Brazil
Iran Ferreira — widely known by his handle Luvadepedreiro and his signature catchphrase 'RECEBA' — is a Brazilian football content creator from the interior of Bahia who rose from near-obscurity to become one of the most recognizable faces in Brazilian digital culture.
Total Followers -0.1%
47.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.2M followers · 5% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $208K–$457K / IG post
Exame reported that Iran Ferreira enters 2026 in a new career phase, being repositioned as a global media channel beyond football, with new management aiming to scale brand deals and expand content themes.
Luva de Pedreiro was admitted to the cardiac ICU at Hospital Nossa Senhora das Neves in João Pessoa. The hospital confirmed he was stable with only a mild reduction in heart rate, and his partner said he was expected to be discharged shortly.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -20783 -0.1% | +0 +0.0% | -20783 |
| Last 30 days | +0 +0.0% | +46K +0.2% | -94380 -0.4% | -48657 |
| Last 90 days | +20K +0.9% | +187K +0.9% | -198440 -0.8% | +9K |
| Last 365 days | +20K +0.9% | +187K +0.9% | -198440 -0.8% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
Iran Ferreira — widely known by his handle Luvadepedreiro and his signature catchphrase 'RECEBA' — is a Brazilian football content creator from the interior of Bahia who rose from near-obscurity to become one of the most recognizable faces in Brazilian digital culture. His breakout came through short-form football freestyle videos in which he performed tricks with a ball on dusty pitches in rural Bahia, punctuating each skill with an enthusiastic 'RECEBA' (roughly, 'receive it!'). The phrase became a national meme, and his authenticity — rooted in a working-class background signaled by his handle, which translates to 'bricklayer's glove' — resonated deeply with Brazilian youth. That cultural moment translated into tens of millions of followers across TikTok and Instagram, with engagement rates that substantially outpace creator-category norms.
His content has since expanded well beyond backyard tricks to cover match reactions, World Cup commentary, travel, and high-profile collaborations with international footballers and creators — including crossover content with IShowSpeed. His audience skews heavily male and is concentrated in the 18–34 bracket, almost entirely Brazilian, making him a highly efficient vehicle for brands targeting the domestic Brazilian market at scale. The football and entertainment overlap in his content, combined with demonstrated appetite for travel and global football culture, positions him well for partnerships in sportswear, gaming, and consumer lifestyle categories. As Brazilian digital culture continues gaining international visibility, his crossover potential with Portuguese-speaking markets and global football fanbases remains a meaningful upside.
Luvadepedreiro reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in sport and related categories, Luvadepedreiro offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Luvadepedreiro's tier (Mega, 47.2M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Luvadepedreiro's real name is Iran Ferreira. He is widely known online by his handle Luvadepedreiro and his signature catchphrase "RECEBA," which he uses across YouTube, TikTok, and Instagram.
Luvadepedreiro translates from Portuguese as "bricklayer's glove" in English. The name is rooted in his humble origins in Bahia, Brazil, and became a symbol of his come-up story before he grew into one of the country's biggest digital creators.
"RECEBA" is Portuguese for "receive" or loosely "take that," and it is Iran Ferreira's defining catchphrase. He shouts it after pulling off a skill move, celebrating a goal, or reacting to a football moment, and it has become one of the most recognized expressions in Brazilian internet culture.
Yes, Luvadepedreiro and iShowSpeed have appeared together on camera and are documented doing the "SIUUU" — Cristiano Ronaldo's iconic celebration — together. The crossover brought two of the world's biggest football-obsessed creators into the same frame and went viral across both their audiences.
Luvadepedreiro and Cristiano Ronaldo have crossed paths in a moment that became one of the most talked-about meetups in football content. The connection runs deep through Iran Ferreira's content, which regularly references Ronaldo, his "SIUUU" celebration, and the Real Madrid world.
Luvadepedreiro is from Bahia, in northeastern Brazil, a detail he references often in his content and hashtags. His rise from Bahia to a following of over 47 million people worldwide is central to why Brazilian fans feel such a strong connection to him.
Garnacho ranks among Luvadepedreiro's most-used hashtags, which strongly signals he has produced content featuring or connected to the Argentine winger. Meeting and featuring top professional footballers is a core part of Luvadepedreiro's entertainment format.
Yes, FIFA World Cup coverage is a major content pillar for Luvadepedreiro, with posts tracking knockout stages and player storylines throughout the tournament. He blends match reactions, player highlights, and personal commentary in a style that lands especially hard with his overwhelmingly Brazilian fanbase.
Iran Ferreira makes football and entertainment content — think player meetups, freestyle skill moments, World Cup reactions, and travel vlogs to cities like Paris and Rome. His high-energy delivery and the "RECEBA" catchphrase tie it all together into a format that has made him the dominant voice in Brazilian football content creation.
Luvadepedreiro has built a combined audience of over 47 million followers across TikTok, Instagram, and YouTube, placing him firmly in the Mega creator tier. His engagement runs well above the category average, which is rare at that scale and signals genuine, loyal fans rather than passive followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@luvadepedreiro · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.