United States
Madam Glam is a U.S.-based nail care brand and content channel founded in 2014 with a stated mission to bring salon-quality gel polish to at-home users without compromising on ethics.
Total Followers +0.1%
292K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10K followers · 3% of audience
Engagement
9.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.2K / IG post
The brand announced official BBB accreditation, marking a milestone in its commitment to consumer trust and business transparency.
The brand announced a partnership with the Surviving Breast Cancer Organization, tying product activity to breast cancer awareness efforts.
The new Fiber Glass Gel Polish was added to the brand's growing portfolio of clean, vegan-certified nail products.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +105 +0.0% | +0 +0.0% | +105 |
| Last 30 days | +20 +0.2% | +236 +0.1% | +108 +0.5% | +364 |
| Last 90 days | +173 +1.7% | +52 +0.0% | +408 +2.1% | +633 |
| Last 365 days | +173 +1.7% | +52 +0.0% | +408 +2.1% | +633 |
Daily follower snapshots from CreatorDB's longitudinal index.
Madam Glam is a U.S.-based nail care brand and content channel founded in 2014 with a stated mission to bring salon-quality gel polish to at-home users without compromising on ethics. The brand differentiates itself through a dense certification stack — Vegan.org-certified, hema-free, cruelty-free, palm-oil-free, and gluten-free formulations — and a catalog exceeding 1,800 gel polish SKUs across hundreds of shades, with new colorways added monthly. Its YouTube and Instagram presence functions as both a product showcase and a tutorial destination, publishing nail art walkthroughs, trend-driven looks, and product reviews that speak directly to at-home nail technicians and polish enthusiasts.
The channel's audience skews decisively toward younger women in the 18-to-34 range, concentrated in English-speaking markets — the U.S. accounts for the large majority of viewers, with meaningful secondary reach in the U.K. and Canada. YouTube carries a notably high engagement rate relative to category norms, suggesting the tutorial format connects strongly with a core community that tracks under the brand's own #MGAddicted hashtag. Because the content channel and the product line are one and the same, Madam Glam occupies an owned-media position unusual among beauty accounts: every post is simultaneously editorial and commerce, making it a clean brand-fit for clean-beauty adjacent partners as the indie nail-care segment continues to grow.
Madam_Glam reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include Madam Glam. Engagement on YouTube runs around 9.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Madam_Glam offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Madam_Glam's tier (Mid, 292K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Madam Glam is officially certified by Vegan.org, making it one of the few nail brands with independent third-party vegan verification rather than a self-declared claim. Every gel polish in the line is formulated without animal-derived ingredients and carries the Vegan.org seal.
HEMA, or hydroxyethyl methacrylate, is a chemical found in most gel polishes and is one of the most common causes of gel nail allergies. Madam Glam's hema-free formulas are specifically built for people with sensitive skin or a known HEMA allergy who still want long-lasting gel results without salon risk.
Madam Glam's 21-free claim means their polishes are made without 21 potentially harmful chemicals, including formaldehyde, toluene, and DBP. This goes significantly beyond the 3-free or 5-free standards most mainstream nail brands market as a clean credential.
Madam Glam was founded in 2014 with what the brand calls a rebellious mindset and a goal of bringing salon-quality gel nails to everyday people at home. Over the following decade it grew into one of the more recognized clean-nail destinations in the US market.
Madam Glam stocks over 1,800 gel products and more than 800 shades, with new colors dropping every month. That volume is a big part of why the brand has built such a repeat-buyer community — there is always something new to try.
#MGAddicted is Madam Glam's community hashtag that customers and fans use to share manicures done with their products. The brand actively promotes user-generated nail posts under the tag, turning buyers into a participatory creator community.
GlamMantra is the brand philosophy Madam Glam pushes on TikTok, framing nail care as a personal ritual and form of daily self-expression rather than just a beauty step. The idea encourages followers to treat their manicure like an intention-setting practice, not a chore.
Yes, at-home use is the entire premise of the brand — Madam Glam was built to deliver salon-quality gel results without professional equipment. Their YouTube channel is dedicated to tutorials and product reviews that walk beginners and experienced nail enthusiasts through the process.
Yes, Madam Glam's polishes are formulated to be both gluten-free and palm oil-free on top of being vegan, cruelty-free, and hema-free. That stack of certifications makes the brand a frequent recommendation in communities focused on ingredient sensitivities or ethical sourcing.
Madam Glam maintains active accounts on YouTube, Instagram, and TikTok, with Instagram carrying its largest following and YouTube serving as its primary hub for longer tutorials and reviews. The brand posts regularly across all three, with gel polish tutorials and new shade reveals being the consistent through-line.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@madam_glam · YouTube
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