Luxe is a Chile-based digital presence that operates across two distinct content lanes, making it one of the more unusual profiles in its follower tier.
Total Followers +0.0%
245K
Across YouTube, Instagram
Primary Platform
TikTok
41K followers · 17% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.1K–$10K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +98 +0.2% | +0 +0.0% | +0 +0.0% | +98 |
| Last 90 days | +193 +0.5% | +0 +0.0% | +0 +0.0% | +193 |
| Last 365 days | +193 +0.5% | +0 +0.0% | +0 +0.0% | +193 |
Daily follower snapshots from CreatorDB's longitudinal index.
Luxe is a Chile-based digital presence that operates across two distinct content lanes, making it one of the more unusual profiles in its follower tier. On YouTube, the account reads as a personal creator's home — Spanish-language anime opening covers (including a well-known Boku no Hero Academia rendition) alongside gaming commentary and fan content, with a bio that simply reads "Me gusta cantar" ("I like to sing"). On Instagram, the identity shifts entirely toward professional beauty: a product-first channel promoting lash lift kits, lash serums, brow tutorials, and color-changing foundations under what appears to be the Luxe Cosmetics umbrella, with content framing around at-home salon routines and clean, vegan beauty credentials.
The audience composition tells an interesting story: a substantial majority of followers are based in Japan, which almost certainly traces back to the anime cover content rather than the beauty vertical — a cross-niche spillover that gives the overall profile an atypically international footprint for a Chilean account. Instagram engagement is modest relative to follower size, while YouTube activity has been dormant for roughly a year, suggesting the brand-building energy has consolidated around beauty content and TikTok. The rate card positions the Instagram channel toward beauty and personal care sponsors — a natural fit given the lash and hair care focus — but the latent anime-fanbase crossover could present an interesting angle for J-beauty or K-beauty brands looking for reach into East Asian markets.
Luxe reaches an audience concentrated in CHL primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 7.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Luxe's tier (Mid, 245K combined followers, CHL). Pulled from CreatorDB's category benchmarks.
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Yes — Luxe's YouTube channel is built around Spanish-language anime cover songs, with the tagline 'Me gusta cantar, gracias por escuchar' (I like to sing, thanks for listening). A confirmed example is their cover of ODD FUTURE, the fourth opening of Boku no Hero Academia Season 3, performed entirely in Spanish.
Luxe accepts mixing commissions through their dedicated page at luxemix.carrd.co, where you can browse pricing and listen to sample work before booking. The service is listed directly in their YouTube channel bio, making it a straightforward way for fans and independent artists to hire Luxe for audio production work.
The Luxe Lash Lift and Tint Set is an at-home kit designed to lift and tint your natural lashes, replicating a salon treatment without the salon visit. It's one of the brand's flagship products, promoted under hashtags like #luxelashliftset and #naturallashes, and positioned around the idea of easy everyday elegance.
The phrase 'salons in a box' is Luxe Cosmetics' core brand concept — packaging professional salon-grade treatments like lash lifts, lash serums, and brow care into products people can use at home. It opens their Instagram bio and defines the whole value proposition of the product line.
Luxe Cosmetics markets itself as both vegan and cruelty-free, consistently using the hashtags #veganbeauty and #crueltyfreebeauty across its promotional content. This ethical positioning is a central part of the brand identity alongside its at-home salon-grade product claims.
The majority of Luxe's audience is located in Japan, which is striking for a Chilean Spanish-language creator. The most likely driver is their anime-focused YouTube content — covering shows like Boku no Hero Academia and touching on niches like Arknights and Hajime no Ippo — which draws anime fans across language barriers.
Confirmed titles in Luxe's content include Boku no Hero Academia, Arknights, and Hajime no Ippo, based on their video uploads and top hashtags. Their YouTube channel focuses on anime openings and fan-content, with Spanish covers as the signature format connecting their Chilean identity to global anime fandom.
As of mid-2026, Luxe's YouTube channel has been quiet for roughly a year, with uploads paused since around mid-2025. Their earlier anime cover catalog remains available on the channel, and their more active content presence has shifted to TikTok.
Beyond the lash lift and tint set, Luxe Cosmetics' line includes a lash serum, a color-changing foundation, a mascara, an under-eyebag stick, and a cleanser. The brand's Instagram bio claims top rankings across all of these categories, positioning the full range as a comprehensive at-home beauty system.
Luxe is based in Chile and creates content in Spanish. Despite that South American base, the largest share of their online audience is located in Japan, reflecting how far their anime cover music content has traveled beyond Spanish-speaking markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@luxe · TikTok
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