite being the smallest by raw numbers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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