Lunaistabby is a creator with a presence on YouTube (215,000 followers), Instagram (973,323 followers), TikTok (1,500,000 followers).
Total Followers +0.4%
2.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
215K followers · 8% of audience
Engagement
6.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$34K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.9% | +8K +0.8% | +0 +0.0% | +10K |
| Last 30 days | +8K +3.9% | +3K +0.3% | +0 +0.0% | +11K |
| Last 90 days | +26K +12.0% | +4K +0.4% | +0 +0.0% | +30K |
| Last 365 days | +26K +12.0% | +4K +0.4% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Insta360 Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Filmora Wondershare Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| MOVA Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Petlibro Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Hohem Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
| Hollyland Tech / Audio-Video Equipment | Sponsored content | TikTok | Long-term | — |
| Creality Tech / 3D Printing | Sponsored content | TikTok | Long-term | — |
Lunaistabby is a creator with a presence on YouTube (215,000 followers), Instagram (973,323 followers), TikTok (1,500,000 followers). Their content sits in the pets & animals space. Their YouTube bio reads: "Luna 🎂8/8/2016 Mickey 🎂8/8/2024 TikTok followers: 1.4M Collab email: lunalyudaily@gmail.com US🇺🇸&AU🇦🇺 Collab welcome". The full audience and engagement breakdown is below.
Lunaistabby sits firmly in the pet content vertical, building a cross-platform audience around two cats through short-form compilations and slice-of-life clips that consistently outperform category engagement benchmarks by a substantial margin. The audience is globally distributed — with meaningful concentrations across North America, Southeast Asia, South Asia, and the UK — making the account particularly attractive to brands seeking cross-market activation, especially those with DTC or e-commerce pet-product lines that ship internationally. Content cadence is disciplined, with uploads every two to three days across all three platforms, offering reliable inventory for structured media-buying schedules. Sponsor history confirms strong commercial alignment with pet tech — most notably Petlibro for its smart litter box line — alongside creator-hardware brands such as Hohem and Insta360, and software tools like Filmora Wondershare, indicating that both pet care and consumer technology sponsors have already validated the channel's conversion potential. The engagement quality, particularly on TikTok where rates sit well above typical macro-tier norms, suggests an active rather than passive audience — a meaningful differentiator for performance-oriented sponsors who prioritize comment volume and save rates over raw reach alone.
Benchmark estimates for a creator at Lunaistabby's tier (Macro, 2.7M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The name Lunaistabby comes from the channel's star, Luna, who is a tabby cat — so the account name literally means 'Luna is a tabby.' Tabby refers to the distinctive striped or blotched coat pattern that is one of the most recognizable in domestic cats, and it doubles as a playful, memorable brand name.
Yes — both cats share August 8th as their birthday, just eight years apart. Luna was born on August 8, 2016, and Mickey arrived on August 8, 2024, a coincidence that fans often find charming and that the channel highlights in its bios across every platform.
Luna was born on August 8, 2016, making her around 10 years old as of 2026. She is the original and longest-running star of the channel, with the younger Mickey joining the content lineup after arriving in 2024.
Mickey is Lunaistabby's second cat, born on August 8, 2024. Mickey began appearing alongside the long-established Luna, adding a new dynamic to the channel's cat videos and giving viewers a kitten-to-cat journey to follow.
Lunaistabby's captions regularly use 'Car' in place of 'Cat' — for example, 'Car has no thought' and 'Car was bullied' — while still tagging posts with #catsoftiktok, making it clear the subject is always the cats. This appears to be a deliberate quirky style choice that has become part of the account's recognizable and playful voice.
Lunaistabby is connected to both the United States and Australia, a fact the channel flags in every platform bio with both country flags. The channel's largest audience segment is based in the United States, though its reach is genuinely global.
Yes — Petlibro is one of Lunaistabby's confirmed sponsors, with dedicated sponsored content on YouTube featuring the Petlibro Luma smart litter box. The partnership is a natural fit given the channel's cat-focused niche, and Petlibro products appear prominently in the account's top hashtags as well.
MOVA is a brand known for its self-rotating decorative globes, and Lunaistabby featured sponsored content for them on YouTube in late 2025. It represents one of the broader lifestyle and home-décor brand partnerships the channel has taken on alongside its core pet-product sponsors.
Lunaistabby's confirmed sponsors include Petlibro, MOVA, Insta360, Filmora Wondershare, and Hohem — all featured in YouTube sponsored content. Pet tech brands like Petlibro align tightly with the cat-content niche, while camera stabilizer and video editing tool brands like Hohem and Filmora reflect the production work behind running the channel.
Yes — Lunaistabby is active on TikTok under the same branding, where the account has grown to well over a million followers and consistently posts cat content including everyday moments and short compilations. The channel also maintains a large Instagram presence, making it a genuinely multi-platform operation beyond its YouTube home base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lunaistabby · YouTube
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