United States
Lois, known online as Loisjyou, is a New York City-based Korean-American creator whose content spans fashion, beauty, travel, and personal lifestyle documentation.
Total Followers +0.1%
240K
Across Instagram, YouTube, TikTok
Primary Platform
108K followers · 45% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.2K–$5.4K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +87 +0.1% | +0 +0.0% | +0 +0.0% | +87 |
| Last 30 days | +206 +0.2% | +0 +0.0% | +0 +0.0% | +206 |
| Last 90 days | -433 -0.4% | +0 +0.0% | +0 +0.0% | -433 |
| Last 365 days | -433 -0.4% | +0 +0.0% | +0 +0.0% | -433 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Idyl Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Mejuri Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Gingiberi Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Revolve Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Klarna Bank AB Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
Lois, known online as Loisjyou, is a New York City-based Korean-American creator whose content spans fashion, beauty, travel, and personal lifestyle documentation. Operating across Instagram, YouTube, and TikTok, she has built a mid-tier following with her largest audiences split evenly between Instagram and YouTube. Her content leans aspirational but personal — Hermès unboxings and Paris OOTDs sit alongside intimate life milestones like bridal showers and wedding-day moments, giving her feed a blend of luxury adjacency and genuine storytelling. Singapore travel content and city-specific fashion posts suggest an internationally mobile sensibility that resonates well beyond her New York base.
Loisjyou reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include Mejuri and Idyl. Engagement on Instagram runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fashion and related categories, Loisjyou offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Loisjyou's tier (Mid, 240K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Loisjyou is Korean-American and based in New York City. Her Instagram and TikTok bios both display the 🇺🇸🇰🇷 flags, reflecting her dual American and Korean identity, and her fashion and lifestyle content is rooted in the NYC creative scene.
Loisjyou posted a Hermès unboxing featuring the brand's signature orange box reveal, with her content also covering Hermès Petit H pieces and Hermès charms. Her recurring Hermès posts suggest a genuine personal collecting interest rather than a one-off paid placement.
Yes, Loisjyou got married and documented the journey across her platforms, including a bridal shower, bachelorette, and wedding-day highlight posts. One of her most personal uploads features a tribute to her father, shared as part of her wedding content series.
Her real first name is Lois, as she introduces herself directly in her YouTube channel description — 'Hey I'm Lois!' She goes by the handle loisjyou consistently across Instagram, TikTok, and YouTube, making her straightforward to find across platforms.
Yes, Paris features in Loisjyou's travel content, with Paris OOTD posts among her recent uploads. She also creates content from Singapore, reflecting a broader love of international city travel that runs throughout her lifestyle and fashion videos.
Yes, Loisjyou has a sponsored partnership with Revolve, with content published on her YouTube channel in early 2026. Revolve is known for working with fashion-forward lifestyle creators, making it a natural match for her style-driven audience.
Yes, Loisjyou partnered with Mejuri, the fine jewelry brand, for sponsored content on YouTube. Given her luxury fashion aesthetic — which includes Hermès unboxings and Givenchy Beauty content — Mejuri fits squarely within her overall brand identity.
Beyond Revolve and Mejuri, Loisjyou has worked with Klarna, Idyl, and Gingiberi as part of sponsored YouTube content in 2026. Her partnerships span fashion retail, beauty, and lifestyle categories, consistent with her multi-topic content approach.
Loisjyou's YouTube channel focuses on fashion, beauty, travel vlogs, shopping hauls, and personal lifestyle content. She covers everything from luxury unboxings and OOTD videos to city travel guides and milestone life moments like her wedding.
Loisjyou is active on Instagram, YouTube, and TikTok, with a combined following well into the hundreds of thousands. Her YouTube channel sees the most frequent uploads, while Instagram remains her largest individual platform and a key space for fashion photography and brand partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@loisjyou · Instagram
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