Australia
Lucy Kate Jackson is a Gold Coast-based Australian lifestyle creator whose content spans beauty, sober living, home renovation, and co-hosted entertainment.
Total Followers +0.4%
167K
Across TikTok, Instagram
Primary Platform
TikTok
35K followers · 21% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.6K / IG post
After a three-year hiatus from live events, Lucy Jackson and co-host Nikki Westcott brought their Happy Hour podcast to the stage at Home of the Arts (HOTA) in Surfers Paradise, with VIP ticketing and special guests promised.
Inside Gold Coast spotlighted the duo's latest venture: a partnership with bobby, a healthier soft drink brand, expanding their commercial portfolio beyond their Jagger & Stone fashion label.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +93 +0.1% | +0 +0.0% | +93 |
| Last 30 days | +0 +0.0% | +621 +0.5% | +0 +0.0% | +621 |
| Last 90 days | +0 +0.0% | +2K +1.5% | +0 +0.0% | +2K |
| Last 365 days | +0 +0.0% | +2K +1.5% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Lucy Kate Jackson is a Gold Coast-based Australian lifestyle creator whose content spans beauty, sober living, home renovation, and co-hosted entertainment. Her Instagram presence drives the bulk of her audience engagement — well above category norms — suggesting a community that's genuinely invested in her day-to-day life rather than passive scrollers. She is closely associated with Jagger & Stone, a Gold Coast brow and beauty brand, and her hashtag mix around brow shaping and brow bars points to an active role in that space, either as a founder, ambassador, or practitioner. The #sober and #noalcohol tags that surface consistently in her content suggest she documents an alcohol-free lifestyle, lending her a distinct angle within an Australian lifestyle scene that doesn't often foreground sobriety.
Much of her recent output centres on Happy Hour with Lucy and Nikki, a co-hosted series or podcast she runs with a collaborator named Nikki, with the ironically named show drawing guests and generating genuine conversation-driven engagement. Her audience skews heavily female and falls primarily in the eighteen-to-thirty-four bracket — a demographic that aligns well with beauty, wellness, and lifestyle brand categories. Despite being Australian-based, the plurality of her audience sits in the United States, which broadens her appeal to international beauty and wellness sponsors looking for English-language reach beyond North America. Her combination of a beauty trade background, a sober-lifestyle angle, and a talk-format content series positions her as a solid mid-tier partner for brands in clean beauty, wellness, and women's lifestyle — a niche that continues to attract premium sponsorship investment.
Lucykatejackson28 reaches an audience concentrated in Australia primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in vlog and related categories, Lucykatejackson28 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lucykatejackson28's tier (Mid, 167K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Based on her content, Lucy Kate Jackson openly documents a sober lifestyle, regularly using hashtags like #sober and #noalcohol across her posts. What makes it particularly notable is the contrast with her show being called Happy Hour with Lucy and Nikki — a playful reframe of social connection that doesn't require alcohol.
Happy Hour with Lucy and Nikki is a content series and podcast that Lucy runs alongside her creative partner Nikki, with its own dedicated account at @happyhourwithlucyandnikki. The format leans into candid, friendship-style conversation — the two have described themselves with a 'everyone's favourite co-workers' energy, which gives the show its relaxed tone.
Annie Knight, a well-known Australian content creator, was brought on as the first guest for a new mini series Lucy and Nikki launched. The appearance was notable enough to generate comment-section chatter, suggesting it was a headline booking for the show's debut episode.
Jagger and Stone — referenced as @JAGGERANDSTONE — is a brand that Lucy Kate Jackson is closely affiliated with, appearing in both her TikTok and Instagram bios. It's one of her primary brand associations, with 'JGR & STN' also shorthand she uses in her personal bio.
Brow content is one of the most consistent themes across Lucy Kate Jackson's posts, with hashtags like #brows, #browshaping, and #browsgoldcoast appearing regularly. Whether tied to a professional service or a personal area of expertise, it's a distinct content pillar that sets her apart from general lifestyle creators.
Lucy Kate Jackson is based in the Gold Coast, Australia, which comes through clearly in her hashtag use, including #goldcoast and #browsgoldcoast. Despite being Australian, her audience skews heavily international, with a large portion based in the United States and United Kingdom.
@WHOISJACKSONWEST is listed in Lucy Kate Jackson's Instagram bio alongside her other accounts, indicating it's a separate content project or series she's involved in. The naming format — framed as a question — suggests it may be a documentary or character-led storytelling project, though the full scope is best explored on that account directly.
@BASIC_GIRLS_GUIDE is another project featured in Lucy Kate Jackson's Instagram bio, pointing to a lifestyle-focused content venture she's part of. Given her audience is over 80% female and skews toward the 18–34 range, a guide aimed at relatable everyday topics fits naturally alongside her other projects.
Nikki is Lucy Kate Jackson's long-running content partner and co-host, featured across both the @lucy_and_nikki_ and @happyhourwithlucyandnikki accounts. The two frame their dynamic with a 'favourite co-workers' vibe, which shapes the tone of everything they produce together.
Lucy Kate Jackson is active on both TikTok and Instagram under the handle @lucykatejackson28, though Instagram is her dominant platform with a following well into the six figures. Her Instagram engagement rate runs significantly above the category average, which is unusual for a creator at her follower tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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