United States
MacroFactor is the official social media presence for the MacroFactor nutrition and workout tracking app, developed by the team behind Stronger by Science — a research-focused fitness brand built around evidence-based training and nutrition.
Total Followers +2.1%
83K
Across Instagram
Primary Platform
YouTube
83K followers · 100% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.7K–$4.2K / IG post
The report recaps Year 5 improvements — including AI food logging upgrades, new Workouts program splits, and landscape mode support — and teases upcoming food log improvements for both apps.
The new app builds personalized workout plans, tracks strength and hypertrophy sessions, and syncs body weight and metrics seamlessly with the nutrition app.
A space-themed visual identity overhaul — covering the logo, food icons, and onboarding screens — was described as the first step toward the broader MacroFactor platform expansion.
Users can now snap a photo of a meal to log it; the feature uses lab-analyzed food data and gives full transparency and editing control — MacroFactor's first AI feature.
The WatchOS release brings fast food logging, at-a-glance macro summaries, and weight tracking directly from the watch, removing the need to open the phone app.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 83,101 | +2K | — | — | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +299 +0.4% | +0 +0.0% | +0 +0.0% | +299 |
| Last 30 days | +2K +2.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +6K +6.7% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +6.7% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
MacroFactor is the official social media presence for the MacroFactor nutrition and workout tracking app, developed by the team behind Stronger by Science — a research-focused fitness brand built around evidence-based training and nutrition. The app distinguishes itself in a crowded fitness-tech market through an adaptive TDEE (Total Daily Energy Expenditure) algorithm that adjusts calorie targets based on real-world user data rather than static formulas. The Instagram account functions as both a product marketing channel and a content hub, blending practical meal prep videos, high-protein recipe demos, and educational explainers — such as breakdowns of concepts like Reps in Reserve — with lifestyle-style posts that show the app in use through a real-user lens.
The account's audience skews heavily male and younger, with the 18-to-34 bracket making up the core of its following — a demographic profile consistent with recreational lifters and physique-focused individuals actively engaged in calorie tracking and structured training. Content themes around transformation, body composition, and data-driven eating reflect the preferences of this base. As a brand account rather than an individual creator, MacroFactor's channel competes for attention in the fitness education space by leading with credibility and specificity rather than personality. With steady follower growth and a highly anglophone, US-dominant audience, the account is well-positioned as a direct-acquisition channel for app sign-ups and a trust-builder for a category where scientific legitimacy is a meaningful differentiator.
Macrofactorapp reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Macrofactorapp offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Macrofactorapp's tier (Micro, 83K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MacroFactor is a science-based nutrition app that tracks your food intake and macronutrients, then uses an adaptive algorithm to estimate your Total Daily Energy Expenditure (TDEE) based on how your weight is actually changing. Unlike static calorie counters, it continuously adjusts your targets the longer you use it, making it more accurate over time.
MacroFactor offers a free trial so you can explore the full experience before committing to a subscription. The app's official account specifically encourages new users to try both the macro tracker and the workout tracker apps for free before deciding.
MacroFactor offers two separate apps: a smart macro and nutrition tracker, and a dedicated workout tracker. Both are available independently, and both come with a free trial, making it possible to run your nutrition and training data in the same ecosystem.
MacroFactor's algorithm analyzes your logged food intake alongside your real-world weight data to estimate your actual TDEE, rather than relying on generic population-based formulas. This means your calorie and macro targets update dynamically as the app learns how your body is responding week over week.
RIR stands for Reps in Reserve — it measures how close you are to muscular failure during a set, so "2 RIR" means you could have completed two more reps before failing. MacroFactor's training content uses RIR as a practical tool for managing workout intensity and progressive overload without pushing to failure every single session.
MacroFactor was built by the team at Stronger By Science, a research-focused fitness media company known for evidence-based content on nutrition and strength training. The app was designed to bring the kind of data-first, rigorous approach to macro tracking that the Stronger By Science audience already expected from their articles and podcasts.
MacroFactor's own content has referenced starting out by tracking calories manually in a spreadsheet — a method that works but demands constant recalculation and offers no adaptive feedback loop. MacroFactor automates the TDEE estimation and macro adjustment that a spreadsheet simply cannot do on its own, making long-term progress tracking far more practical.
MacroFactor's Instagram content has featured full day-of-eating breakdowns showing every meal eaten while maintaining roughly 9% body fat, tying a real physique outcome to the macro-tracking principles the app teaches. This style of content is popular because it bridges the gap between abstract calorie targets and what those numbers actually look like on a plate.
MacroFactor shares high-protein, macro-friendly recipes — like their Street Corn Dip — that emphasize being easy to prepare and calorie-conscious without sacrificing flavor. The recipe content is blended with nutrition education, showing followers how practical cooking can align with specific macro targets.
MacroFactor explicitly positions itself as a science-based nutrition and training tool, distinguishing itself from basic calorie counters through its adaptive TDEE algorithm and evidence-driven approach to macro targets. Its core philosophy — reflected across its content and app design — is that generic estimates are less useful than targets that update based on your actual measured outcomes.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@macrofactorapp · YouTube
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