Lumpa23 is the brand identity of Italian astrologer Irene — known by her audience simply as Lumpa — who produces Italian-language horoscope and astrology content across YouTube and Instagram.
Total Followers +0.5%
91K
Across YouTube, Instagram
Primary Platform
YouTube
20K followers · 22% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.5K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +202 +1.0% | +0 +0.0% | +0 +0.0% | +202 |
| Last 30 days | +304 +1.6% | +177 +0.3% | +0 +0.0% | +481 |
| Last 90 days | +835 +4.3% | +2K +2.2% | +0 +0.0% | +2K |
| Last 365 days | +835 +4.3% | +2K +2.2% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Lumpa23 is the brand identity of Italian astrologer Irene — known by her audience simply as Lumpa — who produces Italian-language horoscope and astrology content across YouTube and Instagram. Her output centers on weekly and seasonal horoscope breakdowns, sign-specific forecasts, and annual outlooks, delivered with a self-deprecating, approachable tone that her own bio signals with a joke about being slow to answer DMs. Content cadence is consistent, with uploads appearing across both platforms on a near-weekly rhythm. A documented association with Harper's Bazaar Italia suggests she has earned editorial recognition within Italy's mainstream lifestyle media landscape, lending the channel a degree of credibility beyond purely grassroots digital reach.
Despite producing content in Italian, her audience skews notably international, with substantial shares from the United States, United Kingdom, Brazil, and Mexico — pointing to Italian diaspora communities and a broader astrology-curious audience crossing language barriers. Her following is heavily female and concentrated in the 18–34 bracket, a demographic well-suited to wellness, lifestyle, and travel brands. A Wizz Air partnership illustrates a willingness to accept travel-adjacent sponsorships somewhat outside the expected wellness or beauty category. With YouTube posting stronger recent growth momentum than Instagram, Lumpa23 appears to be consolidating her long-form presence — positioning her as a focused, above-median-engagement option for brands targeting Italian-speaking or astrology-interested millennial and Gen Z women across multiple markets.
Lumpa23 reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an astrology creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows astrology content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in astrology and related categories, Lumpa23 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lumpa23's tier (Micro, 91K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Based on her Instagram handle @irenelumparossi1584, her real name appears to be Irene Lumpa Rossi. She built a distinct creator brand around the name Lumpa23, and even registered her own email domain at lumpa.it, cementing Lumpa as her professional identity.
Her bio reads "Astrologa, pessima risponditrice di DM, ma per tutto c'è la mail lumpa@lumpa.it" — roughly, "Astrologer, terrible at replying to DMs, but for everything there's the email." It's a tongue-in-cheek way of setting expectations while pointing brands and collaborators to a proper business contact.
Lumpa23 has used the hashtag #bazaaritalia in her content, signaling a collaboration with or editorial feature in Harper's Bazaar Italia. For an Italian astrology creator in the Micro tier, that kind of luxury-editorial connection is a notable credibility marker.
Lumpa23 has partnered with Wizz Air, the European low-cost airline, for sponsored content, which she flags with the #adv hashtag. She also has an editorial tie to Harper's Bazaar Italia, suggesting she attracts both travel and lifestyle brands alongside her core astrology audience.
Yes — Lumpa23 has published content tagged #oroscopo2026, meaning she produces annual astrological forecasts in addition to her weekly and monthly horoscope series. Annual predictions tend to be among her highest-visibility content drops each year.
Yes, Lumpa23 covers individual signs as a core part of her format — Capricorn, Cancer, and Aries are among the signs that appear most prominently in her hashtag strategy. Her weekly horoscope series (#oroscoposettimanale) likely works through all twelve signs on a rotating basis.
Yes, Lumpa23 creates her horoscope content in Italian — her bio, hashtags like #oroscopo and #astrologia, and her overall framing are all Italian-language. What makes her numbers interesting is that a significant portion of her audience comes from non-Italian-speaking countries, reflecting how broadly astrology content travels across language barriers.
Lumpa23 explicitly says in her Instagram bio that she is a self-described terrible DM responder, and she directs all serious inquiries to lumpa@lumpa.it. She maintains her own branded domain at lumpa.it, which suggests she operates her creator business with a degree of professional infrastructure.
Lumpa23's audience is strongly female — over 80% — and the largest age group falls in the 25–34 bracket, with a significant slice in the 18–24 range as well. Despite posting in Italian, her viewers come from across the globe, with notable audiences in the United States, the United Kingdom, Brazil, and Mexico.
Lumpa23 is active on both YouTube and Instagram, with YouTube serving as her primary platform where she posts longer astrological content. Instagram functions as her community-facing channel, where she shares monthly and seasonal horoscope updates and occasional brand partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lumpa23 · YouTube
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