United States
Madiruve is a US-based TikTok creator whose self-described identity as an underwater photographer sets her apart from conventional lifestyle personalities.
Total Followers +0.6%
157K
Across TikTok
Primary Platform
YouTube
157K followers · 100% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 156,700 | +972 | 4.7% | 2.6 | 1 day ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +972 +0.6% | +0 +0.0% | +0 +0.0% | +972 |
| Last 90 days | +1K +0.7% | +0 +0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.7% | +0 +0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Madiruve is a US-based TikTok creator whose self-described identity as an underwater photographer sets her apart from conventional lifestyle personalities. She cross-promotes her visual work through Instagram (@madi.ruve), suggesting a creative portfolio that extends beyond short-form video. On TikTok, her content leans into a casual, personal register — fitness updates, conversational check-ins, and emotionally resonant moments — often amplified through the platform's green screen feature, which she uses to layer commentary or context onto her posts. This blend of artistic identity and relatable day-to-day content gives her channel a dual character: aesthetically minded but approachable.
Her audience skews heavily toward young women aged 18 to 34, a demographic concentrated in English-speaking markets, with the United States accounting for the majority of her viewership. Her engagement rate sits notably above the category median, signaling a genuinely attentive following rather than passive reach — a meaningful signal for brands evaluating cost-per-engagement. That audience profile, combined with her creative photography angle, positions her well for partnerships in wellness, fitness apparel, outdoor lifestyle, and visually driven consumer brands. As short-form creators increasingly leverage cross-platform identities to build credibility, Madiruve's photography background offers a differentiation point that could support longer-term brand relationships in the lifestyle and adventure space.
Madiruve reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Madiruve offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madiruve's tier (Mid, 157K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — her own TikTok bio describes her as an underwater photographer, making that her primary creative identity. Alongside her photography work, she also shares fitness and personal lifestyle content on TikTok, giving her page a broader mix than a single-niche account.
Her Instagram username is @madi.ruve, which she links directly from her TikTok bio. That account is the best place to find her underwater photography presented in a more visual, gallery-style format.
Her name appears to be Madi — her Instagram is @madi.ruve and the combined form 'Madiruve' is the creator identity she uses across platforms. She has not widely publicized a full legal name separately from these handles.
Those posts are part of her fitness and gym content, where she documents workouts with a self-deprecating, relatable tone about not seeing visible results yet. It's a recurring theme that connects strongly with her predominantly young female audience.
Yes — Madiruve's TikTok blends underwater photography lifestyle content with gym sessions and personal posts, making her page more varied than a strict single-niche creator. That combination likely contributes to the loyal, active community she has built.
Greenscreen is among her frequently used TikTok formats, typically deployed to layer commentary or context over a background image while keeping her on screen. It's a versatile tool many lifestyle creators use to react to or explain content without cutting away from their main frame.
Her engagement sits at more than three times the typical category median, which for a creator in the Mid tier suggests a tight-knit, genuinely invested community rather than a passive or inflated audience. Creators who blend a distinctive niche — like underwater photography — with relatable everyday content often attract followers who feel a stronger personal connection.
Her audience skews predominantly female, with most viewers falling in the 18–34 age range. The majority of her followers are based in the United States, with smaller but consistent audiences in the UK, Canada, and Australia.
Madiruve has grown to over 150,000 followers on TikTok, placing her firmly in the Mid creator tier. Her growth is steady and her engagement consistently outperforms the category average, which makes her audience quality notable relative to her size.
She is most active on TikTok under @madiruve and maintains an Instagram at @madi.ruve for her photography work. YouTube is also associated with her creator profile, suggesting she has or is building a presence there as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madiruve · YouTube
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