United States
Lyss is a New York City-based podcast host and lifestyle creator whose identity is anchored in the self-titled LYSS podcast.
Total Followers -0.2%
2.4M
Across Instagram, TikTok
Primary Platform
YouTube
1.3M followers · 54% of audience
Engagement
0.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$37K / IG post
Her official YouTube channel describes a new multi-dimensional brand — 'Aura City' — merging podcasting, music, empowerment, and luxury lifestyle, with Lyss positioning herself as an aspiring pop artist.
The digital course dropped on her birthday (Jan 19) and was promoted heavily across her podcast and social channels, representing a notable expansion into paid educational products.
The milestone was noted on her official YouTube channel, underscoring the show's scale in the self-love and relationships audio space.
She began directing her podcast audience to a dedicated Substack (substack.com/@lyssboss) covering dating life, business plans, and advice, expanding her owned-media footprint.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -916 -0.1% | +0 +0.0% | +0 +0.0% | -916 |
| Last 30 days | -3665 -0.3% | +0 +0.0% | +0 +0.0% | -3665 |
| Last 90 days | -11913 -0.9% | +0 +0.0% | +0 +0.0% | -11913 |
| Last 365 days | -11913 -0.9% | +0 +0.0% | +0 +0.0% | -11913 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lyss is a New York City-based podcast host and lifestyle creator whose identity is anchored in the self-titled LYSS podcast. Her content voice — shaped by phrases like "divine timing," "surrender mode," and "let life flow to you" — sits at the intersection of intentional living, soft spirituality, and personal reflection, a tone that resonates strongly with young women navigating their twenties and early thirties. With a combined multi-million following across Instagram and YouTube, she has built her brand less around a single viral moment and more around a consistent emotional frequency: introspective, warm, and quietly aspirational. Her audience is overwhelmingly female and concentrated in the 18–34 bracket, which reflects the demographic most drawn to podcast-native creators who blend personal narrative with mindset content.
By August 2026, Lyss's platform activity tells a story of consolidation: her TikTok has gone largely dormant, while Instagram and her podcast remain the primary touchpoints. The near-zero Instagram engagement rate relative to her follower count suggests an audience that has broadened — possibly through podcast discovery — but engages more deeply in audio than in-feed. Her US-first reach, with secondary pockets in the UK, Canada, and Brazil, positions her well for lifestyle, wellness, mental health, and personal development brands seeking English-speaking millennial and Gen Z women. At the macro tier with premium rate-card positioning, she is most compelling to sponsors who value podcast adjacency and narrative brand alignment over pure social engagement metrics.
Lyss reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Lyss offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lyss's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The LYSS podcast is hosted by Lyss from New York City and centers on mindset, intentional living, and personal growth — themes she reinforces constantly through captions about divine timing, surrender, and letting life flow to you. The show is the anchor of her brand, which spans YouTube, Instagram, and TikTok.
Divine timing is Lyss's central personal philosophy — the belief that life unfolds on its own schedule and that forcing outcomes works against you. She leads with it in her TikTok bio and returns to the idea repeatedly in her content, framing it as the foundation of both her life and her creative work.
Yes, surrender mode is a concept Lyss actively promotes in her content, paired directly with the idea of letting life flow to you rather than pushing against resistance. It appears in her recent captions and connects to her broader divine timing philosophy, making it one of her most recognizable talking points on the podcast.
As of mid-2026, Lyss has gone roughly ten months without a new TikTok upload, effectively making the platform inactive for her. Her content focus has shifted toward YouTube and Instagram, where she continues to post as the NYC-based host of the LYSS podcast.
Lyss is based in New York City — she explicitly identifies as an NYC host in her Instagram bio. New York is her home base, though she travels for content, including solo trips to London that she has documented on Instagram.
Yes, Lyss shared a solo date-night post filmed in London that caught attention from her followers. Solo travel fits naturally into her content style, which emphasizes independence, presence, and embracing experiences as they come rather than forcing a plan.
The caption signaled Lyss returning to active, intentional content creation after a quieter stretch — the chess piece suggesting a deliberate next move rather than an impulsive one. For a creator whose philosophy centers on divine timing and knowing when to step back, framing a comeback that way is very on-brand.
YouTube is listed as Lyss's primary platform, suggesting the podcast has a strong video presence there alongside any audio distribution. Her Instagram and TikTok carry the brand as well, but YouTube appears to be where the largest share of her audience connects with her content.
Lyss is a New York City-based podcast host and content creator behind the LYSS podcast, which focuses on mindset and intentional living. She has grown to Macro-tier reach across YouTube, Instagram, and TikTok, with an audience that skews heavily toward women in their twenties and early thirties.
The LYSS podcast draws a predominantly female audience, with the majority of listeners in the 18–34 age range and the largest geographic concentration in the United States. The show's spiritual, lifestyle-forward tone maps directly to that demographic, which makes up the core of Lyss's following across every platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lyss · YouTube
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