United States
Maddy Forberg is a U.S.-based fitness creator who has built her brand around a distinctive premise: physical training as an act of Christian stewardship.
Total Followers -0.6%
559K
Across Instagram
Primary Platform
YouTube
559K followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.4K–$20K / IG post
Competing in the 123 lb raw class, she went 1st place at the PLU American Pro Invitational — her highest recorded total to date per open competition records.
Forberg won her raw 123 lb class at the PLU Belle of the Bar meet with a 914.9 lb total, continuing a strong competitive return to the powerlifting platform.
Animal Pak officially lists Forberg as a team athlete, noting her IFBB Wellness Pro status and powerlifting background as central to the partnership.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 559,299 | -4K | 0.9% | 0.9 | 14 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -895 -0.2% | +0 +0.0% | +0 +0.0% | -895 |
| Last 30 days | -3524 -0.6% | +0 +0.0% | +0 +0.0% | -3524 |
| Last 90 days | -6768 -1.2% | +0 +0.0% | +0 +0.0% | -6768 |
| Last 365 days | -6768 -1.2% | +0 +0.0% | +0 +0.0% | -6768 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gym Reapers Fitness / Apparel & Equipment | Brand ambassador | Long-term | — | |
| Marek Health Health & Wellness | Brand ambassador | Long-term | — | |
| Animal Pak (Universal Nutrition) Supplements | Brand ambassador | Long-term | — | |
| Strong4Life Co Fitness / Faith-based | Brand ambassador | Long-term | — |
Maddy Forberg is a U.S.-based fitness creator who has built her brand around a distinctive premise: physical training as an act of Christian stewardship. A certified IFBB Pro and Team USA competitive powerlifter, she merges serious strength-sport credentials with theological content — covering topics ranging from bodybuilding and BJJ to Pentecostal theology and scripture-grounded wellness. This faith-and-iron intersection gives her a differentiated position in an otherwise crowded fitness space, attracting an audience that skews young and predominantly female despite the traditionally male-leaning nature of powerlifting and combat sports.
Her sponsor roster reflects genuine athletic credibility rather than lifestyle adjacency: Gym Reapers supplies performance lifting gear, Animal Pak is a legacy supplement brand with deep bodybuilding roots, and Marek Health signals an audience interested in serious hormonal and metabolic optimization. Strong4Life Co aligns with the faith-fitness mission directly. Engagement sits modestly below category median, suggesting a following that values her niche identity over broad entertainment appeal — a profile that makes her particularly well-suited for faith-oriented brands, functional fitness companies, and health optimization products targeting conviction-driven consumers in the 18–34 range.
Maddyforberg reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Fitness / Apparel & Equipment, Health & Wellness, Supplements, a clear signal of fit for brands in those categories. Demonstrated partners include Gym Reapers and Marek Health. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness / Apparel & Equipment and related categories, Maddyforberg offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Maddyforberg's tier (Mid, 559K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Maddyforberg holds IFBB Pro status and competes as a powerlifter for Team USA. This credential sets her apart from most fitness creators — an IFBB Pro card is earned through competitive placings at sanctioned events, not a title anyone can claim.
She does — her bio explicitly identifies her as an IFBB PRO Team USA powerlifter. That makes her one of a small number of social media fitness creators who are simultaneously active international-level competitive athletes.
It's her core philosophy that frames physical training through a Christian lens. The phrase draws on the Biblical teaching that the body is a temple of the Holy Spirit, meaning believers are called to care for their physical health as an act of faith — not merely for aesthetics or athletic performance.
Yes, theology and faith are central to her content, not a side note. She regularly uses hashtags like #christisking and #pentecost alongside #powerlifting and #bodybuilding, and her channel is openly aimed at Christians who want their training to reflect their faith.
Strong4Life Co is listed directly in Maddyforberg's bio alongside her sponsor partnerships, suggesting she is a core figure in the brand rather than a casual affiliate. The name closely mirrors her faith-meets-strength identity, making it appear to be a community or label she helped build.
Her content spans well beyond the barbell — hashtags like #bjj, #jiujitsu, and #wrestling appear consistently in her posts. She covers multiple strength and combat sports disciplines, which distinguishes her from creators who focus on a single lifting sport.
Gym Reapers is listed as one of her active partnerships. Gym Reapers is a well-known strength sports gear brand recognized for lifting belts, knee sleeves, and powerlifting accessories — a natural fit for a competing IFBB Pro powerlifter.
Marek Health is a telehealth platform focused on hormone optimization and performance for serious athletes. The partnership aligns with Maddyforberg's competitive powerlifting background and an audience of dedicated, performance-minded followers who go beyond casual gym-goers.
Animal Pak, the classic supplement stack brand from Universal Nutrition, is listed among her sponsorships. Animal has a long history backing elite strength and bodybuilding athletes, and Maddyforberg's IFBB Pro status fits the profile of athletes they typically represent.
Roughly two-thirds of her audience is female — a notably high share for a powerlifting and combat sports creator. Her faith-and-fitness angle and theology content appear to draw in women who might never follow a conventional powerlifting channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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