United Kingdom
Luis Díaz is a Colombian professional footballer playing as a winger for Liverpool FC in the English Premier League.
Total Followers -0.5%
8.6M
Across Instagram
Primary Platform
YouTube
8.6M followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $103K–$240K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 8,558,655 | -40K | 4.1% | 0.9 | 11 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -12838 -0.1% | +0 +0.0% | +0 +0.0% | -12838 |
| Last 30 days | -40226 -0.5% | +0 +0.0% | +0 +0.0% | -40226 |
| Last 90 days | -29955 -0.4% | +0 +0.0% | +0 +0.0% | -29955 |
| Last 365 days | -29955 -0.4% | +0 +0.0% | +0 +0.0% | -29955 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Adidas Sportswear / Football boots | Brand ambassador | Long-term | — | |
| OPPO Colombia Consumer electronics | Sponsored content | Long-term | — | |
| Grupo Aval Financial services | Sponsored content | Long-term | — |
Luis Díaz is a Colombian professional footballer playing as a winger for Liverpool FC in the English Premier League. Born in Barrancas, La Guajira, he built his reputation at FC Porto before Liverpool signed him in January 2022, where his explosive pace and direct dribbling quickly established him as one of the squad's most dynamic attackers. His Instagram bio — a Colombian flag and a prayer-hands emoji, nothing more — reflects a personality that lets on-pitch performances do the talking, while the account itself functions as a cultural bridge between Premier League football and a vast, deeply engaged Latin American fanbase.
His sponsor roster reveals a clear cross-market commercial story. Adidas anchors his football credentials globally, while OPPO and Grupo Aval's Experiencias campaign signal strong pull in Colombia and the broader Spanish-speaking world. Despite being UK-based, his audience extends well beyond Britain — Mexico, Argentina, and Spain feature prominently — and his engagement rate runs well above the category median, indicating genuine fan investment rather than passive following. With Liverpool consistently competing at the highest level of European football, Díaz is well positioned to attract global brands seeking simultaneous reach across Premier League audiences and the highly active Latin American football market.
Luisdiaz19_ reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sportswear / Football boots, Consumer electronics, Financial services, a clear signal of fit for brands in those categories. Demonstrated partners include Adidas and OPPO Colombia. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sportswear / Football boots and related categories, Luisdiaz19_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Luisdiaz19_'s tier (Mega, 8.6M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes. In October 2023, Luis Díaz's father, Mane Díaz, was abducted by ELN guerrillas in the La Guajira region of Colombia. He was released after several days following intense national and international pressure, with Liverpool FC and the wider football world publicly rallying behind Díaz during the ordeal.
Yes. In a Premier League match against Tottenham in September 2023, a goal scored by Luis Díaz was incorrectly disallowed for offside by VAR. England's refereeing body PGMOL admitted the error afterwards, calling it an unprecedented mistake — the goal should have stood and Liverpool lost the match.
Luis Díaz plays for Liverpool FC in the English Premier League, where he operates as a left winger known for his pace and direct dribbling. He joined the club from Portuguese side FC Porto in January 2022 and quickly became a fan favourite at Anfield.
Luis Díaz was born and raised in Barrancas, a small municipality in the La Guajira department in northern Colombia. His Wayuu indigenous roots and his close family ties have been widely documented, particularly in the aftermath of his father's kidnapping in 2023.
Yes, Luis Díaz has an official partnership with Adidas Football, which he promotes regularly across his social media using the hashtag #adidasfootball. The deal positions him as one of the brand's featured global football ambassadors, covering boots and wider Adidas gear.
Luis Díaz partners with OPPO in Colombia, specifically promoting the OPPO Reno 16 range under the hashtags #opporeno16 and #oppocolombia. The deal targets his large Latin American fanbase, where his cultural influence extends well beyond football.
Yes, Colombia had an outstanding Copa América 2024 run, reaching the final with Luis Díaz as one of their most dangerous attacking players throughout the tournament. They ultimately fell to Argentina in the final, but Díaz's performances significantly raised his profile on the global stage.
Liverpool signed Luis Díaz from FC Porto in January 2022 for an initial fee of around £37.5 million, with add-ons that could push the total to approximately £49.5 million. The deal was widely regarded as excellent value given the impact he went on to have at the club.
The number 96 carries deep meaning at Liverpool FC, representing the 96 supporters who died in the Hillsborough disaster of 1989. By using the hashtag #96, Díaz is honouring a memorial tradition that runs through Liverpool's identity and is observed by players and fans alike.
Experiencias Aval is a rewards and lifestyle experiences programme linked to Grupo Aval, one of Colombia's largest financial conglomerates. Luis Díaz has partnered with the brand to reach his Colombian fanbase, appearing in branded content under the hashtag #experienciasaval.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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