Germany
Luisa Neubauer is one of Germany's most prominent climate justice activists and a central figure in the Fridays for Future movement, which she helped build…
Total Followers +1.1%
826K
Across Instagram
Primary Platform
826K followers · 100% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$29K / IG post
Neubauer's latest book (Rowohlt Verlag, 2025) analyses the power struggles behind the climate crisis and reached the German non-fiction bestseller list in March 2025, drawing wide press coverage.
In a widely cited interview, she cautioned that rising disasters have not shifted political will, and that conspiracy theories are increasingly filling the vacuum after climate-linked catastrophes.
The award recognised her climate activism and writing; she participated in a public conversation on grassroots climate movements alongside Brandeis University professor Sabine von Mering.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 826,003 | +9K | 5.9% | 2.3 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +7K +0.8% | +0 +0.0% | +0 +0.0% | +7K |
| Last 30 days | +9K +1.1% | +0 +0.0% | +0 +0.0% | +9K |
| Last 90 days | +64K +7.7% | +0 +0.0% | +0 +0.0% | +64K |
| Last 365 days | +64K +7.7% | +0 +0.0% | +0 +0.0% | +64K |
Daily follower snapshots from CreatorDB's longitudinal index.
Luisa Neubauer is one of Germany's most prominent climate justice activists and a central figure in the Fridays for Future movement, which she helped build into a mass mobilization force in the German-speaking world from 2019 onward. A trained geographer — she studied in Edinburgh and Göttingen — she brings an academic grounding to her public work that distinguishes her from purely movement-based communicators. Her Instagram presence functions less as a lifestyle channel and more as a real-time political dispatch: she documents UN climate conferences in Bonn and beyond, organizes mass demonstrations against fossil fuel backsliding, and addresses domestic policy debates like Germany's Heizungsgesetz (heating law) with direct, campaign-style commentary. A five-time bestselling author in Germany, she has also extended her influence into long-form writing, podcasting, and public speaking, positioning herself across multiple formats rather than anchoring solely to social media.
Her audience is overwhelmingly German — reflecting the domestic focus of much of her policy commentary — and skews toward young adults in their mid-twenties to mid-thirties, a demographic actively engaged with questions of energy transition, housing, and climate risk. The 5.9% engagement rate, roughly four times the category median, signals a community that treats her content as politically meaningful rather than passively consumable, which partly explains why her rate card sits at a premium relative to mid-tier peers. Her hashtag mix — spanning Energiewende, Klimakrise, and international COP tagging — also draws occasional cross-border attention, as visible in a post addressed from Bonn in Spanish. Brand partnerships in this space tend to skew toward mission-aligned organizations, publishers, and sustainability-forward consumer labels rather than mainstream FMCG. As German climate policy remains contested heading into the late 2020s, Neubauer's combination of institutional credibility, authorial voice, and mobilization reach positions her as a durable bridge between activist networks and mainstream public debate.
Luisa Neubauer reaches an audience concentrated in Germany primarily through Instagram, and is best activated via Instagram Reels and Stories. As an activism creator they map naturally to brands targeting that space. Engagement on Instagram runs around 5.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Luisa Neubauer's tier (Mid, 826K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
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"Born 364 ppm" refers to the atmospheric concentration of CO₂ — measured in parts per million — at the time of Luisa Neubauer's birth in 1996. It's a deliberate, data-driven way of marking the climate baseline her generation inherited, and it signals her identity as a scientist-activist before she's said anything else.
Luisa Neubauer is widely recognized as the leading figure of the Fridays for Future movement in Germany, often described as the country's equivalent of Greta Thunberg. She has organized major national climate strikes, represented the movement at international forums, and remained its most prominent public voice.
Luisa Neubauer describes herself as a "5x best-selling author" in her Instagram bio, having published five books on climate justice and political activism. Her writing is aimed at making the systemic causes of the climate crisis legible to a broad German-speaking readership, particularly younger audiences.
Luisa Neubauer has publicly supported Germany's building energy law (Gebäudeenergiegesetz), often called the Heizungsgesetz, pushing back against politicians who blocked or watered it down. She uses the controversy as a case study in how political resistance slows the Energiewende — Germany's broader energy transition.
Yes, Luisa Neubauer has attended and spoken at UN climate conferences including events held in Bonn, Germany, where the UNFCCC secretariat is based. Her posts from those conferences show her demanding stronger commitments on climate risk and resilience, often posting in multiple languages to amplify the message internationally.
Luisa Neubauer studied geography, which she highlights with a graduation cap emoji in her Instagram bio. That academic grounding shapes how she communicates the climate crisis — connecting physical Earth systems to the political and social structures that drive or hinder change.
Luisa Neubauer shared content from a large demonstration in Hamm, Germany, opposing what she described as a "fossil return" — resistance to plans that would bring fossil fuel infrastructure back into play in the region. She framed the rally as part of the broader fight against Germany backsliding on its climate commitments.
Luisa Neubauer has engaged in direct dialogue with church institutions about the role faith communities can play in addressing the climate crisis. She sees religious organizations as having moral authority and community reach that the climate movement can and should work alongside rather than ignore.
Luisa Neubauer was born in 1996 — a fact she encodes in her "born 364 ppm" bio reference — making her around 30 years old as of 2026. She became one of Germany's most prominent public intellectuals on climate while still in her twenties.
Luisa Neubauer has built a following of over 800,000 on Instagram, making her one of the most-followed climate activists in the German-speaking world. Her engagement rate runs well above the platform median for her category, reflecting an audience that actively responds to and shares her political content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@luisaneubauer · Instagram
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