United States
Lobeeston — whose handle points to a first name of Lo and surname Beeston — is a United States-based family lifestyle creator whose YouTube channel, The Beeston Bunch, anchors a multi-platform presence that extends to a multi-million-strong TikTok following and a substantial Instagram audience.
Total Followers -0.1%
4.8M
Across Instagram, TikTok
Primary Platform
YouTube
1M followers · 21% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
Lo shared a heartfelt pregnancy announcement on TikTok captioned "We've been keeping a secret :,) Grateful is an understatement 🌈" — the video became one of her highest-performing posts.
Lo and Tanner posted a gender reveal video on May 3, 2025, a significant content milestone for the family-focused channel.
Lo confirmed the birth of baby Cherry in a Threads post, marking the family's growth to five members and providing fresh long-form content for The Beeston Bunch channel.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1025 -0.1% | +0 +0.0% | +0 +0.0% | -1025 |
| Last 30 days | -4409 -0.4% | +0 +0.0% | +0 +0.0% | -4409 |
| Last 90 days | -13228 -1.3% | -96520 -2.5% | +0 +0.0% | -109748 |
| Last 365 days | -13228 -1.3% | -96520 -2.5% | +0 +0.0% | -109748 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bloom Nutrition Health & Wellness | Sponsored content | TikTok | Long-term | — |
| Frida (Frida Kids) Baby & Kids | Sponsored content | TikTok | Long-term | — |
Lobeeston — whose handle points to a first name of Lo and surname Beeston — is a United States-based family lifestyle creator whose YouTube channel, The Beeston Bunch, anchors a multi-platform presence that extends to a multi-million-strong TikTok following and a substantial Instagram audience. Her content centers on life with a family of five: travel vlogs (including international trips), everyday parenting moments, and accessible fashion rooted in finds from mass-market retailers like Target. The blend of relatable family storytelling and practical style content has driven above-median engagement across platforms, with TikTok in particular performing well ahead of category norms for an account at her scale.
Her audience skews heavily female and clusters in the mid-twenties to mid-forties range — a demographic profile consistent with parents of young children who are simultaneously interested in family organization and personal style. Brand partnerships with Frida Kids, Target, and Bloom signal that sponsors see her as a credible voice in the parenting and everyday wellness space, with enough lifestyle range to support fashion and travel integrations as well. The combination of a loyal YouTube subscriber base with strong short-form momentum on TikTok gives her durable reach across both discovery-driven and community-driven formats, positioning her well for brands seeking relatable family-audience access rather than aspirational or luxury appeal.
Lobeeston reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health & Wellness, Baby & Kids, a clear signal of fit for brands in those categories. Demonstrated partners include Bloom Nutrition and Frida (Frida Kids). Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness and related categories, Lobeeston offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lobeeston's tier (Macro, 4.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lobeeston's YouTube channel is called The Beeston Bunch because it focuses on the whole family rather than just the individual creator. The family surname appears to be Beeston, and on Instagram and TikTok the creator goes by @lobeeston — combining a personal nickname with the family name.
Lobeeston describes their household as a family of five, stated directly in their Instagram bio. Their content across YouTube, TikTok, and Instagram follows everyone in the family through daily life, travel, and kids' routines.
Yes, Lobeeston has worked with Frida Kids as a paid brand partner, incorporating the brand into family routine videos tagged under #fridakidspartner and #fridakidsroutine. Frida Kids is the children's care line from the well-known Frida baby product brand.
Lobeeston has an active partnership with Bloom, flagged in content under the #bloompartner hashtag. Bloom Nutrition is a popular wellness brand that frequently collaborates with family and lifestyle creators who reach a predominantly female audience.
Yes, Lobeeston documented a family trip to Greece, sharing content under the hashtags #greece and #travelwithme. Family travel adventures are a recurring theme across The Beeston Bunch YouTube channel and their TikTok.
Target content appears regularly across Lobeeston's platforms, tagged under #targetfinds and #targetstyle. It pairs naturally with their outfit-of-the-day posts and keeps their style content accessible and relatable to everyday shoppers.
Lobeeston is active across YouTube, Instagram, and TikTok at the same time, and TikTok is actually their largest platform by follower count — with well over three million followers there. The Beeston Bunch on YouTube serves as the home for longer-form family content, while TikTok carries their biggest day-to-day reach.
Family routine content is a regular part of Lobeeston's output, and their partnership with Frida Kids is specifically tied to this format through the #fridakidsroutine hashtag. These videos resonate strongly with their core audience of parents and caregivers.
Yes, alongside family vlogs, Lobeeston regularly shares outfit-of-the-day content tagged under #outfitsoftheday and #ootd. Affordable finds from retailers like Target appear frequently, keeping the style content approachable for their largely female, millennial-aged audience.
Lobeeston is represented by Parker Talent Management, which handles brand deal inquiries and business collaborations. Their public contact email routes through the agency and is listed openly in their social media bios.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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