United States
Logan Paul built his following on Vine and early YouTube out of Westlake, Ohio, before a series of viral — and at times controversial — moments cemented him as one of the defining figures of the creator economy's first decade.
Total Followers -0.4%
44.9M
Across Instagram, TikTok
Primary Platform
25.9M followers · 58% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $259K–$570K / IG post
Paul suffered a torn tricep during the closing moments of his SNME match and had it surgically repaired while staying conscious. He retained his WWE Tag Team title status despite the injury and projected a faster-than-expected return.
Paul confirmed on his vlog that he signed a new full-time deal with WWE, telling fans "I'm officially a full-timer now." He had wrestled 13 matches in 2025 alone, a major jump from 3 in his debut year.
Paul continued building his in-ring credibility with a win over AJ Styles at WrestleMania 41, adding to a run that also included tag team and triple-threat victories.
Logan and Jake Paul starred in an 8-episode HBO Max docuseries offering a behind-the-scenes look at their lives, business ventures, and relationships, including Logan's with fiancée Nina Agdal.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -18122 -0.1% | -98800 -0.5% | +0 +0.0% | -116922 |
| Last 30 days | -72487 -0.3% | -98800 -0.5% | +0 +0.0% | -171287 |
| Last 90 days | -214871 -0.8% | -98800 -0.5% | +0 +0.0% | -313671 |
| Last 365 days | -214871 -0.8% | -98800 -0.5% | +0 +0.0% | -313671 |
Daily follower snapshots from CreatorDB's longitudinal index.
Logan Paul built his following on Vine and early YouTube out of Westlake, Ohio, before a series of viral — and at times controversial — moments cemented him as one of the defining figures of the creator economy's first decade. He has since parlayed that attention into a diversified entrepreneurial portfolio: Prime Hydration (co-founded with KSI), the Lunchly meal-kit brand, and the Ripit trading card platform all carry his name prominently. His Impaulsive podcast remains a long-running fixture in the pop-culture conversation, and a WWE career that has included WrestleMania appearances has extended his reach into mainstream sports entertainment.
Logan Paul reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beverage / Owned brand, Food / Owned brand, Trading cards / Owned brand, a clear signal of fit for brands in those categories. Demonstrated partners include Polymarket and Prime Hydration. Engagement on Instagram runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beverage / Owned brand and related categories, Logan Paul offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Logan Paul's tier (Mega, 44.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Logan Paul is a full contracted WWE Superstar, not a one-off celebrity guest. He has competed at marquee events including WrestleMania and appears regularly on WWE Raw, with his matches consistently drawing attention well beyond the traditional wrestling audience.
Logan Paul suffered a significant tricep tear during a WWE match, requiring an extended recovery. He has leaned into it publicly, posting about performing with no tricep, which became a recurring joke and storyline among his fanbase on Instagram.
Yes, Logan Paul and his former rival KSI co-founded Prime Hydration, a sports drink brand that grew into one of the most recognized beverage launches of the 2020s. It secured major retail distribution and high-profile sports sponsorship deals within its first two years.
Lunchly is a ready-to-eat meal kit brand co-launched by Logan Paul and KSI as a direct challenger to established lunch kit products. It generated significant buzz and controversy upon its 2024 launch, particularly around its marketing to younger consumers.
Ripit is Logan Paul's digital platform where users can open packs of real physical trading cards. It sits at the center of his push into the sports collectibles market and is the most prominently featured venture in both his Instagram and TikTok bios as of 2026.
Yes, Logan Paul got engaged to Danish supermodel Nina Agdal. He regularly features her in his social content, and she is tagged directly in several of his recent Instagram posts, making their relationship a visible part of his public persona.
Impaulsive is Logan Paul's long-running podcast covering business, pop culture, personal stories, and wide-ranging guest interviews. It helped cement his identity as more than just a YouTube personality and built a dedicated audience separate from his video content.
Polymarket is a prediction market platform where users can bet on real-world event outcomes, and Logan Paul has been running sponsored content for them on Instagram in 2026. The deal aligns with his broader pattern of partnering with tech-forward and finance-adjacent brands.
Yes, Logan Paul is the older brother of Jake Paul, who is himself a major content creator and professional boxer. The two have collaborated, feuded publicly, and separately built massive platforms, making the Paul brothers one of the most influential creator families in internet history.
Across Instagram and TikTok combined, Logan Paul reaches well over 40 million followers, placing him firmly in the Mega tier of creators. His audience is majority male, concentrated in the 25–34 age range, and heavily weighted toward the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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