United States
Madeline Unger is a Nebraska-raised, Texas-based content creator whose identity centers on her role as a Dallas Cowboys Cheerleader — one of the most recognized performance squads in American professional sports.
Total Followers +6.2%
45K
Across Instagram
Primary Platform
YouTube
45K followers · 100% of audience
Engagement
17.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$3.2K / IG post
Season 3 premiered June 16, 2026, spotlighting Unger's audition journey and rookie year with the DCC as one of six new squad members for the 2025-26 season.
Unger recounted performing alongside Post Malone at the Cowboys vs. Chiefs Salvation Army Red Kettle halftime show on Thanksgiving 2025, calling it "the coolest experience" of her dancing career.
The University of Nebraska–Lincoln graduate and former Husker Scarlets Dance Team member made the iconic Dallas Cowboys Cheerleaders squad, calling it "the most surreal moment of my life."
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 45,320 | +3K | 17.5% | 1.2 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +431 +0.9% | +0 +0.0% | +0 +0.0% | +431 |
| Last 30 days | +3K +6.2% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| sacheubeauty Sponsorship | Sponsored content | Jul 2026 | — | |
| Omni Hotels & Resorts Travel / Hospitality | Sponsored content | 2026 | — |
Madeline Unger is a Nebraska-raised, Texas-based content creator whose identity centers on her role as a Dallas Cowboys Cheerleader — one of the most recognized performance squads in American professional sports. Her Instagram presence functions as a personal diary of DCC life, blending behind-the-scenes cheerleading content with lifestyle and faith-forward messaging rooted in her openly Christian worldview. Hashtag usage around #americassweethearts and #nflcheerleader places her squarely within the tight-knit DCC creator community, and her captions tend toward warm, community-oriented storytelling rather than polished promotional copy — a tone that resonates strongly with fans of the franchise.
Despite a micro-tier follower count, Unger's engagement rate runs dramatically above category norms, signaling a highly invested audience rather than passive followers — a profile brands increasingly seek out for conversion-focused campaigns. Her audience skews young and predominantly female, a demographic well-aligned with beauty and lifestyle categories, as reflected in her partnership with Sacheu Beauty. Brand integrations with Omni Hotels suggest she also fits travel and hospitality briefs tied to the NFL calendar. Represented through The Sociable Society, she is positioned as a relatable entry point into the aspirational DCC world, and her growth trajectory suggests room to expand her reach as DCC visibility continues to build through media coverage of the cheerleading program.
Madeline.Unger reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Travel / Hospitality, a clear signal of fit for brands in those categories. Demonstrated partners include sacheubeauty and Omni Hotels & Resorts. Engagement on YouTube runs around 17.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Travel / Hospitality and related categories, Madeline.Unger offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madeline.Unger's tier (Micro, 45K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
America's Sweethearts: Dallas Cowboys Cheerleaders is a Netflix docuseries that brought widespread attention to the DCC squad and its individual members. Madeline Unger is an active Dallas Cowboys Cheerleader who regularly uses the #americassweethearts hashtag across her Instagram content, placing her within the wave of interest the show generated around the organization.
Sacheu Beauty is a hair accessories and beauty brand known for products like its spiral hair ties and hair tools. Madeline Unger holds a sponsored partnership with the brand, promoting their products on Instagram — a natural fit given her high-visibility role as a Dallas Cowboys Cheerleader with a predominantly female, beauty-engaged audience.
Madeline Unger has collaborated with Omni Hotels & Resorts, posting content from a squad trip to Arizona under the partnership. Omni Hotels is an official partner of the Dallas Cowboys organization, making the connection to DCC cheerleaders a particularly seamless brand alignment.
Yes, Madeline Unger posts content about DCC Kids Camps, which run throughout the summer and give young fans the chance to learn routines alongside actual Dallas Cowboys Cheerleaders. Participating in community events like these is a core part of what active DCC members do outside of game-day performances.
Madeline Unger openly describes herself as a "Daughter of the King" in her Instagram bio — a widely recognized phrase in Christian culture expressing faith in God. Her faith appears to be a genuine and consistent part of the personal identity she shares with her audience, not just a passing reference.
Yes — Madeline Unger goes by Maddy as her everyday nickname, which shows up in her publicly listed professional contact email. Her social handle is @madelineunger, but fans and teammates familiar with her typically use Maddy Unger.
Madeline Unger is originally from Nebraska, as indicated in her Instagram bio, and is now based in Texas as an active member of the Dallas Cowboys Cheerleaders. Relocating to the Dallas-Fort Worth area is common for DCC members once they earn a spot on the squad.
Brenley Herrera appears to be a fellow Dallas Cowboys Cheerleader and close friend of Madeline Unger — Madeline has tagged and reunited with her in DCC-related posts. Squad friendships are a recurring theme in Madeline's content, reflecting the tight-knit culture within the DCC organization.
Madeline Unger's Instagram engagement runs dramatically above the typical benchmark for personal-blog and lifestyle creators — well into territory that far exceeds the category average even for much smaller accounts. For brands, that means her posts tend to generate a high volume of genuine interactions relative to her audience size, making her a strong micro-tier partner.
The confirmed brand partnerships visible across Madeline Unger's social content include Sacheu Beauty for hair and accessories and Omni Hotels & Resorts for travel. Her position as an active Dallas Cowboys Cheerleader with a highly engaged following positions her well for deals in beauty, lifestyle, and sports-adjacent categories.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@madeline.unger · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.