Canada
MadFit is the YouTube channel of Maddie Lymburner, a Canadian fitness creator whose straightforward premise — real-time, follow-along home workouts requiring little to no equipment — resonated with a global audience long before at-home exercise became a mainstream necessity.
Total Followers +0.9%
11.5M
Across YouTube
Primary Platform
YouTube
11.5M followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
Maddie Lymburner was recognised with the Webby People's Voice Award in the Fitness, Health & Wellness Creator category, one of the internet's most prominent creator honours.
The channel crossed 1.54 billion lifetime views by early 2026, cementing its place as one of Canada's most-watched YouTube channels.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 11,500,000 | +101K | 3.4% | 3 | 3 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +101K +0.9% | +0 +0.0% | +0 +0.0% | +101K |
| Last 90 days | +204K +1.8% | +0 +0.0% | +0 +0.0% | +204K |
| Last 365 days | +204K +1.8% | +0 +0.0% | +0 +0.0% | +204K |
Daily follower snapshots from CreatorDB's longitudinal index.
MadFit is the YouTube channel of Maddie Lymburner, a Canadian fitness creator whose straightforward premise — real-time, follow-along home workouts requiring little to no equipment — resonated with a global audience long before at-home exercise became a mainstream necessity. Based in Canada and posting consistently since the late 2010s, Lymburner built her multi-million subscriber following through an accessible, low-barrier approach to movement: workouts short enough to actually complete, structured to accommodate all fitness levels, and delivered with a tone that feels more like working out with a friend than attending a virtual class. Her content spans standing abs sessions, dance cardio, low-impact routines, and targeted strength circuits, with hashtag patterns suggesting her audience returns most reliably for core work and dance-based cardio formats.
As of mid-2026, Lymburner has been publicly documenting her pregnancy, expanding her content into prenatal fitness — a natural evolution that adds a lifecycle dimension to a channel historically focused on general conditioning. Her core audience skews toward the 18–34 demographic and is predominantly U.S.-based, giving brand partners broad reach across an English-speaking, health-conscious consumer base. That positioning makes MadFit a reliable fit for wellness, activewear, and nutritional supplement brands seeking mid-funnel placement with engaged viewers — her engagement rate sits well above category norms for a channel of this scale. The prenatal content pivot, combined with an affirmations and self-care thread visible in her hashtag mix, suggests Lymburner is broadening from pure fitness into holistic wellness, a lane that tends to sustain long-term creator longevity and attract a more diverse sponsor portfolio.
MadFit reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations. As a fitness creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at MadFit's tier (Mega, 11.5M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MadFit's real name is Maddie Lymburner. She built her YouTube channel under the MadFit brand, and the name has become so widely recognized that most followers know her primarily by it. She is Canadian and has grown her channel into one of the largest at-home fitness destinations on YouTube.
Based on her recent content — including first-trimester POV workout videos and posts asking followers if they are looking for pregnancy-safe routines — MadFit appears to be sharing her own pregnancy journey publicly. She has continued posting fitness content tailored to expectant mothers, staying consistent with her mission of making exercise accessible at every stage of life.
Yes, MadFit has been adding prenatal and pregnancy-safe content to her channel, coinciding with what appears to be her personal pregnancy journey. These videos focus on low-impact movement that is appropriate for the first trimester and beyond, so followers at that life stage can keep training without guessing what is safe.
Yes, real-time format is MadFit's signature approach — she exercises alongside you for the full duration of every video, with no time-lapse or editing to shorten the effort. A ten-minute workout is a literal ten minutes of work, which is a major reason her audience trusts her programming and returns to it consistently.
In MadFit's no-repeat workouts, each exercise appears only once during the session — you never loop back through the same move. This format keeps the routine feeling fast and varied, and it is especially popular in her standing abs and core workout videos where monotony tends to kill motivation.
Yes, dance workouts are a well-established category on MadFit's channel, and dance cardio is one of her most-used content themes. These sessions blend choreography with aerobic effort, making them a popular option for people who find traditional cardio repetitive or intimidating.
Low-impact workouts are a recurring and heavily tagged category across MadFit's content. These sessions are designed to be joint-friendly and accessible to people at any fitness level, including beginners, those recovering from injury, or anyone who needs to keep intensity manageable on a given day.
Yes, alongside her physical workout videos, MadFit incorporates affirmations and self-care content into her channel — both as standalone posts and woven into workout sessions. This reflects a broader wellness angle that goes beyond just exercise, which distinguishes her channel from purely technique-focused fitness creators.
MadFit explicitly designs her content for all fitness levels, and her real-time format removes the guesswork about pacing since you simply follow along with her. Her channel is a common starting point for people new to home exercise, particularly those who feel intimidated by more advanced or equipment-heavy fitness content.
MadFit is from Canada and her YouTube channel has grown to over 11 million subscribers, placing her in the Mega creator tier. Her engagement rate runs well above the category average for a channel of that scale, which reflects how loyal and active her fitness community is.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madfit · YouTube
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