United States
Logan Paul (born April 1, 1995, in Westlake, Ohio) built his audience on Vine before migrating to YouTube, where irreverent challenge content and…
Total Followers -1.4%
45.1M
Across Instagram, TikTok
Primary Platform
26.1M followers · 58% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $261K–$575K / IG post
Logan publicly committed to a buyback program for CryptoZoo NFT holders after a class-action lawsuit and ongoing criticism, most notably from Coffeezilla.
Logan has remained a featured part-time WWE performer since signing with the company in 2022.
The drink brand co-founded with KSI was hit with multiple class-action suits in the US, while UK regulators and US senators raised concerns about Prime Energy's caffeine levels.
The couple later welcomed their first child in late 2024.
Impaulsive remains one of the most-watched podcasts on YouTube, with major guests including Donald Trump.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -15674 -0.1% | +0 +0.0% | +0 +0.0% | -15674 |
| Last 30 days | -621728 -2.4% | +0 +0.0% | +0 +0.0% | -621728 |
| Last 90 days | -741894 -2.8% | +0 +0.0% | +0 +0.0% | -741894 |
| Last 365 days | -741894 -2.8% | +0 +0.0% | +0 +0.0% | -741894 |
Daily follower snapshots from CreatorDB's longitudinal index.
Logan Paul (born April 1, 1995, in Westlake, Ohio) built his audience on Vine before migrating to YouTube, where irreverent challenge content and high-stakes stunts established him as one of the platform's most-watched — and most-scrutinised — figures. A pivot into professional boxing elevated his mainstream profile, and a full-time <strong>WWE contract</strong> formalised his sports-entertainment brand with marquee bouts opposite Cody Rhodes and LA Knight in 2024. Off-camera, he co-founded <strong>Prime Hydration</strong> with KSI and hosts the <strong>IMPAULSIVE</strong> podcast, though both properties have faced legal headwinds: Prime over PFAS and caffeine allegations, and Paul personally over an agreed refund settlement tied to SEC scrutiny of the CryptoZoo crypto project in late 2024. He married Danish model Nina Agdal in a Lake Como ceremony in 2023.
Benchmark estimates for a creator at Logan Paul's tier (Mega, 45.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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His full name is Logan Alexander Paul, born on April 1, 1995, in Westlake, Ohio. He grew up in the Cleveland suburb alongside his younger brother Jake Paul, who is also a prominent creator and boxer.
Logan Paul married Nina Agdal, a Danish model and Sports Illustrated Swimsuit Edition alumna, in mid-2023. The ceremony took place in Lake Como, Italy, and was widely covered in entertainment media.
CryptoZoo was an NFT-based game Logan Paul promoted in 2021 that critics alleged defrauded backers who never received promised functionality. By late 2024, following an SEC inquiry and civil legal pressure, Paul agreed to refund buyers as part of a settlement arrangement. The episode remains one of the most significant controversies tied to his brand.
Yes. Paul signed a formal WWE superstar contract and has competed in premium live events rather than one-off celebrity appearances. His 2024 card included high-profile matches against Cody Rhodes and LA Knight, cementing him as a recurring on-screen talent rather than a novelty guest.
Prime Hydration was co-founded by Logan Paul and fellow creator KSI and launched in January 2022. The sports-drink brand achieved rapid retail distribution across major chains in the U.S. and U.K. In 2024 the brand faced lawsuits alleging the presence of PFAS chemicals and elevated caffeine levels in certain product lines.
IMPAULSIVE is Logan Paul's long-form conversational podcast, distributed primarily on YouTube, covering pop culture, sports, and personal storytelling. It consistently ranks among the most-watched English-language podcast shows on the platform and has served as the launchpad for several sponsor integrations and brand announcements.
Documented recent sponsor activity includes Polymarket, the prediction-market platform, reflecting willingness to work with fintech and high-risk-tolerance verticals. His broader history spans beverage, apparel, gaming, and entertainment partnerships, though brand-safety due diligence is advisable given the range of controversies on his record.
Paul's headline engagement rate sits well above the podcast-and-entertainment category median for Mega-tier creators. TikTok shows the strongest engagement rate among his platforms, while YouTube remains the primary distribution channel for long-form content.
His audience skews heavily male and young adult, with the 18–34 cohort forming the core. Geographic concentration is highest in English-speaking Western markets, with a notable secondary audience in South Asia.
Paul maintains a presence across YouTube, Instagram, and TikTok, with YouTube serving as his primary and most historically significant platform. YouTube and TikTok both carry over 19 million followers each, while Instagram leads on raw follower count at over 26 million, though that platform showed slight follower softness in the most recent 30-day window.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@loganpaul · Instagram
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