Madeleine-Olivia

Madeleine-Olivia follows a plant-based lifestyle and builds her recipes and food content around avoiding animal products, though she tends to describe her approach as 'plant based' rather than using the strict vegan label. Her brand partnerships — including eco-focused companies like SURI and Fussy — reflect the same values. She has also extended this ethos to her family, sharing plant-based weaning content for her baby alongside her cooking videos.

Kittiwake Cottage is Madeleine-Olivia's home on the Cornish coast, which she has been documenting through an ongoing renovation series on YouTube and through a dedicated Instagram account, @kittiwakecottagecornwall. Before-and-after cottage tours are among the most popular recurring content on her channel. The seaside Cornish setting also shapes the aesthetic and seasonal feel of her cooking and lifestyle videos.

Yes — Madeleine-Olivia is the author of A Year in a Cottage Kitchen, which she highlights in her Instagram bio. The book is rooted in her philosophy of seasonal, plant-based cooking tied to cottage life in Cornwall. It mirrors the approach she takes on her YouTube channel, where recipes are built around ingredients naturally available at different times of year.

Madeleine-Olivia shares baby-led weaning (BLW) content as her daughter has moved into solid foods, regularly using hashtags like #blw and #plantbasedbaby. She documents milestone moments — including her daughter's growing appetite and the approach of her first birthday — as part of the 'mum life' strand of her channel. This makes her a popular reference point for parents exploring plant-based weaning approaches.

Yes, Madeleine-Olivia has been open about raising her daughter on a plant-based diet, sharing posts tagged #plantbasedbaby alongside her baby-led weaning content. She documents her daughter's food milestones as part of her wider lifestyle vlogging, which has drawn in a community of parents curious about plant-based feeding from early on. It sits naturally alongside her own long-standing plant-based eating philosophy.

Madeleine-Olivia has been renovating Kittiwake Cottage, her seaside home in Cornwall, and shares the journey — including full before-and-after tours — as one of her channel's core content pillars. Her 'Seaside Cornish Cottage Tour | Before & After' video is one of the standout pieces in this series. The renovation content weaves together with her cooking and lifestyle vlogs to give the channel its distinctive cottage-life identity.

Madeleine-Olivia's seasonal cooking philosophy centres on building plant-based meals around ingredients that are naturally available at a given time of year, rather than relying on the same recipes regardless of season. This approach is the backbone of her book A Year in a Cottage Kitchen and runs through much of her YouTube recipe content. Living in Cornwall gives it a distinctly place-rooted quality, with the landscape and local produce visibly influencing what she makes.

Yes — Kittiwake Cottage has its own dedicated Instagram account, @kittiwakecottagecornwall, which Madeleine-Olivia links directly from her personal bio at @madeleineolivia. It functions as a focused hub for renovation updates and cottage-life imagery, separate from her main lifestyle and mum-life content. Splitting accounts this way is a common move for lifestyle creators who want a distinct community around a specific project.

Madeleine-Olivia's YouTube sponsor roster includes SURI (sustainable electric toothbrushes), Fussy (eco-friendly deodorant), BetterHelp (online therapy), Trainwell (personal training), and Vivaia (sustainable footwear). The lineup leans heavily toward wellness and eco-conscious brands, which aligns naturally with her plant-based, self-care-oriented content. She is represented for brand deals through Padern agency.

Madeleine-Olivia has grown her YouTube channel to well over half a million subscribers, placing her solidly in the mid-tier creator range. Her engagement runs considerably above the category average for lifestyle creators, pointing to a close-knit, active audience rather than a passive one. Her viewers are spread across the United States, the United Kingdom, and several other English-speaking markets.