United States
Madeleine_White is a creator with a presence on YouTube (3,410,000 followers), TikTok (5,300,000 followers), based in United States.
Total Followers +0.0%
8.7M
Across YouTube, TikTok
Primary Platform
YouTube
3.4M followers · 39% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mega
White gave People a behind-the-scenes look at the storybook nursery she designed and painted herself, featuring family pets and storybook characters. She partnered with Minted on a custom trundle bed for the space.
White and husband Andrew Fedyk welcomed Juliette July Fedyk (4 lbs, 17.2 in.) on June 1 after White was diagnosed with preeclampsia and placental abruption. Juliette spent time in the NICU before coming home.
White shared candid updates on the challenges of the NICU stay as Juliette recovered from her premature birth.
Covered exclusively by WWD, the brand name comes from her signature TikTok sign-off. The debut collection featured three styles with butterfly motifs, priced $105–$145.
| Window | YouTube | TikTok | Combined | |
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| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -19778 -0.6% | +0 +0.0% | +0 +0.0% | -19778 |
| Last 365 days | -19778 -0.6% | +0 +0.0% | +0 +0.0% | -19778 |
Daily follower snapshots from CreatorDB's longitudinal index.
Madeleine_White is a creator with a presence on YouTube (3,410,000 followers), TikTok (5,300,000 followers), based in United States. Their content sits in the fashion & lifestyle space. Their YouTube bio reads: "Mom of Juliette & @See you tomorrow 🦋". The full audience and engagement breakdown is below.
Madeleine_White reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. Their sponsorship history skews toward Alcohol / Spirits, a clear signal of fit for brands in those categories. Demonstrated partners include Grey Goose. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Alcohol / Spirits and related categories, Madeleine_White offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madeleine_White's tier (Mega, 8.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Madeleine White's daughter is named Juliette. She documented her pregnancy and early motherhood across both her TikTok and YouTube channels, including a dedicated nursery DIY series she raced to finish before Juliette arrived.
'See You Tomorrow' appears in Madeleine White's TikTok bio as a tagged account she's associated with, accompanied by a butterfly emoji that signals a distinct creative identity. Based on her content history, it functions as a separate brand or creative project she runs alongside her main lifestyle and crafting channels.
'Grannifying' is Madeleine White's term for decorating her home in a cozy, vintage, grandmother-inspired aesthetic — think layered textiles, floral patterns, and nostalgic decor. This style, which overlaps with what others call cottagecore or granny chic, is a running theme in her home and lifestyle content.
Madeleine White's nursery series became much harder to complete once baby Juliette arrived and upended the original timeline, something she openly documented for her audience. She ultimately described the finished nursery as a project she was deeply happy with, even as she was building it alongside early newborn life.
The Honey Deuce is the signature cocktail of the US Open tennis tournament, made with Grey Goose vodka, lemonade, and raspberry liqueur. Madeleine White worked with Grey Goose as a named sponsor and promoted the drink through her social channels as part of that brand partnership.
Yes, Madeleine White has attended Coachella and created dedicated content around it, including outfit posts, festival makeup looks, and get-ready-with-me videos tagged with #CoachellaGRWM. Festival fashion is one of the more high-production moments in her content calendar.
Madeleine White's crafting content spans sewing, handmade home decor, and full DIY builds — most notably the nursery series she completed for baby Juliette. Her making and sewing videos are a signature part of her YouTube channel and often tie into larger personal storylines rather than standalone tutorials.
Yes, alongside her crafting and casual home content, Madeleine White also shares GRWM and outfit videos from formal events, using the #blacktie hashtag for that side of her feed. This range — from nursery DIY builds to dressed-up occasion looks — is a consistent part of her content mix.
Madeleine White is active on both platforms, with over 5 million followers on TikTok and over 3 million subscribers on YouTube. Her TikTok drives exceptionally high engagement well above the category average, making it her most interactive channel, while YouTube hosts her longer DIY series and lifestyle vlogs.
Couples content is part of Madeleine White's YouTube output, classified alongside her pregnancy and lifestyle videos in her channel topics. She has shared relationship-focused content as part of documenting her broader personal life, which now also includes home design, crafting, and motherhood with Juliette.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madeleine_white · YouTube
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