Madeleine Abeid is a Boston-based certified mat Pilates instructor who built a multi-million subscriber YouTube channel around structured, accessible Pilates programming.
Total Followers -0.2%
2.6M
Across YouTube, Instagram
Primary Platform
YouTube
1.9M followers · 75% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $10K–$23K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1265 -0.2% | +0 +0.0% | -1265 |
| Last 30 days | +0 +0.0% | -5125 -0.8% | +0 +0.0% | -5125 |
| Last 90 days | +10K +0.5% | -16374 -2.5% | +0 +0.0% | -6234 |
| Last 365 days | +10K +0.5% | -16374 -2.5% | +0 +0.0% | -6234 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gymshark Activewear / Fitness | Brand ambassador | Long-term | — | |
| Halo Top Food & Beverage | Long-term partnership | Long-term | — | |
| Hungryroot Food delivery / Nutrition | Sponsored content | Long-term | — | |
| The Alive App Fitness / Wellness App | Long-term partnership | Long-term | — |
Madeleine Abeid is a Boston-based certified mat Pilates instructor who built a multi-million subscriber YouTube channel around structured, accessible Pilates programming. She posts new flows every Sunday — a consistent, instructor-first cadence — rounding out her content with flexibility tutorials, workout planning, and nutrition-lifestyle formats like "what I eat in a day." Her warm, community-oriented voice has earned engagement well above the category median, a signal that her audience treats the channel more like a recurring class than a passive feed.
Her brand partnerships reflect a clear fitness-meets-everyday-wellness positioning: a Gymshark affiliation places her in the premium athleisure tier, while Halo Top and Hungryroot deals lean into accessible, health-conscious nutrition rather than supplement culture. Notably, her audience skews heavily male — atypical for Pilates content — and carries a broad international footprint across the Americas, India, and the United Kingdom, suggesting her instructional clarity travels across demographics. As Pilates continues its mainstream crossover, her on-mat credentials combined with a trainer role at Boston's The Alive App give her durable positioning for brands seeking an education-led voice in the wider fitness-wellness market.
Madeleine-Abeid reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Activewear / Fitness, Food & Beverage, Food delivery / Nutrition, a clear signal of fit for brands in those categories. Demonstrated partners include Gymshark and Halo Top. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Activewear / Fitness and related categories, Madeleine-Abeid offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madeleine-Abeid's tier (Macro, 2.6M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes, Madeleine Abeid is a certified mat Pilates instructor — she highlights this credential in both her YouTube and Instagram bios. Her formal certification sets her apart from many fitness creators who teach Pilates without professional training, and her audience frequently cites her cueing and form corrections as reasons they return to her videos.
Madeleine specializes in mat Pilates, which she makes clear in her YouTube channel description. Mat Pilates requires no equipment, which means every workout she posts is accessible to people training at home — a key reason her channel has grown to nearly 2 million subscribers on YouTube alone.
Madeleine Abeid's official Gymshark code is mads10. She is a listed Gymshark partner, and the code can be applied at checkout on the Gymshark website — the exact discount value may vary by promotion, so check the current offer when you order.
Yes — Madeleine Abeid posts a new Pilates flow every Sunday, which she spells out directly in her YouTube bio. This consistent weekly schedule has helped her build a loyal core audience who structure their Sunday workout around her latest upload.
Her confirmed brand partnerships include Gymshark (fitness apparel, code: mads10), Halo Top (she is a listed Halo Top Athlete), and Hungryroot (a healthy grocery and meal-planning service). All three align tightly with her fitness and healthy-lifestyle content angle.
The Alive App is a fitness platform that Madeleine Abeid trains for, with her Instagram bio linking her Boston location to her role there. The partnership gives her followers a more structured training option inside the app, complementing the free Pilates flows she uploads to YouTube every week.
Yes — "what I eat in a day" content is a regular feature alongside her workouts, and she uses hashtags like #whatieatinaday and #wieiad consistently. Her Hungryroot partnership also feeds into this content, as Hungryroot is a healthy grocery delivery and meal-planning service she promotes through those videos.
Madeleine Abeid runs one-month challenges that invite followers to commit to a structured Pilates practice for a full 30 days, tracked under the hashtag #onemonthchallenge. These challenges consistently drive community participation and push her engagement well above the typical fitness creator benchmark.
Yes, Madeleine Abeid is based in Boston — her Instagram bio explicitly tags the city alongside her trainer role with the Alive App. While her YouTube audience spans the United States, Brazil, India, Mexico, and the United Kingdom, Boston is her home base.
Madeleine Abeid has close to 2 million subscribers on YouTube and over 600,000 followers on Instagram, putting her total reach well into the Macro-creator tier. Her engagement rate runs significantly above the category average on both platforms, which is unusual at that audience size and reflects a genuinely active fitness community rather than a passive follower base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madeleineabeid · YouTube
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