United States
Lyss is a creator with a presence on Instagram (1,306,750 followers), TikTok (1,100,000 followers), based in United States.
Total Followers -0.2%
2.4M
Across Instagram, YouTube, TikTok
Primary Platform
1.3M followers · 54% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$37K / IG post
Her official YouTube channel bio reveals she is building 'Aura City' — a multi-dimensional brand and movement — and describes stepping into her 'next era as a global pop star and cultural icon,' signaling a major expansion beyond podcasting.
The digital course, focused on manifestation and mindset, opened January 19, 2026. The 5,000+ waitlist signaled strong demand and marked her first major paid product launch of the year.
She began directing podcast listeners to a dedicated Substack (substack.com/@lyssboss) covering life updates, business plans, dating, and advice — expanding beyond social platforms.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -1044 -0.1% | +306 +1.8% | +0 +0.0% | -738 |
| Last 30 days | -4698 -0.4% | +409 +2.4% | +0 +0.0% | -4289 |
| Last 90 days | -12790 -1.0% | +622 +3.7% | +0 +0.0% | -12168 |
| Last 365 days | -12790 -1.0% | +622 +3.7% | +0 +0.0% | -12168 |
Daily follower snapshots from CreatorDB's longitudinal index.
Lyss is a creator with a presence on Instagram (1,306,750 followers), TikTok (1,100,000 followers), based in United States. Their content sits in the podcast & lifestyle space. Their YouTube bio reads: "✮ ✮ ✮ host of LYSS podcast". The full audience and engagement breakdown is below.
Lyss reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Lyss offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lyss's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The LYSS podcast is hosted by Lyss from New York City and centers on mindset, intentional living, and personal growth — themes she reinforces constantly through captions about divine timing, surrender, and letting life flow to you. The show is the anchor of her brand, which spans YouTube, Instagram, and TikTok.
Divine timing is Lyss's central personal philosophy — the belief that life unfolds on its own schedule and that forcing outcomes works against you. She leads with it in her TikTok bio and returns to the idea repeatedly in her content, framing it as the foundation of both her life and her creative work.
Yes, surrender mode is a concept Lyss actively promotes in her content, paired directly with the idea of letting life flow to you rather than pushing against resistance. It appears in her recent captions and connects to her broader divine timing philosophy, making it one of her most recognizable talking points on the podcast.
As of mid-2026, Lyss has gone roughly ten months without a new TikTok upload, effectively making the platform inactive for her. Her content focus has shifted toward YouTube and Instagram, where she continues to post as the NYC-based host of the LYSS podcast.
Lyss is based in New York City — she explicitly identifies as an NYC host in her Instagram bio. New York is her home base, though she travels for content, including solo trips to London that she has documented on Instagram.
Yes, Lyss shared a solo date-night post filmed in London that caught attention from her followers. Solo travel fits naturally into her content style, which emphasizes independence, presence, and embracing experiences as they come rather than forcing a plan.
The caption signaled Lyss returning to active, intentional content creation after a quieter stretch — the chess piece suggesting a deliberate next move rather than an impulsive one. For a creator whose philosophy centers on divine timing and knowing when to step back, framing a comeback that way is very on-brand.
YouTube is listed as Lyss's primary platform, suggesting the podcast has a strong video presence there alongside any audio distribution. Her Instagram and TikTok carry the brand as well, but YouTube appears to be where the largest share of her audience connects with her content.
Lyss is a New York City-based podcast host and content creator behind the LYSS podcast, which focuses on mindset and intentional living. She has grown to Macro-tier reach across YouTube, Instagram, and TikTok, with an audience that skews heavily toward women in their twenties and early thirties.
The LYSS podcast draws a predominantly female audience, with the majority of listeners in the 18–34 age range and the largest geographic concentration in the United States. The show's spiritual, lifestyle-forward tone maps directly to that demographic, which makes up the core of Lyss's following across every platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lyss · Instagram
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