Australia
Lola Hubner is an Australia-based travel creator whose Instagram presence serves as her primary platform, where she has built a following in the hundreds of thousands by documenting destinations across Australia and further afield.
Total Followers +4.1%
325K
Across Instagram, TikTok
Primary Platform
292K followers · 90% of audience
Engagement
8.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$10K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +5K +1.6% | +0 +0.0% | +0 +0.0% | +5K |
| Last 30 days | +13K +4.5% | +101 +0.3% | +0 +0.0% | +13K |
| Last 90 days | +43K +14.8% | +406 +1.3% | +0 +0.0% | +44K |
| Last 365 days | +43K +14.8% | +406 +1.3% | +0 +0.0% | +44K |
Daily follower snapshots from CreatorDB's longitudinal index.
Lola Hubner is an Australia-based travel creator whose Instagram presence serves as her primary platform, where she has built a following in the hundreds of thousands by documenting destinations across Australia and further afield. Her content leans heavily into aspirational destination showcases — Sydney landmarks, Tasmanian scenery, Pacific island escapes like Hawaii — delivered through a warm, invitation-style format that actively prompts audience interaction via guide requests and DM funnels. Her engagement rate sits well above category norms, a signal that her audience is genuinely participatory rather than passive, which is relatively uncommon for travel accounts at her scale. She also incorporates drone footage, evidenced by a DJI partnership, giving her feed a cinematic quality that differentiates it from typical smartphone-shot travel content.
What makes Hubner's positioning commercially interesting is the disconnect between her Australian base and her audience geography: the majority of her followers are based in the United States, which makes her an effective bridge brand for travel operators and tourism boards trying to reach English-speaking North American consumers. She has already drawn sponsorships from Tourism NSW, Discover Tasmania, and HolaFly — an eSIM provider whose category (travel connectivity) aligns precisely with a globally mobile audience. Her TikTok presence remains a secondary channel with modest scale, suggesting Instagram is where her brand equity is concentrated. As destination travel spending among the 25–34 demographic continues to recover and grow, Hubner is well positioned to deepen partnerships with both national tourism bodies and travel-adjacent consumer categories such as luggage, financial services, and accommodation platforms.
lolahubner reaches an audience concentrated in Australia primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Travel / eSIM, a clear signal of fit for brands in those categories. Demonstrated partners include HolaFly. Engagement on Instagram runs around 8.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Travel / eSIM and related categories, lolahubner offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @lolahubner's tier (Mid, 325K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Lola Hubner offers an Australia travel guide that she actively promotes across her Instagram posts. She regularly invites followers to comment the word "guide" to receive the direct link, making it one of the most consistent interactive campaigns across her account.
Lola Hubner is a HolaFly Plans creator partner, promoting their travel eSIM service that provides unlimited data for people traveling internationally. She tags these posts with #holaflyplanscreator and #holaflyplans, which fits naturally into her audience's trip-planning mindset.
Yes, Lola Hubner lists custom Instagram filters as a core part of her content offering, noting them directly in her Instagram bio alongside her travel guide and blog. She designs them as a tool for followers who want to apply a consistent aesthetic to their own travel photography.
Yes, Lola Hubner shoots with DJI gear and tags her posts with DJI creator hashtags, signaling an ongoing brand relationship. The aerial perspective it gives her — especially over Australian coastlines and landmarks — is a defining visual element of her Instagram content.
Yes, Lola Hubner has been involved in official Australian tourism campaigns, using hashtags like #seeaustralia, #comeandsaygday, and #feelnsw across her posts. She has also produced dedicated Tasmania content under the #discovertasmania campaign, positioning her as a regular creator ambassador for Australian travel at the state and national level.
Yes, while Australia anchors her personal brand, Lola Hubner covers international destinations as well — Hawaii appears in her recent posts, where she invites followers to imagine visiting with someone they love. Her Instagram bio describes her as an "Australian travel creator exploring globally," making clear that her content regularly goes beyond Australian borders.
Yes, Lola Hubner runs a travel blog that she mentions directly in her Instagram bio alongside her guides and filters. It serves as a long-form companion to her social content, giving followers deeper destination information than a short-form reel or caption can provide.
Despite being based in Australia, the large majority of Lola Hubner's followers are based in the United States, reflecting how strongly Americans engage with aspirational Australian travel content. Her framing of destinations like Sydney, Tasmania, and NSW as bucket-list experiences speaks directly to an international audience for whom Australia feels both dream-worthy and newly accessible.
Lola Hubner is Australian and is based in Australia, which is central to her content identity as an Australian travel creator. Her work spans both well-known icons like the Sydney Opera House and broader regional destinations, giving her content range within the Australian travel space.
Yes, Lola Hubner is active on TikTok under the same handle @lolahubner, where she adapts her travel content for a short-form audience. Her primary presence and community is on Instagram, where she posts most frequently and maintains engagement well above the typical travel creator benchmark.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@lolahubner · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.