Canada
MadFit is the YouTube channel of Maddie Lymburner, a Canada-based fitness creator whose real-time, follow-along home workout videos have built a…
Total Followers +0.9%
11.5M
Across YouTube
Primary Platform
YouTube
11.5M followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
Maddie Lymburner earned the most public votes in the 29th Annual Webby Awards' first-ever Creator Category, accepting her award onstage at Cipriani Wall Street in New York City.
Alongside her fitness app and YouTube channel, Lymburner debuted Madore Athletics, a women's activewear brand she founded focused on style, comfort, and functionality.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 11,500,000 | +101K | 3.4% | 2.6 | 2 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +101K +0.9% | +0 +0.0% | +0 +0.0% | +101K |
| Last 90 days | +308K +2.7% | +0 +0.0% | +0 +0.0% | +308K |
| Last 365 days | +308K +2.7% | +0 +0.0% | +0 +0.0% | +308K |
Daily follower snapshots from CreatorDB's longitudinal index.
MadFit is the YouTube channel of Maddie Lymburner, a Canada-based fitness creator whose real-time, follow-along home workout videos have built a multi-million subscriber following across English-speaking markets. Her channel grew sharply during the period when home fitness surged in popularity, positioning her as a go-to resource for viewers who wanted structured, equipment-free training without a gym membership. What distinguishes her approach is the real-time format — viewers work out alongside her rather than watching instructional breakdowns — combined with a broad spectrum of content: low-impact full-body sessions, targeted back and ab routines, dance workouts, and affirmations-adjacent wellness content. That range allows her to serve a genuinely mixed fitness audience, from beginners seeking accessible movement to more consistent exercisers looking for quick, structured sessions.
Her engagement rate sits meaningfully above the category median, a signal that her audience is active rather than passive — consistent with the community dynamic she cultivates through personal life updates, including her recent pregnancy announcement, which has opened a natural extension into prenatal and postpartum fitness content. The core audience skews toward the 18–34 demographic, with the United States representing the majority of viewership, followed by Canada and the United Kingdom, making her a straightforward fit for North American and UK wellness, nutrition, and activewear brands. Her mid-range rate card and above-average engagement make her an efficient integration partner for health and lifestyle advertisers seeking reach without the diluted attention of the largest mega-channels. As she moves into the next chapter of her personal life, her channel is well-positioned to expand its audience among expectant and new parents while retaining the broader fitness following she has built.
MadFit reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations. As a fitness creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at MadFit's tier (Mega, 11.5M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MadFit's real name is Maddie Lymburner. She built her YouTube channel under the MadFit brand, which plays on her first name, and has grown it into one of the largest dedicated at-home fitness channels on the platform.
Yes — MadFit announced her pregnancy with a post titled 'we're having a baby' and has since been sharing content specifically tied to the experience, including first-trimester workouts. She has continued creating fitness videos throughout her pregnancy, adapting her style to suit expectant mothers.
Yes, MadFit has been producing prenatal and pregnancy-specific content since publicly announcing her pregnancy. Her first-trimester-focused videos keep her signature low-impact, no-equipment format intact, making them accessible for women at various stages of pregnancy.
Yes — real-time filming is one of MadFit's core promises to her audience. Every workout is performed start to finish as you watch it, with no edits cutting out rest or effort, so following along feels like training with a coach rather than watching a highlight reel.
No equipment is required for the vast majority of MadFit's workouts. Her entire channel is built around effective bodyweight-only training you can do at home, which is a large part of why her audience spans beginners through to experienced exercisers working in small spaces.
Yes, dance workouts are a well-established part of MadFit's content mix. She regularly posts dance-cardio routines designed to make exercise feel enjoyable rather than like traditional training, and dance workout is one of her most-used content hashtags.
These are a signature MadFit format featuring low-intensity, floor-based strength sessions with zero jumping or high-impact movement. They are designed for recovery days, joint-sensitive exercisers, and prenatal fitness, and have become some of her most searched-for video styles.
Yes — MadFit consistently incorporates affirmations and self-care messaging alongside her workout content, reflecting a philosophy that mental wellbeing and physical movement go hand in hand. This tone sets her apart from purely performance-focused fitness channels and resonates strongly with her community.
MadFit is Canadian, though the majority of her audience is based in the United States, with strong followings in the UK and other English-speaking markets as well. She posts in English and her content has broad international reach.
MadFit has well over 11 million subscribers on YouTube, placing her firmly in the Mega tier of creators and among the top fitness channels on the platform. Her engagement rate runs more than double the category average, signalling an audience that is unusually active and loyal for a channel of her size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@madfit · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.