United States
Lonefox is the YouTube and social media brand of Drew, a Los Angeles-based creator who built a multi-platform following around accessible DIY home projects, thrift-store makeovers, and interior renovation.
Total Followers +0.2%
5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.8M followers · 36% of audience
Engagement
7.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$44K / IG post
Drew Michael Scott launched his first-ever collaboration with West Elm, a vintage-inspired fall and holiday home decor line spanning dinnerware, textiles, ornaments, and garlands. The launch carries personal resonance: Scott once worked as a West Elm sales associate before starting his YouTube career.
TIME recognized Lone Fox's Drew Scott among the 100 most influential digital creators of 2026, citing his budget-friendly DIY aesthetic and multi-platform audience of nearly 5 million followers.
Host Dennis Scully interviewed Drew Scott about growing to 1.78M YouTube subscribers without paid ads, treating the platform as a search engine, and the challenges of scaling after years of solo content creation.
Drew Scott expanded the Lone Fox brand offline with a flagship store at 1288 S La Brea Ave in LA, selling curated vintage goods and home decor. Shopify profiled the business pivot — from wholesale to one-of-a-kind vintage pieces — that reportedly more than doubled his revenue.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +7K +0.5% | +0 +0.0% | +7K |
| Last 30 days | +0 +0.0% | +12K +0.8% | +0 +0.0% | +12K |
| Last 90 days | +0 +0.0% | +21K +1.3% | +0 +0.0% | +21K |
| Last 365 days | +0 +0.0% | +21K +1.3% | +0 +0.0% | +21K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Helix Sleep Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Cricut Sponsorship | Sponsored content | YouTube | May 2026 | — |
| SimpliSafe Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Mazda Motor Corporation Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Chomps Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Google Tech | Sponsored content | YouTube | Long-term | — |
| Lowe's Home improvement retail | Sponsored content | YouTube | Long-term | — |
| LG Consumer electronics | Sponsored content | YouTube | Long-term | — |
| Amazon Fresh Grocery / e-commerce | Sponsored content | Long-term | — |
Lonefox is the YouTube and social media brand of Drew, a Los Angeles-based creator who built a multi-platform following around accessible DIY home projects, thrift-store makeovers, and interior renovation. Content spans stained-glass window builds, painters-tape room transformations, and an ongoing restoration of a 1929 historic home — a running narrative that gives the channel long-term audience retention beyond individual viral moments. The brand extends into physical retail through Lone Fox LA, a South La Brea Avenue décor shop that reinforces Lonefox's identity as a lifestyle brand rather than a pure media property, grounding the online presence in a tangible, community-facing storefront.
The audience skews predominantly female and trends older than the typical creator demographic, with substantial viewership in the 35-and-up cohort — a segment that indexes strongly for home spending decisions. Sponsorships with Helix Sleep, SimpliSafe, Cricut, and Lowe's reflect a well-matched home-and-lifestyle advertiser base, while a Mazda partnership demonstrates that lifestyle crossover beyond the category is achievable. Engagement rates running well above the category median point to a highly invested community rather than passive viewership, positioning Lonefox as a reliable conversion-oriented partner for brands targeting the home improvement, DIY crafting, and aspirational homeowner space.
Lonefox reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech, Home improvement retail, Consumer electronics, a clear signal of fit for brands in those categories. Demonstrated partners include Helix Sleep and Cricut. Engagement on YouTube runs around 7.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Tech and related categories, Lonefox offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lonefox's tier (Macro, 5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lonefox's real name is Drew. He uses the handle @lonefox across YouTube, Instagram, and TikTok but describes all of his content as 'your daily dose of Drew' in his channel bios. The Lone Fox name has since grown into a full brand that includes a physical retail shop in Los Angeles.
Yes, Lonefox runs a physical shop called Lone Fox LA at 1288 S La Brea Ave in Los Angeles, open Wednesday through Sunday from 10am to 5pm. The store sells home décor and DIY-inspired items — including products like the tassels he features in his content — and is also listed under his Instagram handle @gallerylonefox. It's a real-life extension of the aesthetic he builds on camera.
Yes, the restoration of a 1929 home is one of Lonefox's central ongoing content arcs. He documents room-by-room projects — including a full stairwell makeover — sharing the DIY process as it unfolds. The restoration weaves together his core themes of interior design, renovation, woodworking, and thrift finds.
The painters tape room makeover is a DIY wall technique Lonefox showcased where ordinary painter's tape is used to create bold geometric or decorative patterns directly on a wall — no paint mixing or wallpaper required. It became a standout project for him because it's budget-friendly, fully removable, and perfectly suited to renters. That kind of high-impact, low-cost approach is the core of his content style.
Yes, Lonefox produced a DIY stained glass window project in partnership with Google, labeled under his #GooglePartner content. The video fits his signature format of recreating high-end design looks at home without professional tools or a professional budget. It's one of several craft-forward projects he's done alongside major brand sponsors.
Cricut is one of Lonefox's named YouTube sponsors. The cutting-machine brand is a natural fit for his channel since Cricut tools are widely used for custom home décor, wall art, labels, and craft projects — exactly the territory his audience comes for. The partnership reflects how well his DIY niche aligns with craft and maker-focused brands.
Yes, Helix Sleep is among Lonefox's confirmed YouTube sponsors. Mattress and bedding brands frequently partner with interior design creators because bedroom styling is a major content category, and Lonefox's home-focused audience is a strong match. The partnership fits alongside his broader slate of home and lifestyle brand deals.
Lonefox has worked with a range of brands including Helix Sleep, Cricut, SimpliSafe, Mazda, and Chomps as named YouTube sponsors, plus Lowe's, LG, and Amazon Fresh identified through his sponsored hashtags. The mix spans home improvement, home security, and lifestyle categories — reflecting both his interior design niche and his broader everyday-life content.
@gallerylonefox is the Instagram account for Lonefox's physical retail shop, Lone Fox LA, based in Los Angeles. It's separate from his main @lonefox creator account and focuses on what's available in-store, including home décor items and product drops like the tassels he's featured in his videos. The shop brings his online aesthetic into a real, shoppable space.
Lonefox has built a combined following of over 5 million across YouTube, Instagram, and TikTok, placing him firmly in the Macro tier of creators. His engagement runs well above the category median for home and interior design content, which is a strong signal of genuine audience connection at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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