United States
Madi Monroe is a Los Angeles-based actress and lifestyle creator who built her following across social platforms before expanding into scripted entertainment, most notably landing a role in the Hulu horror-comedy film Zombie Town.
Total Followers -0.3%
3.9M
Across Instagram
Primary Platform
YouTube
3.9M followers · 100% of audience
Engagement
0.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $47K–$110K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,915,707 | -13K | 0.2% | 3.7 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -3133 -0.1% | +0 +0.0% | +0 +0.0% | -3133 |
| Last 30 days | -13313 -0.3% | +0 +0.0% | +0 +0.0% | -13313 |
| Last 90 days | -90061 -2.3% | +0 +0.0% | +0 +0.0% | -90061 |
| Last 365 days | -90061 -2.3% | +0 +0.0% | +0 +0.0% | -90061 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ellis Brooklyn Beauty / Fragrance | Brand ambassador | 2025–2026 | — | |
| Fenty Beauty Beauty / Cosmetics | Brand ambassador | 2025–2026 | — | |
| Medicube Skincare | Sponsored content | 2026 | — | |
| Squishmallows Fragrances Beauty / Fragrance | Sponsored content | 2026 | — | |
| The Candier Lifestyle / Home | Sponsored content | 2026 | — | |
| California Shamrocks Sports / Equestrian | Investor / partner | Long-term | — |
Madi Monroe is a Los Angeles-based actress and lifestyle creator who built her following across social platforms before expanding into scripted entertainment, most notably landing a role in the Hulu horror-comedy film Zombie Town. Represented by the Gersh Agency, she occupies an interesting dual lane — traditional Hollywood talent management on one side, and direct-to-audience content on the other. Her Instagram feed mixes the markers of a working actor (press appearances, Paris Fashion Week attendance, Lollapalooza coverage) with accessible, personality-driven content: studio session teasers hinting at music projects, hair-day vlogs, and skincare routines that double as brand integrations. She also serves as an owner and ambassador for the California Shamrocks, a horse racing syndicate, adding an unexpected lifestyle dimension to her public identity.
Her audience skews predominantly female and concentrates in the young-adult demographic, with the majority of followers based in the United States — a clean domestic footprint that appeals to consumer brands targeting millennial and Gen Z women. Partnership activity reflects a mid-to-premium beauty and lifestyle positioning: Fenty Beauty and Ellis Brooklyn place her in credible fragrance and cosmetics territory, while Nintendo Switch 2 and Squishmallows Fragrances signal openness to pop-culture and novelty collaborations. Engagement sits below the category median for her follower tier, which is common among creators whose audiences follow them for aspirational or entertainment value rather than high-frequency interaction. As her acting credits accumulate and her music-adjacent content develops, Monroe's commercial value may shift toward entertainment-industry crossover deals rather than pure influencer placements.
Madi.Monroe reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Beauty / Fragrance, Beauty / Cosmetics, Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include Ellis Brooklyn and Fenty Beauty. Engagement on YouTube runs around 0.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Fragrance and related categories, Madi.Monroe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madi.Monroe's tier (Macro, 3.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Madi Monroe appears in Zombie Town, a project streaming on Hulu, which she highlights directly in her Instagram bio. The role is part of her ongoing push into acting, backed by her representation at the Gersh Agency, one of Hollywood's established full-service talent firms.
The California Shamrocks is a horse racing team that Madi Monroe lists herself as both owner and ambassador of in her Instagram bio. It is a distinctive venture for a social media personality, extending her brand well beyond content creation and into the professional equestrian sport world.
Madi Monroe has teased what appears to be a music project, posting a caption that reads 'cookin in the studio 🧑🍳 🎶 guess what we're doing' on social media. No formal release had been confirmed in publicly available information at the time of writing, but the studio content has fueled considerable fan speculation.
Yes, Madi Monroe is a Fenty Beauty partner, as tagged in her recent posts. The collaboration with Rihanna's cosmetics brand is a natural match given that Madi Monroe's audience skews heavily female and falls largely in the 18–34 age range that Fenty Beauty actively targets.
Yes, Madi Monroe has attended both Paris Fashion Week and Haute Couture Week, tagging both events in her recent social media content. Her presence at these events reflects her growing positioning as a fashion and lifestyle figure alongside her acting and influencer career.
Madi Monroe is represented by the Gersh Agency, one of Hollywood's prominent full-service talent agencies, as listed in her Instagram bio. For brand and business partnerships she works separately through Moxie Artists.
Yes, Madi Monroe has collaborated with Nintendo, including content specifically tied to the Nintendo Switch 2, as evidenced by the #nintendoswitch2 hashtag in her recent posts. The gaming deal is a natural fit for a creator whose audience is dominated by 18–34-year-olds.
Madi Monroe has an active partnership with Medicube, a Korean skincare brand, for which she posted a dedicated skincare routine video. She has also promoted Squishmallows Fragrances at Ulta Beauty, adding to a growing roster of beauty and personal care brand deals.
Madi Monroe is a named partner of Ellis Brooklyn, an indie clean fragrance and body care brand, as tagged in her recent social posts. The collaboration fits her broader beauty portfolio alongside her partnerships with Fenty Beauty and Medicube.
Madi Monroe has over 3.9 million followers on Instagram, placing her firmly in the Macro tier of social media influencers. More than 80% of her audience is based in the United States, with additional reach in the UK, Canada, and Brazil.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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