United States
Lockedonbills is the Buffalo Bills franchise feed within the Locked On Podcast Network, a national sports-media operation that produces daily team-specific shows across the NFL, NBA, and beyond.
Total Followers +0.5%
38K
Across YouTube
Primary Platform
YouTube
38K followers · 100% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 38,100 | +202 | 5.9% | 6.8 | 1 day ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +88 +0.2% | +0 +0.0% | +0 +0.0% | +88 |
| Last 30 days | +202 +0.5% | +0 +0.0% | +0 +0.0% | +202 |
| Last 90 days | +815 +2.1% | +0 +0.0% | +0 +0.0% | +815 |
| Last 365 days | +815 +2.1% | +0 +0.0% | +0 +0.0% | +815 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FanDuel Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Square Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Indeed Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Rugiet Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Robinhood Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
Lockedonbills is the Buffalo Bills franchise feed within the Locked On Podcast Network, a national sports-media operation that produces daily team-specific shows across the NFL, NBA, and beyond. The channel is hosted by Joe Marino, who serves as the resident Bills analyst and delivers content daily regardless of the NFL calendar — covering free agency moves, draft prospects, training camp developments, and granular game-week previews and reviews. Marino's stated approach blends film breakdown with analytics and news reaction, positioning the channel closer to beat-reporter depth than casual fan takes. The show's title structure — part of the broader 'Locked On' brand — lends it instant credibility within a listener base already familiar with the network's consistent production standards.
The audience is overwhelmingly male and skews notably older than typical sports content, with the 45-and-up cohort representing the largest single age segment — a profile consistent with long-form podcast consumers who follow a specific team rather than general highlight culture. Engagement sits well above category norms for a channel of this size, signaling a loyal, repeat-listening core rather than casual passers-by. Sponsors including FanDuel, Robinhood, and Indeed reflect advertiser confidence in a financially active adult male demographic. As the Bills continue to compete as AFC contenders under Josh Allen, a daily analytical voice dedicated entirely to the franchise occupies a durable and defensible niche, well-suited for deepening its footprint among die-hard Buffalo fans hungry for substance over surface-level coverage.
Lockedonbills reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include FanDuel and Square. Engagement on YouTube runs around 5.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Lockedonbills's tier (Micro, 38K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Joe Marino, who also goes by @TheJoeMarino on social media, is the host and lead analyst of the Locked On Bills podcast. He brings daily film breakdowns, analytics, and commentary focused exclusively on the Buffalo Bills throughout the entire NFL calendar year.
Yes, Locked On Bills is part of the Locked On Podcast Network, a national brand that produces team-specific daily podcasts across the NFL and other major sports leagues. That network structure is why Joe Marino delivers year-round Bills coverage rather than just in-season episodes.
Film breakdowns and analytics are a core part of what separates Locked On Bills from purely opinion-driven Bills coverage. Joe Marino regularly digs into tape and data, mixing that analysis with commentary on the biggest stories surrounding the team.
Locked On Bills has pushed back on the wave of Keon Coleman excitement coming out of training camp, with Joe Marino arguing that hype in camp means nothing until Coleman actually proves it during the regular season. The show takes a measured, show-me approach to evaluating the young receiver before calling a breakthrough.
Dalton Kincaid's health has been flagged as a growing worry in Buffalo on the Locked On Bills show, with Joe Marino covering it as a significant storyline heading into the season. The concern centers on Kincaid's availability and durability as a key piece of the Bills' offense.
The Joe Brady era has become one of the biggest recurring storylines on Locked On Bills, with Joe Marino tracking how Buffalo's offensive identity is being shaped under Brady's direction during training camp and beyond. The show examines scheme tendencies, personnel decisions, and what the new era signals for the Bills' championship window.
Locked On Bills has made the case that Maxwell Hairston is worth a serious conversation as a key contributor in the Bills' secondary, framing him as an ascending talent worth monitoring closely. Joe Marino uses film and analytics to back up that assessment rather than relying on reputation alone.
Locked On Bills has highlighted Jackson Hawes as already one of the NFL's premier blockers, a strong claim that Marino supports through film breakdowns. The show positions Hawes as a standout in that specific role even at this early stage of his career.
Recent sponsors on the Locked On Bills YouTube channel include FanDuel, Indeed, Robinhood, Square, and Rugiet. The mix of sports betting, financial, and direct-response brands reflects the show's predominantly adult male Bills-fan audience.
Locked On Bills posts new content daily year-round, not just during the regular season. Joe Marino covers the full NFL calendar — free agency, the draft, training camp, and weekly game previews and reviews — which is the standard format across the entire Locked On Podcast Network.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lockedonbills · YouTube
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