United Kingdom
Lloyd Hulme — who performs under the DJ alias Sonny Harrison — is a UK-based lifestyle and food creator whose content sits at the intersection of home cooking, everyday humour, and relatable domestic life.
Total Followers -0.3%
52K
Across Instagram
Primary Platform
YouTube
52K followers · 100% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1K–$2.6K / IG post
UK Companies House records show Lloyd Sonny Harrison Hulme joined Swarm Talent Ltd as director in November 2025, his fourth active directorship alongside Invloed Ltd, Magic Market Ltd, and Socialmotionco Ltd.
Lloyd's TikTok bio and content confirm the arrival of son Sonny, with posts documenting early parenthood including homemade baby purées. A post around mid-2026 noted the baby was turning one.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 51,733 | -166 | 6.5% | 0.2 | 23 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -41 -0.1% | +0 +0.0% | +0 +0.0% | -41 |
| Last 30 days | -166 -0.3% | +0 +0.0% | +0 +0.0% | -166 |
| Last 90 days | -543 -1.1% | +0 +0.0% | +0 +0.0% | -543 |
| Last 365 days | -543 -1.1% | +0 +0.0% | +0 +0.0% | -543 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Temu E-commerce / Shopping | Sponsored content | TikTok | 2024–2025 | — |
| Amazon Music Music / Streaming | Sponsored content | 2024–2025 | — |
Lloyd Hulme — who performs under the DJ alias Sonny Harrison — is a UK-based lifestyle and food creator whose content sits at the intersection of home cooking, everyday humour, and relatable domestic life. Operating under the self-deprecating label 'self-claimed chef', he built a following across platforms through casual, personality-driven videos that make no pretence of professional culinary authority. His cross-platform footprint spans a substantial TikTok audience alongside his Instagram presence, and his content mix — quick recipes, date-night moments, gym motivation, and playful recreations of nostalgic adverts — reflects a creator who packages ordinary life with enough wit to sustain strong community engagement. The Coca-Cola advert recreation format and McDonald's menu commentary are typical of his style: low-production warmth that prioritises personality over polish.
His audience skews heavily female and spans a wide adult age range, with significant reach in both the UK and the United States — a cross-Atlantic split that broadens his appeal for brands targeting English-speaking markets. Engagement running well above category norms for his follower band signals a genuinely active community rather than passive reach, which partly explains his positioning with consumer-facing sponsors. Brand partnerships with Temu and Amazon Music point toward accessible, value-conscious advertisers that suit a micro-to-mid creator demographic. With a dual identity as a food personality and working DJ, Lloyd occupies a niche of relatable British lad-lifestyle content — and as cross-platform audiences continue consolidating around personality-first creators, his above-average engagement rate positions him well for incremental growth in food, entertainment, and everyday-lifestyle brand categories.
Lloydhulme reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward E-commerce / Shopping, Music / Streaming, a clear signal of fit for brands in those categories. Demonstrated partners include Temu and Amazon Music. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in E-commerce / Shopping and related categories, Lloydhulme offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lloydhulme's tier (Micro, 52K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Sonny Harrison is the DJ alias used by Lloyd Hulme, the UK content creator known online as Lloydhulme. He lists his DJ work alongside cooking and lifestyle content as one of his core creative identities, making him a fairly rare food-and-music crossover creator in the UK micro-creator space.
His full name is Lloyd Harvey Hulme, which is visible through his TikTok handle @LloydHarveyHulme. Across most other platforms he shortens it to Lloydhulme, but his TikTok account makes the middle name clear.
Eden is Lloydhulme's partner, whom he references by name in his TikTok bio with a ring emoji — strongly suggesting they are engaged. Relationship and date-night content featuring Eden is a recurring theme in his posts, including videos where he surprises her at home.
No — he openly describes himself as a "self-claimed chef," which is a tongue-in-cheek admission that he cooks as an enthusiastic home cook rather than a culinary professional. His recipe content leans into quick, accessible everyday meals rather than fine dining or technical technique.
Yes, Lloydhulme has worked with Temu as a paid brand partner, with multiple pieces of sponsored content tagged under Temu-related hashtags across his social channels. It has been one of the more consistent commercial partnerships in his content output.
Lloydhulme partnered with Amazon Music as a brand collaborator, a tie-up that fits naturally given his parallel identity as DJ Sonny Harrison. The partnership appeared as sponsored content within his broader lifestyle posts.
Yes — Lloydhulme posted a video recreating a Coca-Cola advert from the 1990s, tagging Coca-Cola directly in the caption with a comedic and nostalgic angle. It fits his broader content style of taking recognisable cultural references and remaking them with a humorous, lo-fi twist.
Lloydhulme posts gym and fitness content through a "dadbod" lens — a self-aware, unpretentious framing that treats working out as relatable rather than aspirational. It sits alongside his cooking and comedy content as part of an everyday-guy persona that clearly resonates with his audience.
Lloydhulme is significantly larger on TikTok, where his @LloydHarveyHulme account has grown to over 300,000 followers, compared to his Instagram presence which sits in the micro-tier range of around 50,000. TikTok has clearly been his primary growth platform, while Instagram is where his engagement rate runs well above the category average.
Lloydhulme is based in the United Kingdom, and the UK makes up his single largest audience segment, followed by the United States. His humour, references, and general content tone carry a distinctly British character throughout.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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