Madechinajay — known to her audience simply as China — is a skincare and beauty creator whose content sits at the intersection of K-beauty education and holistic lifestyle.
Total Followers +4.8%
4.7M
Across Instagram, YouTube, TikTok
Primary Platform
3.2M followers · 69% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $38K–$90K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +960 +0.0% | +0 +0.0% | +0 +0.0% | +960 |
| Last 30 days | +223K +7.0% | +0 +0.0% | +0 +0.0% | +223K |
| Last 90 days | +1.2M +37.7% | +0 +0.0% | +0 +0.0% | +1.2M |
| Last 365 days | +1.2M +37.7% | +0 +0.0% | +0 +0.0% | +1.2M |
Daily follower snapshots from CreatorDB's longitudinal index.
Madechinajay — known to her audience simply as China — is a skincare and beauty creator whose content sits at the intersection of K-beauty education and holistic lifestyle. Building her largest platform on Instagram, where she holds a following of several million, she has established a brand centered on intentional, ingredient-forward skincare: PDRN protocols, peptide routines, and Korean labels such as VT Cosmetics, Mixsoon, and Illiyoon, presented not as passing trends but as tools for disciplined self-care. Her YouTube channel makes the positioning explicit — 'beauty that's intentional, health that's disciplined, lifestyle that's elevated' — extending her scope into mindset and wellness territory beyond the typical beauty tutorial format.
Engagement on both Instagram and TikTok sits above category median, pointing to an active community rather than a passive follower base. Her brand partnerships — spanning clinical Korean skincare labels and wellness names like Lemme — reflect positioning across both the ingredient-focused skincare space and the broader glow-from-within wellness category. The notably even gender split in her audience is unusual for a beauty creator and suggests lifestyle appeal that extends beyond a traditionally female-skewing fanbase. With Instagram in a clear growth phase heading into late 2026 and TikTok engagement holding firm, China is well placed for premium deals at the premium end of the skincare and wellness market.
Madechinajay reaches its audience primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Madechinajay offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madechinajay's tier (Macro, 4.7M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is China — she introduces herself as 'I'm China!' in her YouTube channel description. The handle Madechinajay weaves her first name into a signature alias rather than hiding it entirely behind a pseudonym.
In one of her widely shared posts, she admitted she once believed concealer could fix her skin concerns, only to realize that treating the skin itself through intentional skincare was the real solution. The post became a defining moment for her channel, illustrating her shift from cosmetic cover-ups toward root-cause skincare.
PDRN (Polydeoxyribonucleotide) is a Korean beauty ingredient originally used in medical aesthetics and prized for skin regeneration and healing. Madechinajay has featured it heavily alongside the brand ReedleShot and VT Cosmetics, positioning PDRN as a next-level step beyond standard moisturizers in a serious K-beauty routine.
She regularly features brands like VT Cosmetics, illiyoon, numbuzin, and mixsoon in her routines, and her content leans deep into K-beauty with dedicated hashtags like #kbeauty and #koreanskincare. ReedleShot also appears frequently when she covers PDRN-focused skincare steps.
She has tagged @lemme directly in a skincare post captioned around glowing from within, indicating a feature or partnership with the Lemme wellness brand. The collaboration fits her broader philosophy of combining topical skincare with inner health and lifestyle habits.
She does cover scalp care as part of her self-care content, framing it as 'scalp care is self-care' and describing it as an easy upgrade to a hair routine. This fits her wider approach of treating beauty holistically rather than limiting it to facial skin alone.
Madechinajay has used the hashtags #mybytejourney and #byteme in her posts, signaling a brand partnership or sponsored content series with ByteMe. It aligns with her focus on inner wellness and disciplined self-care as a complement to her topical skincare routines.
She describes her approach as 'beauty that's intentional, health that's disciplined, lifestyle that's elevated' — a framework that goes well beyond product reviews to cover mindset, inner health, and everyday self-care rituals. Her content consistently treats skincare as a practice of self-respect rather than a quick fix.
Madechinajay has a YouTube channel covering skincare routines, glow guides, mindset, and lifestyle content, and has built a substantial subscriber base there. As of mid-2026, her YouTube upload cadence has been slower compared to her near-daily activity on Instagram and TikTok, where she remains most consistently active.
Her largest audience is on Instagram, where she has surpassed over 3 million followers, placing her firmly in the Macro creator tier. She also counts over a million followers on TikTok, where her engagement runs notably above the category average, making it her most interactive platform by rate.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madechinajay · Instagram
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