Japan
Makito Inui, known online as @lv_iw, is a Tokyo-based lifestyle and fashion creator managed by the Japanese talent agency SOFT DRINK, whose offices sit in the Harajuku district of Shibuya.
Total Followers +0.0%
537K
Across Instagram, YouTube
Primary Platform
397K followers · 74% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6K–$14K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +1K +0.3% | -994 -0.7% | +0 +0.0% | +77 |
| Last 90 days | +3K +0.7% | -994 -0.7% | +0 +0.0% | +2K |
| Last 365 days | +3K +0.7% | -994 -0.7% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Makito Inui, known online as @lv_iw, is a Tokyo-based lifestyle and fashion creator managed by the Japanese talent agency SOFT DRINK, whose offices sit in the Harajuku district of Shibuya. His content orbits a tightly curated aspirational male aesthetic — tailored fashion, interior design, and a conspicuous love of Porsche, most notably his 991.2 Carrera in manual configuration, which features prominently enough to anchor his entire brand identity. Room tours, grooming routines, and travel imagery round out his feed, while occasional men's makeup content signals a broader interest in breaking down traditional style boundaries for his demographic. Though he built an early YouTube presence that crossed the 100,000-subscriber threshold, that channel has been effectively dormant for over a year, leaving Instagram as his primary and most commercially active platform.
Despite being Japan-based, Inui's audience skews heavily toward English-speaking markets, with the United States representing his single largest audience bloc — a pattern likely driven by the universal visual language of automotive and luxury lifestyle content that travels well without translation. His following is predominantly male and concentrated in the 25–34 age band, a demographic that aligns neatly with premium automotive, menswear, and grooming advertisers. Brand work with Hyundai's upscale Korean lifestyle retail concept reflects the kind of design-forward, culturally hybrid positioning he occupies. His engagement rate runs well above category median for a mid-tier creator, suggesting an audience that is genuinely responsive rather than passively accumulated. As male lifestyle content continues to grow globally, Inui's cross-border reach and aspirational automotive-fashion niche make him a plausible fit for international men's fashion houses, premium watchmakers, or luxury car adjacent campaigns targeting younger affluent consumers.
Lv_Iw reaches an audience concentrated in Japan primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in fashion and related categories, Lv_Iw offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lv_Iw's tier (Mid, 537K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
lv_iw's real name is Makito Inui (狗井まきと). He uses the handle @lv_iw on Instagram but posts under his full Japanese name on YouTube and in professional communications, including his public booking email makitoinuiwork@gmail.com.
lv_iw owns a Porsche 991.2 Carrera with a manual transmission, which he lists directly in his Instagram bio and features throughout his lifestyle content. The car is central enough to his identity that he relocated to a garage house specifically designed to accommodate it.
Yes — lv_iw posted a room tour announcing he had moved into a garage house, a residence with a built-in garage that lets his Porsche 991.2 Carrera live alongside him at home. The move became a defining content moment, blending his car passion with his minimalist interior aesthetic.
lv_iw is represented by a Japanese talent agency called SOFT DRINK, whose roster and contact details are listed at soft-drink.jp. Brand partnerships and professional inquiries are handled through both the agency and his personal work email.
Yes, men's beauty is part of lv_iw's content mix — he uses the hashtag #メンズメイク (men's makeup) and his YouTube bio explicitly names fashion and beauty among his main interests. This puts him among a small but growing group of Japanese male lifestyle creators who openly engage the men's beauty niche.
lv_iw has appeared at Hyundai's premium experience spaces in Tokyo, tagging content with #thehyundaiomotesando and #thehyundaiomokado — both tied to Hyundai's flagship retail presence in the Omotesando and Mokdong areas. The posts suggest a paid or gifted brand collaboration rather than just organic attendance.
lv_iw has collaborated with LLC.Global for chauffeur car content, framing the partnership around the luxury travel lifestyle angle that runs through his feed. The post caption described it as "the vibe every man needs," which fits his broader aesthetic of aspirational, understated masculine style.
lv_iw is based in Jingumae, Shibuya — the neighborhood that spans Harajuku and Omotesando, Tokyo's epicenter for street fashion and luxury retail. His agency SOFT DRINK lists the same area as its address, which aligns with the high-fashion and car-culture world his content inhabits.
Despite being based in Tokyo, a large portion of lv_iw's audience comes from the United States. His content — centered on a Porsche, minimalist room aesthetics, and aspirational fashion — communicates visually without needing language, giving it broad international appeal that skews heavily toward English-speaking markets.
As of mid-2026, lv_iw's YouTube channel has been dormant for roughly a year, with no new uploads in that period. His active platform is Instagram, where his engagement runs well above the category median for creators in his tier, suggesting his audience has consolidated there.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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