Madihemson is a New Zealand-origin lifestyle creator based on Australia's Gold Coast, building her personal brand through Instagram with a content style that falls squarely in the personal-blog category — candid, relatably curated glimpses of daily life, location, and identity.
Total Followers +1.9%
84K
Across Instagram
Primary Platform
YouTube
84K followers · 100% of audience
Engagement
12.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.7K–$4.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 84,181 | +2K | 12.6% | 2.6 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +825 +1.0% | +0 +0.0% | +0 +0.0% | +825 |
| Last 30 days | +2K +1.9% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +9K +10.2% | +0 +0.0% | +0 +0.0% | +9K |
| Last 365 days | +9K +10.2% | +0 +0.0% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
Madihemson is a New Zealand-origin lifestyle creator based on Australia's Gold Coast, building her personal brand through Instagram with a content style that falls squarely in the personal-blog category — candid, relatably curated glimpses of daily life, location, and identity. Despite sitting in the micro tier by follower count, her engagement rate runs well above eight times the category median, a signal that her audience is genuinely invested rather than passively scrolling. That kind of retention at this scale typically points to a consistent posting voice and a community that feels addressed directly, rather than broadcast at.
Her core audience skews strongly female and clusters in the 18–34 age bracket, with New Zealand accounting for the largest single country share — suggesting she retains a loyal home-country following even after relocating across the Tasman. Secondary reach into the United States and United Kingdom gives her footprint a modest but real international dimension, which broadens her appeal to lifestyle and travel-adjacent brands looking for authenticity over raw scale. At her current engagement trajectory and rate-card positioning, she is well suited for mid-funnel campaigns where genuine connection matters more than impression volume — and if her content continues to mature, a step into the macro tier is a plausible medium-term arc.
Madihemson reaches an audience concentrated in NZL primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 12.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For NZL-focused brands in lifestyle and related categories, Madihemson offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madihemson's tier (Micro, 84K combined followers, NZL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Madihemson is a New Zealand creator — the largest portion of their audience is based back home in New Zealand. Their Instagram bio, however, points to the Gold Coast in Australia as their current home, suggesting they've made the move across the Tasman.
Based on their Instagram bio, Madihemson is currently based on the Gold Coast in Queensland, Australia. Moving from New Zealand to the Gold Coast is a well-worn path for young Kiwis, and that cross-Tasman identity shows up clearly in both their content and their audience.
Madihemson's Instagram bio included the number 27 alongside their Gold Coast reference, placing them in their late twenties. Their personal blog content tends to reflect life experiences at that stage — relocating abroad, day-to-day lifestyle, and the things that come with young adulthood.
Madihemson posts personal blog-style lifestyle content, sharing everyday life as a young New Zealander living on the Gold Coast. Rather than focusing on one tight niche, their Instagram leans into relatable personal storytelling — the kind of content that builds a close community rather than a passive scroll-past following.
YouTube is actually listed as Madihemson's primary platform, though their Instagram is where most of the measurable community activity and engagement sit. Viewers looking for longer-form content from them should check their YouTube channel under the same handle.
Madihemson's Instagram engagement sits dramatically above the category average — many times what is typical for a creator at their follower level. That kind of rate usually signals a tight-knit, genuinely invested audience rather than a passive one, which is often more valuable to brands than raw follower count alone.
The audience skews predominantly female and is concentrated in the 18–34 age range, which lines up with the personal lifestyle angle of the content. Brands targeting young women in New Zealand, Australia, or the broader English-speaking market would find a well-matched audience here.
As a Micro-tier creator with engagement running well above the category norm, Madihemson is an attractive partner for brands wanting genuine reach rather than inflated numbers. Their rate card sits in a mid-range bracket typical for sponsored posts and Reels at their follower scale.
Yes — while New Zealand makes up the largest share of the audience, followers from the United States represent a significant second market, with Australia and the United Kingdom also well represented. That cross-market spread is notably broad for a Micro-tier creator.
The combination of Kiwi roots, Gold Coast living, and a deeply engaged predominantly female community gives Madihemson a distinctive angle in the personal lifestyle space. Their engagement level suggests the audience genuinely connects with the content rather than simply following and forgetting — which is rare at their follower tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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