Australia
Josh Lloyd is an Australia-based fantasy basketball analyst and the host of the Locked On Fantasy Basketball Podcast, part of the broader Locked On Podcast Network that produces team- and sport-specific sports programming.
Total Followers +0.1%
112K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
93K followers · 83% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $396–$1.1K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2 +0.0% | +0 +0.0% | +2 |
| Last 30 days | +102 +0.1% | -2 -0.0% | +0 +0.0% | +100 |
| Last 90 days | -102 -0.1% | -173 -1.1% | +0 +0.0% | -275 |
| Last 365 days | -102 -0.1% | -173 -1.1% | +0 +0.0% | -275 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FanDuel Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Wayfair Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Indeed Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Odoo Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Gametime Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
Josh Lloyd is an Australia-based fantasy basketball analyst and the host of the Locked On Fantasy Basketball Podcast, part of the broader Locked On Podcast Network that produces team- and sport-specific sports programming. Lloyd also serves as lead fantasy analyst at Basketball Monster, a dedicated fantasy sports data platform, giving him dual reach across both the editorial and analytical sides of the fantasy basketball ecosystem. His YouTube channel — the core of his digital presence — serves as a companion hub to the podcast, publishing mock drafts, player rankings, sleeper and bust profiles ahead of draft season, plus daily waiver-wire recaps and news analysis throughout the NBA calendar.
Despite being based in Australia, Lloyd's audience is concentrated in the United States, with additional reach across the UK and Canada — reflecting how fantasy sports content travels well across English-speaking markets regardless of creator geography. His audience skews heavily male and clusters in the 18–34 bracket, a demographic profile that makes him an attractive vehicle for daily-fantasy operators like FanDuel and ticket platform Gametime, both of which have sponsored his channel. The presence of brands like Wayfair and Indeed alongside sports-adjacent sponsors suggests his mid-tier footprint is attractive to general direct-response advertisers as well, pointing to steady monetization headroom as fantasy basketball's mainstream audience continues to grow.
Lockedonfantasybasketball reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include FanDuel and Wayfair. Engagement on YouTube runs around 3.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Lockedonfantasybasketball's tier (Mid, 112K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Locked On Fantasy Basketball podcast and YouTube channel are hosted by Josh Lloyd, a dedicated fantasy basketball analyst. Alongside running the show, he serves as the lead fantasy analyst for Basketball Monster, one of the most widely used fantasy basketball analytics sites.
Yes, Josh Lloyd is Australian, which makes him one of the few Aussie voices at the center of the American fantasy basketball conversation. Despite being based in Australia, the vast majority of his audience is in the United States, a testament to how far his NBA expertise travels.
Basketball Monster is a well-regarded fantasy basketball analytics and player rankings platform used by serious league managers across the country. Josh Lloyd holds the title of lead fantasy analyst there, and his work on that site feeds directly into the research and rankings he discusses on the Locked On Fantasy Basketball channel.
Yes, Locked On Fantasy Basketball is part of the broader Locked On Podcast Network, which produces team-specific and topic-focused shows covering the NBA and other major sports. Josh Lloyd's show is the network's dedicated fantasy basketball and DFS offering within that lineup.
The channel covers both formats — Josh Lloyd regularly addresses daily fantasy sports alongside traditional season-long league strategy. His content tags include DFS-specific analysis, so players looking for lineup help on any given NBA night will find relevant breakdowns alongside the usual draft and waiver wire content.
Yes, FanDuel has been a sponsor on the Locked On Fantasy Basketball YouTube channel. Other brands that have partnered with the channel include Indeed, Odoo, Wayfair, and Gametime, reflecting its appeal to a predominantly male sports-enthusiast audience in the 18–44 age range.
Yes, bounceback candidate lists and new-team fantasy impact analyses are signature content types on the channel, especially heading into a fresh NBA season. Recent examples include a detailed nine-player bounceback list and a breakdown of the top fantasy assets switching teams for the 2026/27 season.
Absolutely — NBA Draft coverage is a regular part of the channel's calendar, with Josh Lloyd analyzing incoming prospects through a fantasy basketball lens. Content around draft season typically includes rookie rankings, dynasty league targets, and how new players might shake up existing fantasy rosters.
Yes, Josh Lloyd has specifically published content making the case for why Jalen Williams deserves consideration in fantasy leagues for the 2026/27 season. This kind of player-specific value breakdown — arguing for or against a particular name before the season starts — is a core part of what the channel produces.
The show is available both as a YouTube channel, where Josh Lloyd posts video content regularly, and as an audio podcast distributed through the Locked On Podcast Network's feed on standard podcast platforms. Shorter clips also appear on TikTok and Instagram for quick player news and takes.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lockedonfantasybasketball · YouTube
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