United States
Lysaterkeurst is a creator with a presence on Instagram (953,892 followers), based in United States.
Total Followers +0.7%
954K
Across Instagram
Primary Platform
YouTube
954K followers · 100% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $14K–$33K / IG post
The multi-city November 2026 tour spans venues from Virginia to Texas, pairing TerKeurst's biblical teaching with worship from artist Tasha Layton — directly tied to her latest book release.
Her latest title — actively promoted in her Instagram bio — addresses fear-driven control and overthinking, and is already drawing reader reviews and a companion Bible study guide.
Following a spring 2025 leg, TerKeurst ran a second round of one-night 'Trust Again' events in fall 2025, combining biblical teaching with worship to help audiences rebuild trust after heartbreak.
The tour paired TerKeurst's teaching on rebuilding faith after betrayal with Grant's music across 11 U.S. cities, signaling a consistent live-event strategy around her recent book themes.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 953,892 | +6K | 4.2% | 2.8 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +954 +0.1% | +0 +0.0% | +0 +0.0% | +954 |
| Last 30 days | +6K +0.7% | +0 +0.0% | +0 +0.0% | +6K |
| Last 90 days | +9K +1.0% | +0 +0.0% | +0 +0.0% | +9K |
| Last 365 days | +9K +1.0% | +0 +0.0% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Proverbs 31 Ministries Faith / Nonprofit | Co-founder | Long-term | — | |
| Thomas Nelson (HarperCollins Christian Publishing) Publishing | Long-term partnership | Long-term | — |
Lysaterkeurst is a creator with a presence on Instagram (953,892 followers), based in United States. Their content sits in the faith & inspiration space. Their YouTube bio reads: "My new book, “Making Peace with What I Can’t Control,” is officially out! Get your copy here ⬇️". The full audience and engagement breakdown is below.
Lysaterkeurst reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Faith / Nonprofit, Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Proverbs 31 Ministries and Thomas Nelson (HarperCollins Christian Publishing). Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Faith / Nonprofit and related categories, Lysaterkeurst offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lysaterkeurst's tier (Mid, 954K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Making Peace with What I Can't Control is Lysa TerKeurst's latest book, built around helping readers release anxiety over outcomes they cannot manage by leaning into faith rather than control. It follows the emotional and spiritual territory she has explored in earlier releases, speaking directly to women navigating uncertainty, grief, or unresolved pain. She was actively promoting it across Instagram as of 2026, making it the centerpiece of her current content.
Lysa TerKeurst is the president of Proverbs 31 Ministries, a Christian nonprofit based in North Carolina that produces daily devotionals, online Bible studies, podcasts, and books aimed primarily at women. She has led the organization for decades, and it serves as the institutional home for her writing, speaking, and teaching work. The ministry reaches millions of women globally through its digital platforms and is inseparable from her public identity.
Yes, Lysa TerKeurst went through a very public divorce from her husband Art TerKeurst after he struggled with addiction and repeated infidelity — a painful season she addressed openly in books like "It's Not Supposed to Be This Way" and "Forgiving What You Can't Forget." Her decision to write honestly about betrayal rather than stay silent built enormous trust with her audience, many of whom were navigating their own relationship crises. That experience became one of the defining threads of her writing and speaking ministry.
Lysa TerKeurst has been open about a breast cancer diagnosis that overlapped with other major personal hardships, including her divorce. She spoke and wrote about holding onto faith while facing illness, and her willingness to share compound suffering — rather than a tidy testimony — is a significant reason her followers find her credible and relatable. Her health journey remains part of the personal narrative she draws on in her content.
Lysa TerKeurst has written multiple New York Times bestselling books, with standout titles including "Uninvited," "It's Not Supposed to Be This Way," "Forgiving What You Can't Forget," "The Best Yes," and "Made to Crave." Her books consistently apply Christian faith to real-life pain, relationships, and identity, and several were written during or directly inspired by her own public personal trials. She has sold millions of copies and is widely regarded as one of the most influential voices in Christian women's publishing.
Lysa TerKeurst's sustained focus on forgiveness is rooted in her own lived experience of betrayal, most notably her ex-husband's infidelity and addiction, which became the raw material for books like "Forgiving What You Can't Forget." Rather than keeping that pain private, she processed it publicly through writing, turning a personal crisis into a ministry touchpoint for millions of women in similar situations. That authenticity — grief worked out on the page, not cleaned up before publishing — is central to why her audience returns for each new release.
Lysa TerKeurst is not an ordained pastor — she identifies primarily as a Christian author, speaker, and the president of Proverbs 31 Ministries. Her influence operates through books, Instagram, speaking events, and ministry resources rather than a traditional church or clergy role. She sits firmly within the evangelical Christian women's space as a teacher and encourager, a distinction she has been clear about over her career.
Her Instagram is anchored in faith-based encouragement — Scripture-rooted captions, candid personal reflections, and promotion of her books and Proverbs 31 Ministries resources. She posts frequently and maintains engagement well above the category average for authors, which reflects how personally and directly she speaks rather than in a polished or distant brand voice. Her content is clearly aimed at women seeking biblical grounding through real, difficult life circumstances.
Lysa TerKeurst is based in North Carolina, which is also where Proverbs 31 Ministries is headquartered. The United States makes up the overwhelming majority of her Instagram audience, consistent with her deep roots in American evangelical Christian women's culture. She travels frequently for speaking engagements and conferences across the country.
Her Instagram audience skews heavily female — nearly seven in ten followers are women — and is concentrated in the younger-adult to mid-adult age range, with the 18–34 demographic making up the largest share. The core of her readership is American Christian women who connect with her willingness to write through real pain rather than project a polished faith life. Her engagement rate runs well above the typical benchmark for authors in her tier, suggesting a genuinely invested community rather than passive followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lysaterkeurst · YouTube
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