United States
Madam Glam is a US-based nail and gel polish brand that operates its own multi-platform content presence, built around tutorial-led beauty content centered on at-home gel manicures.
Total Followers +0.1%
292K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10K followers · 3% of audience
Engagement
9.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.2K / IG post
The brand announced official BBB accreditation, framing it as a milestone in consumer trust and business transparency.
The brand's latest seasonal gel polish collection launched in early October, continuing its cadence of monthly themed releases.
Madam Glam expanded its product line with a wave of pastel and magnetic cat-eye gel polishes, tapping into trending nail art aesthetics.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +105 +0.0% | +0 +0.0% | +105 |
| Last 30 days | +20 +0.2% | +236 +0.1% | +108 +0.5% | +364 |
| Last 90 days | +163 +1.6% | +52 +0.0% | +408 +2.1% | +623 |
| Last 365 days | +163 +1.6% | +52 +0.0% | +408 +2.1% | +623 |
Daily follower snapshots from CreatorDB's longitudinal index.
Madam Glam is a US-based nail and gel polish brand that operates its own multi-platform content presence, built around tutorial-led beauty content centered on at-home gel manicures. Founded in 2014 with an explicit focus on ethical formulation, the brand has developed a catalog of over 1,800 gel and polish SKUs certified by Vegan.org and formulated to be hema-free, cruelty-free, palm oil free, and gluten-free — a remarkably specific set of certifications that position it well within the clean beauty segment. Its YouTube and Instagram channels function as the primary content arms of the brand, publishing nail tutorials, DIY application guides, and seasonal shade reveals under hashtags like #MGAddicted and #GlamMantra.
The audience skews heavily female and concentrates in the 18–34 age band, with the majority located in the United States and meaningful reach into the UK, India, and Canada — a geographic mix that reflects both English-language demand for accessible nail content and growing international interest in clean-beauty alternatives to salon gel services. YouTube engagement sits significantly above the category baseline, suggesting that tutorial-format content resonates strongly with an active, returning viewer base despite the channel's relatively modest subscriber count. Because the content channel and the product line are the same entity, brand integration is seamless and the entire content strategy functions as owned media. As clean-beauty standards become more mainstream in the nail category, Madam Glam's early certification positioning gives it a durable differentiation story that independent influencer partnerships could further amplify.
Madamglamofficial reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Madam Glam. Engagement on YouTube runs around 9.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Madamglamofficial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madamglamofficial's tier (Mid, 292K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Madam Glam holds official certification from Vegan.org, making it one of the few gel polish brands with verified third-party vegan status rather than just a self-applied label. Their full gel polish line is formulated without any animal-derived ingredients to meet that standard.
HEMA (hydroxyethyl methacrylate) is a common allergen in gel polishes that can cause skin sensitization and allergic reactions over time. Madam Glam specifically offers Hema-Free gel polish options, which has made them a go-to brand for people with sensitive skin or a known HEMA allergy who still want long-lasting gel wear.
"21-Free" means the formula is made without 21 specific chemicals that are considered potentially harmful — a significantly stricter standard than the older "3-Free" or "10-Free" labels the nail industry has historically used. Madam Glam positions this as a cornerstone of their clean beauty approach across their entire gel polish range.
Yes, Madam Glam is cruelty-free — they explicitly state this alongside their vegan and Vegan.org certification in their brand identity. The brand bundles cruelty-free alongside being 21-Free, Hema-Free, palm oil free, and gluten free as part of their clean-formulation commitment.
Yes, both claims are part of Madam Glam's official product positioning. Palm oil free and gluten free formulations are less commonly highlighted by nail brands, and Madam Glam leans into these as differentiators for customers who are ingredient-conscious beyond just vegan or cruelty-free status.
Madam Glam carries over 800 shades across more than 1,800 gel polish products, with new colors added every month. That breadth puts them among the larger independent gel polish brands by shade count, covering everything from everyday nudes to seasonal collections like mermaid and summer-specific palettes.
Yes — DIY at-home application is central to Madam Glam's whole content strategy. Their YouTube and TikTok tutorials are specifically built around hashtags like #diynailsathome and #nailsathome, walking viewers through salon-quality gel results using their products without professional tools or training.
#MGAddicted is Madam Glam's community hashtag, which the brand encourages customers and fans to use when sharing their nail looks on Instagram and other platforms. It functions as a user-generated content hub and a signal of brand loyalty among their nail enthusiast following.
GlamMantra is the concept Madam Glam built around their TikTok presence, rooted in the phrase "life's too short for boring nails." It frames nail art as a daily ritual and form of self-expression rather than just a beauty step, and it's one of the brand's main content pillars on short-form video.
Madam Glam was founded in 2014 in the United States, describing its origin as driven by a "rebellious mind and a lofty objective" to create salon-quality gel polish with cleaner, more conscientious formulations. The brand's core audience remains predominantly US-based, with additional followings in the UK, Canada, and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madamglamofficial · YouTube
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