United States
Logan Durrance is a U.S.-based TikTok creator who has built his following around married life and fatherhood under the family brand identity "The Durrances." He and his wife Emily produce…
Total Followers +0.0%
1.4M
Across TikTok
Primary Platform
YouTube
1.4M followers · 100% of audience
Engagement
17.1%
vs. 1.5% category median
Sponsorship Tier
Macro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 1,400,000 | +0 | 17.1% | 7.5 | 1 day ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Logan Durrance is a U.S.-based TikTok creator who has built his following around married life and fatherhood under the family brand identity "The Durrances." He and his wife Emily produce couples-challenge videos, seasonal humor, and slice-of-life family content centered on raising three boys in a self-described baseball household. His content formula leans into recognizable domestic dynamics — playful spousal arguments, holiday traditions, and trending audio formats — delivered with a light, self-deprecating comedic tone. That approach has generated engagement rates that run well above category norms, signaling a genuinely interactive audience rather than a passive one.
His viewership skews heavily female and concentrates in the 18–34 age range, a demographic profile that maps cleanly onto young-couple and early-parenthood content. That positioning has drawn household and home-services advertisers, most notably Filterbuy, whose air-filter subscription product appears as a recurring integration woven into lifestyle posts about home comfort. Managed through Undercurrent, Durrance occupies a well-defined lane in the family-creator space — approachable, brand-safe, and built around a recognizable household cast — making him a practical fit for CPG, home, and parenting brands looking for family-household reach with an unusually high audience response rate.
Logandurrance12 reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. Their sponsorship history skews toward Home / Air Quality, a clear signal of fit for brands in those categories. Demonstrated partners include Filterbuy. Engagement on YouTube runs around 17.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home / Air Quality and related categories, Logandurrance12 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Logandurrance12's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Emily is Logan Durrance's wife and a regular co-star in his TikTok content, featured under their shared family tag #thedurrances. Logan references her directly in his bio and the two post couples challenge videos together, making her a central figure in the channel's identity.
Logan Durrance is the father of three boys, which he calls his "bad ass boys" right in his TikTok bio. His sons are a recurring presence in the family vlog and dad-humor content he and Emily post under the #thedurrances hashtag.
Yes — Filterbuy, an air filter brand, is one of Logan Durrance's named partners and he links to them directly in his TikTok bio. He's promoted the brand with humorous skits, including a bit about his home's air being so fresh that even raccoons are jealous.
"The annual fight" is a recurring couples bit where Logan and Emily joke about a disagreement they seem to have on the same schedule every year — the caption "I love our annual fight ❤️" plays on the very relatable idea that long-term couples replay the same argument season after season. It has become one of their signature content formats that fans recognize.
Yes — Logan Durrance's bio describes his wife Emily as a Baseball Mama, strongly suggesting at least one of their three sons plays the sport. Baseball is woven into the family's identity alongside the couples challenges and dad-humor videos they're best known for.
The "who knows who better" challenge is a couples format where Logan and Emily test how well they actually know each other by answering questions about one another on camera. They've filmed seasonal versions of it, including a fall edition shot at Target, making it one of their most recognizable recurring content styles.
Logan posted about being genuinely confused why certain videos attract floods of the red flag 🚩 emoji — a TikTok trend where viewers signal something looks like a "red flag" in a relationship or personality. He noted the irony that he was "just trying to show y'all some good," implying the flagged content was wholesome family or couples material that viewers were jokingly flagging anyway.
#TheDurrances is the family hashtag Logan uses to brand his household's collective TikTok content — covering couples challenges, dad humor, family vlogs, and seasonal moments together. It functions as a hub for fans following the whole family rather than just Logan's solo content.
Logan Durrance has grown his TikTok to well over a million followers, placing him firmly in the Macro creator tier. His engagement rate runs far above the category average, meaning his audience is unusually active and responsive for an account of that size.
Logan's audience skews heavily female — more than three-quarters of his followers are women — and most fall in the 18–34 age bracket. That demographic fits closely with his couples and family content, which tends to resonate most with younger millennial and Gen Z parents and partners.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@logandurrance12 · YouTube
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