United States
Lizpacini is a U.S.-based home DIY and decor creator best known for documenting the ongoing renovation of her 1990s house, framing the project around the accessible reality of a busy parent squeezing projects into nap-time windows.
Total Followers +2.8%
1.4M
Across Instagram, TikTok
Primary Platform
YouTube
1M followers · 74% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$29K / IG post
Liz Pacini's full guest-room transformation styled after a Bath & Body Works store racked up millions of views across TikTok and Instagram and earned a feature on Parade Home & Garden.
Liz sat down with Old Mill Building Products CEO Tyler Webster for an episode of the brand's 'Brick by Brick' series, spotlighting her hands-on DIY approach — likely tied to her herringbone thin-brick porch project.
Liz's #ad TikTok featuring the new ScotchBlue PROSharp Painter's Tape — used to create a DIY painted gingham accent wall — became one of her highest-profile sponsored posts of the year.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +0.3% | +106 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +37K +3.6% | +1K +0.3% | +0 +0.0% | +38K |
| Last 90 days | +163K +16.0% | +3K +0.9% | +0 +0.0% | +166K |
| Last 365 days | +163K +16.0% | +3K +0.9% | +0 +0.0% | +166K |
Daily follower snapshots from CreatorDB's longitudinal index.
Lizpacini is a U.S.-based home DIY and decor creator best known for documenting the ongoing renovation of her 1990s house, framing the project around the accessible reality of a busy parent squeezing projects into nap-time windows. Her content spans accent walls, wallpaper installs, front porch refreshes, and guest bedroom makeovers — the kind of attainable, weekend-scale projects that resonate with homeowners who want a stylish result without a contractor budget. Instagram is her primary stage, where she has built a following in the seven-figure range, while TikTok serves largely as a discovery funnel that redirects viewers back to her more detailed platform content and an active LTK storefront.
Her audience skews heavily female and leans into the 35-and-older homeowner bracket — a demographic with real purchasing power in home goods, paint, flooring, and seasonal decor categories. Engagement runs well above category norms, suggesting a community that actively uses her content as a reference rather than passive scroll fodder. That trust dynamic, combined with a predominantly English-speaking audience spread across the U.S., U.K., Canada, and Australia, positions Lizpacini as a strong fit for home improvement brands seeking conversion-oriented partnerships rather than pure awareness plays.
Lizpacini reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in diy and related categories, Lizpacini offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lizpacini's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Lizpacini is a mom — her Instagram bio explicitly mentions squeezing DIY projects in during nap time, which has become a signature part of her brand identity. This relatable angle connects strongly with her core audience, which skews toward women in the 35–54 age range who are also balancing home improvement with family responsibilities.
Lizpacini is transforming a 1990s-era home, which she describes directly in her Instagram bio. Her fixer-upper approach gives her content a grounded, real-world feel rather than showcasing already-polished luxury spaces, which is a big reason her audience finds her projects genuinely achievable.
Yes, Lizpacini has an LTK (LikeToKnow.it) shop under the handle @lizpacini, which she links to directly from both her TikTok and Instagram profiles. It's her primary way of sharing shoppable links to the exact products, materials, and decor pieces she uses across her home projects.
Lizpacini fits her projects into nap time windows, which she calls out explicitly in her Instagram bio as her dedicated DIY slot. This nap time DIY identity has become one of her most recognized content pillars, resonating especially with parents who feel like they lack long uninterrupted stretches to tackle home improvements.
Yes, Halloween is one of Lizpacini's recurring seasonal content themes, reflected in her consistent use of the #halloween hashtag alongside her home decor work. She weaves holiday styling into her broader makeover content, making it practical for people who want to dress up their homes for the season without a full renovation.
Wallpaper is one of Lizpacini's regular content topics, covered as part of bedroom makeovers, guest room updates, and accent wall projects. Her walkthroughs make her a useful reference for anyone weighing whether to tackle wallpaper as a DIY install or bring in a professional.
Yes, Lizpacini has posted content about choosing and installing a runner, including a caption where she mentions being genuinely torn between options before committing to one. This decision-walkthrough style — showing the real choices and doubts — is typical of how she documents her home projects for her audience.
Lizpacini gravitates toward a warm, approachable aesthetic suited to transforming older homes on a realistic budget. Her fixer-upper framing and recurring projects like accent walls, wallpaper installs, front porch updates, and bedroom refreshes suggest she favors attainable, high-impact updates over full gut renovations.
Lizpacini is based in the United States, and the large majority of her audience is also American. Her content centers on her own home, so the domestic U.S. housing context — including 90s-era homes and commonly available materials — naturally resonates with her following.
Lizpacini has surpassed one million followers on Instagram, placing her firmly in the Macro influencer tier. Her engagement rate on the platform runs well above the typical category average, signaling that her audience is genuinely active rather than passively scrolling past her content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@lizpacini · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.