United States
Lonefoxhome, run by a Los Angeles-based creator who goes by Drew, built a multi-million-follower presence around accessible DIY home décor and interior transformation content.
Total Followers +0.2%
3.2M
Across Instagram, TikTok
Primary Platform
YouTube
1.6M followers · 50% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$44K / IG post
Drew Michael Scott debuted his first-ever West Elm collaboration — a cozy, cottagecore-inspired holiday assortment of ornaments, tapestry textiles, serveware, and wreaths — a decade after starting his career as a West Elm sales associate in LA.
Drew Michael Scott opened Lone Fox LA, a sprawling Mid City retail shop and warehouse at 1288 S La Brea Ave, giving his online brand a physical home and a space for artisan workshops and community events.
The editorial featured Drew's vintage tapestry-anchored holiday tree — a blend of aged metals, character-rich ornaments, and pops of red — as a seasonal design moment worth recreating.
Apartment Therapy covered the launch of the Lone Fox x Joon Loloi collection — his first-ever product collaboration with a home brand — featuring vintage-inspired rugs and pillows starting at $79, with proceeds from select pieces donated to LA wildfire relief.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +315 +0.0% | +0 +0.0% | +0 +0.0% | +315 |
| Last 30 days | +6K +0.4% | +0 +0.0% | +0 +0.0% | +6K |
| Last 90 days | +13K +0.9% | +0 +0.0% | +0 +0.0% | +13K |
| Last 365 days | +13K +0.9% | +0 +0.0% | +0 +0.0% | +13K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| West Elm Home & Furniture | Sponsored content | 2022–2024 | — | |
| Google Chrome Tech | Sponsored content | YouTube | 2023–2024 | — |
| Lone Fox LA Retail / Home Decor | Founder / owned brand | Long-term | — |
Lonefoxhome, run by a Los Angeles-based creator who goes by Drew, built a multi-million-follower presence around accessible DIY home décor and interior transformation content. Operating primarily on Instagram and TikTok — with YouTube as a longer-form home base — Drew's signature style blends vintage sensibility with practical, replicable DIY projects, delivered in a warm, approachable tone. The ongoing restoration of a 1929 house has become a defining content arc, giving the channel a narrative throughline that keeps followers invested beyond individual projects. The creator has also extended the brand into physical retail, operating Lone Fox LA, a brick-and-mortar shop on South La Brea Avenue in Los Angeles, which functions both as a revenue stream and a tangible proof of concept for the aesthetic they promote online.
Lonefoxhome's audience skews heavily female and clusters in the millennial and Gen X brackets — demographics with real purchasing power in home goods and renovation categories. That composition has made the channel an attractive fit for brands like West Elm, whose co-branded collaboration signals the kind of mid-to-premium home retail positioning the channel commands. Google has also appeared as a partner, indicating crossover appeal beyond pure home décor into lifestyle and tech-adjacent sponsorships. With engagement rates running well above category norms and a steady posting cadence across platforms, Lonefoxhome is well positioned as a durable content brand in the DIY-meets-interior-design space — one that benefits from both platform-native discovery and a loyal, returning audience that follows individual projects to completion.
Lonefoxhome reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home & Furniture, Tech, Retail / Home Decor, a clear signal of fit for brands in those categories. Demonstrated partners include West Elm and Google Chrome. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home & Furniture and related categories, Lonefoxhome offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lonefoxhome's tier (Macro, 3.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator behind Lonefoxhome goes by Drew — confirmed in their TikTok bio, which opens with "Your daily dose of Drew." The Lone Fox brand is the identity built around their DIY and interior-design content, but Drew is the person running it.
Lonefox is actively restoring a home originally built in 1929, which they tag consistently with #1929home across their posts. The ongoing restoration has become one of their signature content storylines, spanning structural updates, period-inspired décor choices, and full room makeovers.
Lone Fox LA is a brick-and-mortar shop located at 1288 S La Brea Ave in Los Angeles, open Wednesday through Sunday from 10am to 5pm. The store sells home décor and curated DIY supplies — including items like the tassels Drew has recently featured in their content.
@gallerylonefox is the dedicated Instagram handle for Lonefox's physical retail shop, Lone Fox LA. It keeps the storefront side of the brand separate from the main @lonefoxhome creator account, giving followers a direct place to browse and source products from the shop.
Yes — Lonefox partnered with West Elm in a branded campaign, tagged across their content as #westelmxlonefox. West Elm's aesthetic of modern and vintage-influenced home furnishings aligns closely with the style Drew brings to their 1929 home restoration and interior makeover videos.
Lonefox's posts include the hashtags #googlepartner and #googlechrome, signaling an official sponsored relationship with Google. At their Macro-tier reach — well over three million combined followers — these partnerships typically involve dedicated campaign content woven into their regular DIY and home-design posts.
Lonefox specializes in home renovation, vintage-style room makeovers, and interior decorating — not crafts or fashion. Their content is anchored by before-and-after transformations, thrifted and antique sourcing, and the long-running project of restoring their 1929 house, which gives the channel an ongoing narrative viewers return to follow.
Lone Fox LA sits at 1288 S La Brea Avenue in Los Angeles. S La Brea is well known in the city for its cluster of vintage dealers and design shops, which fits naturally with the curated, antique-leaning aesthetic Drew brings to their content and product selection.
Yes — Lonefox is active on TikTok, Instagram, and YouTube, with millions of followers spread across all three platforms. YouTube serves as their primary home for long-form room makeovers and full restoration updates, while TikTok and Instagram carry daily shorter-form content and behind-the-scenes moments.
Lonefox's audience is overwhelmingly female — nearly nine in ten followers are women — with the largest share falling in the 25–44 age range. The majority of viewers are based in the United States, making Lonefox a strong fit for U.S.-focused home décor, lifestyle, and DIY brands.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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