Data refreshed Sep 27, 2026 · 6:32 PM UTC
Faith & Inspiration United States

Lysaterkeurst

Full Creator Stats Live · Updated 2026-09-27

Lysaterkeurst is a creator with a presence on Instagram (953,892 followers), based in United States.

NicheFaith & Inspiration TierMid Engagement4.2%

Total Followers +0.7%

954K

Across Instagram

Primary Platform

YouTube

954K followers · 100% of audience

Engagement

4.2%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $14K–$33K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-09-27
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 953,892 +6K 4.2% 2.8 1 day ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +954 +0.1% +0 +0.0% +0 +0.0% +954
Last 30 days +6K +0.7% +0 +0.0% +0 +0.0% +6K
Last 90 days +9K +1.0% +0 +0.0% +0 +0.0% +9K
Last 365 days +9K +1.0% +0 +0.0% +0 +0.0% +9K

Audience Demographics

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943K946K949K952K955K Sep 28Dec 28Mar 29Jun 28Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Co-founder Instagram Long-term —
Long-term partnership Instagram Long-term —
Background

About Lysaterkeurst

Lysaterkeurst is a creator with a presence on Instagram (953,892 followers), based in United States. Their content sits in the faith & inspiration space. Their YouTube bio reads: "My new book, “Making Peace with What I Can’t Control,” is officially out! Get your copy here ⬇️". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Lysaterkeurst reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Faith / Nonprofit, Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Proverbs 31 Ministries and Thomas Nelson (HarperCollins Christian Publishing). Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Faith / Nonprofit and related categories, Lysaterkeurst offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Lysaterkeurst's tier (Mid, 954K combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Lysa TerKeurst's book Making Peace with What I Can't Control about?

Making Peace with What I Can't Control is Lysa TerKeurst's latest book, built around helping readers release anxiety over outcomes they cannot manage by leaning into faith rather than control. It follows the emotional and spiritual territory she has explored in earlier releases, speaking directly to women navigating uncertainty, grief, or unresolved pain. She was actively promoting it across Instagram as of 2026, making it the centerpiece of her current content.

What is Proverbs 31 Ministries and what does Lysa TerKeurst do there?

Lysa TerKeurst is the president of Proverbs 31 Ministries, a Christian nonprofit based in North Carolina that produces daily devotionals, online Bible studies, podcasts, and books aimed primarily at women. She has led the organization for decades, and it serves as the institutional home for her writing, speaking, and teaching work. The ministry reaches millions of women globally through its digital platforms and is inseparable from her public identity.

Did Lysa TerKeurst get divorced from Art TerKeurst?

Yes, Lysa TerKeurst went through a very public divorce from her husband Art TerKeurst after he struggled with addiction and repeated infidelity — a painful season she addressed openly in books like "It's Not Supposed to Be This Way" and "Forgiving What You Can't Forget." Her decision to write honestly about betrayal rather than stay silent built enormous trust with her audience, many of whom were navigating their own relationship crises. That experience became one of the defining threads of her writing and speaking ministry.

Does Lysa TerKeurst have cancer?

Lysa TerKeurst has been open about a breast cancer diagnosis that overlapped with other major personal hardships, including her divorce. She spoke and wrote about holding onto faith while facing illness, and her willingness to share compound suffering — rather than a tidy testimony — is a significant reason her followers find her credible and relatable. Her health journey remains part of the personal narrative she draws on in her content.

What are Lysa TerKeurst's most famous books?

Lysa TerKeurst has written multiple New York Times bestselling books, with standout titles including "Uninvited," "It's Not Supposed to Be This Way," "Forgiving What You Can't Forget," "The Best Yes," and "Made to Crave." Her books consistently apply Christian faith to real-life pain, relationships, and identity, and several were written during or directly inspired by her own public personal trials. She has sold millions of copies and is widely regarded as one of the most influential voices in Christian women's publishing.

Why does Lysa TerKeurst write so much about forgiveness?

Lysa TerKeurst's sustained focus on forgiveness is rooted in her own lived experience of betrayal, most notably her ex-husband's infidelity and addiction, which became the raw material for books like "Forgiving What You Can't Forget." Rather than keeping that pain private, she processed it publicly through writing, turning a personal crisis into a ministry touchpoint for millions of women in similar situations. That authenticity — grief worked out on the page, not cleaned up before publishing — is central to why her audience returns for each new release.

Is Lysa TerKeurst a pastor or just a speaker?

Lysa TerKeurst is not an ordained pastor — she identifies primarily as a Christian author, speaker, and the president of Proverbs 31 Ministries. Her influence operates through books, Instagram, speaking events, and ministry resources rather than a traditional church or clergy role. She sits firmly within the evangelical Christian women's space as a teacher and encourager, a distinction she has been clear about over her career.

What does Lysa TerKeurst post about on Instagram?

Her Instagram is anchored in faith-based encouragement — Scripture-rooted captions, candid personal reflections, and promotion of her books and Proverbs 31 Ministries resources. She posts frequently and maintains engagement well above the category average for authors, which reflects how personally and directly she speaks rather than in a polished or distant brand voice. Her content is clearly aimed at women seeking biblical grounding through real, difficult life circumstances.

Where does Lysa TerKeurst live?

Lysa TerKeurst is based in North Carolina, which is also where Proverbs 31 Ministries is headquartered. The United States makes up the overwhelming majority of her Instagram audience, consistent with her deep roots in American evangelical Christian women's culture. She travels frequently for speaking engagements and conferences across the country.

Who is Lysa TerKeurst's audience on Instagram?

Her Instagram audience skews heavily female — nearly seven in ten followers are women — and is concentrated in the younger-adult to mid-adult age range, with the 18–34 demographic making up the largest share. The core of her readership is American Christian women who connect with her willingness to write through real pain rather than project a polished faith life. Her engagement rate runs well above the typical benchmark for authors in her tier, suggesting a genuinely invested community rather than passive followers.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 27, 2026, 6:32 PM UTC · Slug: lysaterkeurst

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