United States
Michele Abbate is a U.S.-based professional racing driver competing under the AE Victory Racing banner, using Instagram as her primary window into the motorsport world.
Total Followers +0.3%
18K
Across Instagram
Primary Platform
18K followers · 100% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $451–$1.3K / IG post
Michele Abbate's team, AE Victory Racing, secured podium finishes at Road Atlanta and sits first and second in the World Racing League GTO National Championship standings heading into the second half of 2026.
Abbate drove the No. 120 Toyota Supra GT4 EVO2 as part of AE Victory Racing's expanded two-car program, contributing to a landmark triple-podium season opener in the World Racing League.
Abbate switched from circuit racing to stages, piloting a DirtFish-liveried Element Rallysport Subaru BRZ at the Washington-based gravel rally as part of the DirtFish Women in Motorsport program.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 18,035 | +61 | 6.5% | 3.7 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -11 -0.1% | +0 +0.0% | +0 +0.0% | -11 |
| Last 30 days | +61 +0.3% | +0 +0.0% | +0 +0.0% | +61 |
| Last 90 days | +41 +0.2% | +0 +0.0% | +0 +0.0% | +41 |
| Last 365 days | +41 +0.2% | +0 +0.0% | +0 +0.0% | +41 |
Daily follower snapshots from CreatorDB's longitudinal index.
Michele Abbate is a U.S.-based professional racing driver competing under the AE Victory Racing banner, using Instagram as her primary window into the motorsport world. Her content orbits competitive racing life — track days, sponsor activations, and behind-the-scenes footage from events like DirtFish's Women in Motorsport program, which appears among her top hashtags. The GRR Racing branding woven through her handle and discount code suggests a close team identity that doubles as a personal brand, giving her feed a grassroots, insider feel rather than a polished media-brand aesthetic. Her audience skews male and falls heavily in the 25–44 bracket — a demographic that aligns well with motorsport viewership patterns — and is concentrated in the United States, reflecting the regional nature of her competitive circuit.
M1cheleabbate reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Energy / Beverage, Health & Fitness / Supplements, Motorsport / Racing Team, a clear signal of fit for brands in those categories. Demonstrated partners include Ghost Energy and Ghost Lifestyle. Engagement on YouTube runs around 6.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Energy / Beverage and related categories, M1cheleabbate offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at M1cheleabbate's tier (Micro, 18K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
M1cheleabbate races for AE Victory Racing, listed in their bio as @ae.victory_racing. The team features prominently across their most-used hashtags — including #aevictoryracing and #aevictory — making it the anchor of their competitive motorsport identity.
Yes — M1cheleabbate's bio explicitly lists both @ghostenergy and @ghostlifestyle as sponsors, giving them official athlete status under the Ghost brand. Ghost Energy is a widely recognized sports and energy drink company that actively partners with motorsport and action sports competitors.
The code GRR, promoted in M1cheleabbate's bio with the prompt 'Code GRR to save $$', is a creator discount tied to their Ghost Energy and Ghost Lifestyle sponsorship. Entering it at checkout gives fans a price reduction on Ghost brand products.
M1cheleabbate is an active anti-drunk driving advocate, featuring the STOP DUI message front and center in their bio. This cause appears deeply personal — their bio also includes the tribute M.S.A. #22 💔, linking the advocacy to a loss that motivated their public stance.
M1cheleabbate's bio includes 'M.S.A. #22 💔,' which reads as a personal memorial tribute, likely to someone lost — and given the pairing with their STOP DUI messaging, possibly someone taken by a drunk driving incident. The tribute is woven into their public identity as both a driver and an advocate.
DirtFish is a well-known rally driving school based in Washington State, and WIM most likely refers to a Women in Motorsport program or event run through DirtFish. M1cheleabbate uses the hashtag #dirtfishwim in their content, signaling active participation in that rally and performance driving community.
King Bearings appears consistently among M1cheleabbate's top hashtags (#kingbearings), which is a strong indicator of an ambassador or sponsorship arrangement. King Engine Bearings is a performance and racing engine component brand, making it a natural sponsor fit for a competitive racecar driver.
M1cheleabbate's affiliation with AE Victory Racing, combined with their use of #dirtfishwim and rally-adjacent training content, points to involvement in circuit and performance rally-style motorsport. Their personal hashtags #grrracing and #grrowdy suggest they're also building a distinct team identity around their racing career.
Multiple signals in M1cheleabbate's profile point that direction — the name Michele, the use of the #dirtfishwim (Women in Motorsport) hashtag, and a notably even audience gender split for a motorsport creator. Their content positioning and community align closely with the growing wave of female competitors making noise in American racing.
M1cheleabbate regularly uses #grrracing and #grrowdy alongside their AE Victory Racing content, suggesting these represent a personal racing brand or crew identity they're building in parallel. The same 'GRR' root also powers their Ghost Energy discount code, indicating they're developing a cohesive personal brand around that name.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@m1cheleabbate · Instagram
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