United States
Lyla Mev, known online as "the mini witch," is a US-based miniature painting educator whose YouTube channel serves as a practical resource for hobbyists at the beginner-to-intermediate level.
Total Followers +0.1%
158K
Across YouTube, Instagram
Primary Platform
YouTube
138K followers · 87% of audience
Engagement
7.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $497–$1.4K / IG post
Her entry 'Lady Credo' received a Commended distinction at the prestigious Golden Demon painting competition, marking her second consecutive year placing at the event.
Her 'Neave Blacktalon' piece received a Commended distinction at Golden Demon 2024, one of the hobby's most recognized competitive painting events.
Squarespace appeared as a paid sponsor in her March 2026 YouTube content, continuing a partnership that has run across multiple videos.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +217 +1.1% | +0 +0.0% | +217 |
| Last 90 days | +1K +0.7% | +400 +2.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.7% | +400 +2.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Squarespace Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Baron of Dice Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
Lyla Mev, known online as "the mini witch," is a US-based miniature painting educator whose YouTube channel serves as a practical resource for hobbyists at the beginner-to-intermediate level. Her content covers foundational techniques like layering and glazing, product evaluations framed around genuine hobbyist value, and Warhammer model painting — all delivered with a personality-led style that makes a technically demanding craft feel accessible. Golden Demon Commended finishes in both 2024 and 2025, alongside a Dragon Fall Gold in 2025, confirm that her instruction is grounded in competitive-level painting skill rather than surface-level tutorial content.
Lylamev reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a crafts creator they map naturally to brands targeting that space. Demonstrated partners include Squarespace and Baron of Dice. Engagement on YouTube runs around 7.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows crafts content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in crafts and related categories, Lylamev offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lylamev's tier (Mid, 158K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Lyla Mev, which she uses openly in her YouTube channel bio and across her social media. She is also widely known by her self-given title "the mini witch" in the miniature painting community.
Lylamev adopted the mini witch persona as part of her creative brand identity on YouTube, where she focuses on miniature painting tutorials and Warhammer models. The nickname sets her apart in the tabletop hobby space and appears consistently across her channel and profiles.
Yes — she earned Golden Demon Commended recognition in both 2024 and 2025, and took home Dragon Fall Gold in 2025. The Golden Demon is one of the most prestigious miniature painting competitions in the world, organized by Games Workshop, making these notable achievements within the hobby community.
She does accept commissions, but her Instagram bio explicitly describes her status as highly selective. That means she limits which projects she takes on, so reaching out is not a guarantee of availability.
Yes — she has published a beginner-friendly NMM sword tutorial on YouTube. Non-Metallic Metal is a technique where metallic surfaces are replicated using only standard paints to simulate light and reflection, and it is considered one of the more technically demanding skills in miniature painting.
Her known sponsors include Squarespace and Baron of Dice, with Baron of Dice being a specialty brand offering dice and hobby accessories popular in the tabletop gaming community. The Baron of Dice partnership is a natural fit given her miniature painting and Warhammer-focused audience.
Lylamev's cat is named Cardamom. She shared updates with her audience when Cardamom fell ill, giving followers a personal look at her life alongside her hobby content.
Beginner accessibility is the explicit focus of her YouTube channel — her bio describes creating beginner guides and easy-to-follow tutorials on techniques like layering and glazing. If you are just starting out with miniature painting, her content is designed specifically with that audience in mind.
Yes, painting Warhammer models is a core part of her YouTube content alongside broader miniature painting technique guides. Her tutorials on skills like NMM and layering apply to any hobby miniature, but Warhammer figures appear regularly throughout her uploads.
Her content hashtags include Elegoo, a brand widely used in the tabletop hobby for resin 3D printing of custom miniatures. This signals that her painting guides extend beyond traditional Games Workshop kits and are relevant for hobbyists working with 3D-printed models as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lylamev · YouTube
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