United States
Luke Barousse is a US-based data analyst and educator who built his YouTube channel on a straightforward premise: making professional-grade data skills accessible for free.
Total Followers +1.0%
693K
Across YouTube, Instagram
Primary Platform
YouTube
674K followers · 97% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $485–$1.4K / IG post
The bootcamp covers the four most in-demand data analyst skills — SQL, Excel, Python, and Power BI — and is aimed at complete beginners with no degree or prior experience.
The course targets three audiences — complete beginners, data analysts leveling up, and software engineers moving into data — and has learners ship three real pipelines to GitHub as portfolio proof.
The email-based mini-course walks beginners through what data analysts do, which skills to prioritize, and job-search strategies — a complement to his long-form YouTube content.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +7K +1.1% | -6 -0.0% | +0 +0.0% | +7K |
| Last 90 days | +24K +3.5% | -6 -0.0% | +0 +0.0% | +24K |
| Last 365 days | +24K +3.5% | -6 -0.0% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Coursera Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
| Notion Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
Luke Barousse is a US-based data analyst and educator who built his YouTube channel on a straightforward premise: making professional-grade data skills accessible for free. Operating under the "Data Nerds" community identity, he produces long-form tutorial content covering the core analyst stack — SQL, Python, Excel, and Power BI — packaged as multi-hour bootcamp-style courses that rival paid programs in scope. This format positioned him as a go-to resource for career-changers and students entering the data field without significant upfront investment, with individual courses running well past thirty hours of structured instruction.
His audience skews heavily male and spans a broad age range, with meaningful reach into India, the UK, and Indonesia — regions with large pools of aspiring tech professionals actively seeking affordable upskilling. An engagement rate well above the category median signals a genuinely invested community rather than passive viewership. Sponsor relationships with Coursera and Notion are well-matched: both serve professional learners and productivity-minded users, reinforcing his positioning at the intersection of career development and technical education. With demand for data skills continuing to rise and his free-course model generating durable search-driven discovery, Barousse is well placed to extend that audience into paid offerings — including his ChatGPT for Data Analytics course — and build toward a broader self-branded education platform.
Lukebarousse reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Coursera and Notion. Engagement on YouTube runs around 5.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Lukebarousse offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lukebarousse's tier (Mid, 693K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Luke Barousse publishes his full Data Analyst Bootcamp on YouTube at no cost — the course runs over 35 hours and covers SQL, Excel, Power BI, and Python. It's one of the main reasons his channel draws a large audience of career-changers who want structured training without paying for a traditional program.
Luke Barousse describes himself as a working data analyst who started making tutorials to share professional knowledge — his channel grew from that technical background rather than from entertainment or media. That real-world experience is a big part of why his content resonates with people actively trying to land analyst roles.
His bootcamps cover the core data analytics stack: SQL, Python, Excel, and Power BI, with more recent content layering in ChatGPT and AI tools for data workflows. Most of his courses are structured as project-based learning so viewers build something tangible alongside the tutorials.
Yes — his ChatGPT for Data Analytics course is a paid offering he promotes through his Instagram bio and social channels. It focuses on using AI tools within a data analytics workflow, which is a newer topic compared to his free SQL and Python bootcamps.
The Data Analyst Bootcamp is a 35-plus-hour course built around SQL, Excel, Power BI, and Python for people targeting analyst roles. The Data Engineer Bootcamp is a 27-plus-hour course that goes deeper into cloud infrastructure, Bash scripting, Git, and AI tooling — aimed at a more technical engineering career track.
A handful of his YouTube Shorts include #taylorswift and #nickiminaj alongside #datanerd and #sql — a tactic some creators use to catch algorithmic spillover from trending celebrity searches. It stands out as a discoverability experiment against an otherwise deeply technical content catalog.
Yes, Coursera sponsored content on his YouTube channel in late 2024, which aligns well with his audience of people actively upskilling in data science and analytics. It's one of the few brand partnerships he's taken on, keeping his sponsorships directly relevant to what his viewers are trying to learn.
Notion sponsored content on his YouTube channel in late 2024, suggesting he has at minimum featured the tool in a video — likely around organizing a data learning roadmap or project management workflow. Given his tutorial style, it probably appeared as a practical walkthrough rather than a straight ad read.
His bootcamps are framed explicitly for beginners — titles like 'How I Would Learn to Be a Data Analyst' and 'Full Course for Beginners' signal he designs for people starting from scratch. His audience skews heavily toward the 18–44 age range, many of whom appear to be career-changers or students adding marketable technical skills.
His YouTube channel has grown to approaching 700,000 subscribers, placing him in the mid-tier creator range, and his engagement rate runs well above the category average for education and tech channels. Instagram is essentially dormant for him — his last post there was roughly two years ago, making YouTube his clear home base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lukebarousse · YouTube
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