Australia
Lucy Kate Jackson is a Gold Coast, Australia-based lifestyle and beauty creator whose Instagram presence substantially outweighs her TikTok footprint in both scale and engagement.
Total Followers +0.3%
167K
Across TikTok, Instagram
Primary Platform
TikTok
35K followers · 21% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.6K–$6.6K / IG post
Lucy and Nikki brought their Happy Hour podcast to a live stage show at Home of the Arts (HOTA) on the Gold Coast, featuring special guests and VIP ticket packages.
The duo announced the Party Girl Tour via their LiSTNR-distributed podcast, opening early-access ticket registration for the December HOTA show.
Under #eggfreezingjourney and #fertility, Lucy posted about beginning her egg-freezing process — a candid pivot that resonated beyond her usual lifestyle content.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +106 +0.1% | +0 +0.0% | +106 |
| Last 30 days | +0 +0.0% | +476 +0.4% | +0 +0.0% | +476 |
| Last 90 days | +0 +0.0% | +2K +1.5% | +0 +0.0% | +2K |
| Last 365 days | +0 +0.0% | +2K +1.5% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Lucy Kate Jackson is a Gold Coast, Australia-based lifestyle and beauty creator whose Instagram presence substantially outweighs her TikTok footprint in both scale and engagement. She is closely tied to Jagger and Stone, a Gold Coast brow and beauty business, and co-hosts the ongoing content series "Happy Hour with Lucy and Nikki." Her output blends brow shaping, hair, and broader beauty with candid personal storytelling — sobriety content threads through her hashtag mix, and family life appears woven into her narrative, giving her feed a grounded, relatable texture that distinguishes her from conventional beauty accounts.
Her audience is heavily female and concentrated in the 18–34 bracket, with a notably large proportion based in the United States and United Kingdom despite her Australian roots — cross-Pacific reach that is uncommon at this follower tier and points to themes that travel well beyond geography. Exceptionally high Instagram engagement reflects a community that participates actively rather than passively scrolling. Partnerships in hair and beauty — including Jadore Hair Supplies — sit coherently alongside her real-world salon credentials, keeping her commercial activity tightly aligned with her identity. Her combination of a business-backed beauty authority, a co-hosted show format, and an openly personal narrative positions her well with lifestyle and wellness brands targeting women in their twenties and thirties.
Lucykatejackson28 reaches an audience concentrated in Australia primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in beauty and related categories, Lucykatejackson28 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lucykatejackson28's tier (Mid, 167K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Based on her content, Lucy Kate Jackson openly documents a sober lifestyle, regularly using hashtags like #sober and #noalcohol across her posts. What makes it particularly notable is the contrast with her show being called Happy Hour with Lucy and Nikki — a playful reframe of social connection that doesn't require alcohol.
Happy Hour with Lucy and Nikki is a content series and podcast that Lucy runs alongside her creative partner Nikki, with its own dedicated account at @happyhourwithlucyandnikki. The format leans into candid, friendship-style conversation — the two have described themselves with a 'everyone's favourite co-workers' energy, which gives the show its relaxed tone.
Annie Knight, a well-known Australian content creator, was brought on as the first guest for a new mini series Lucy and Nikki launched. The appearance was notable enough to generate comment-section chatter, suggesting it was a headline booking for the show's debut episode.
Jagger and Stone — referenced as @JAGGERANDSTONE — is a brand that Lucy Kate Jackson is closely affiliated with, appearing in both her TikTok and Instagram bios. It's one of her primary brand associations, with 'JGR & STN' also shorthand she uses in her personal bio.
Brow content is one of the most consistent themes across Lucy Kate Jackson's posts, with hashtags like #brows, #browshaping, and #browsgoldcoast appearing regularly. Whether tied to a professional service or a personal area of expertise, it's a distinct content pillar that sets her apart from general lifestyle creators.
Lucy Kate Jackson is based in the Gold Coast, Australia, which comes through clearly in her hashtag use, including #goldcoast and #browsgoldcoast. Despite being Australian, her audience skews heavily international, with a large portion based in the United States and United Kingdom.
@WHOISJACKSONWEST is listed in Lucy Kate Jackson's Instagram bio alongside her other accounts, indicating it's a separate content project or series she's involved in. The naming format — framed as a question — suggests it may be a documentary or character-led storytelling project, though the full scope is best explored on that account directly.
@BASIC_GIRLS_GUIDE is another project featured in Lucy Kate Jackson's Instagram bio, pointing to a lifestyle-focused content venture she's part of. Given her audience is over 80% female and skews toward the 18–34 range, a guide aimed at relatable everyday topics fits naturally alongside her other projects.
Nikki is Lucy Kate Jackson's long-running content partner and co-host, featured across both the @lucy_and_nikki_ and @happyhourwithlucyandnikki accounts. The two frame their dynamic with a 'favourite co-workers' vibe, which shapes the tone of everything they produce together.
Lucy Kate Jackson is active on both TikTok and Instagram under the handle @lucykatejackson28, though Instagram is her dominant platform with a following well into the six figures. Her Instagram engagement rate runs significantly above the category average, which is unusual for a creator at her follower tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lucykatejackson28 · TikTok
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