Loewe

LOEWE's creative direction is currently led by Jack McCollough and Lazaro Hernandez, as the brand states across its YouTube, Instagram, and TikTok bios. The duo oversees the house's runway shows, campaigns, and the broader craft-and-culture storytelling that defines LOEWE's content across every platform.

The LOEWE Foundation Craft Prize is an international award that honours contemporary craft and the artisans pushing its boundaries across disciplines and materials. The Foundation announced the 2026 edition through LOEWE's social channels, continuing a programme that sits at the core of the house's identity — the belief that craft is a living, evolving cultural force rather than a relic.

Paula's Ibiza is a seasonal capsule collection from LOEWE inspired by the bohemian Mediterranean spirit of Ibiza, referencing the island's craft culture and legendary sense of freedom. It is one of the house's most recognisable recurring sub-lines and appears consistently in LOEWE's hashtag activity and campaign imagery each year.

The LOEWE Hammock is one of the house's signature structured leather handbags, celebrated for a soft yet architectural silhouette that mimics the shape of a hammock. It features regularly in LOEWE's social content and is tracked under hashtags including #loewehammock and the Japanese equivalent #ハンモック, reflecting its particularly devoted following in Asian markets.

Julia Garner, the Emmy Award-winning actress known for Ozark and Inventing Anna, has been featured in LOEWE campaigns and is tagged in the brand's social content. Her association reflects LOEWE's consistent approach of aligning with critically acclaimed film and television talent rather than relying solely on mainstream pop-culture figures.

Giselle appears in LOEWE's social tagging activity, pointing to an active brand relationship between the house and the K-pop star. The partnership fits LOEWE's broader strategy of engaging with globally prominent artists to reach younger audiences across Asian and diaspora markets, where the brand has a particularly strong following.

LOEWE is a Spanish luxury house, founded in Madrid in 1846 by a collective of leather artisans — making it one of the oldest luxury goods brands in the world. It has been part of the French conglomerate LVMH since 1996, which occasionally leads to it being mistaken for a French brand, but its identity, heritage, and cultural roots remain firmly anchored in Spain.

LOEWE x GR8 is a collaboration between the Spanish luxury house and GR8, the influential Tokyo-based select shop known for bridging high fashion and contemporary streetwear culture. The partnership is tracked under #loewexgr8 in LOEWE's social content and reflects the house's deep, long-running engagement with Japan's fashion-forward collector community.

Yes — in 2026 LOEWE marked close to 180 years with a dedicated content series featuring a cast of artists and friends of the house, diving into the brand's archives and celebrating its craft heritage. The campaign ran across YouTube, Instagram, and TikTok, combining archival films, craft stories, and a celebratory short that brought together the wider LOEWE community.

LOEWE presents its main runway collections at Paris Fashion Week, cementing its place in the international fashion calendar despite its Spanish origins. The house also releases precollections through directed short films — the Fall Winter 2026 precollection, for example, was directed by Arthur Williams and debuted directly on LOEWE's digital platforms.