United States
Liz Kennedy is a US-based wellness and identity coach turned content creator whose work sits at the intersection of spiritual psychology, manifestation, and self-concept development.
Total Followers +0.7%
680K
Across Instagram, TikTok
Primary Platform
YouTube
412K followers · 60% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.2K–$14K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -124 -0.0% | +403 +0.1% | +0 +0.0% | +279 |
| Last 30 days | +1K +0.3% | +3K +1.3% | +0 +0.0% | +5K |
| Last 90 days | +5K +1.2% | +6K +2.3% | +0 +0.0% | +11K |
| Last 365 days | +5K +1.2% | +6K +2.3% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
Liz Kennedy is a US-based wellness and identity coach turned content creator whose work sits at the intersection of spiritual psychology, manifestation, and self-concept development. Operating across Instagram and TikTok with a combined mid-tier following in the hundreds of thousands, she has built her brand around the idea of deliberate identity transformation — a throughline that runs from her short-form video content to her podcast, Voices of Magnetism. Her hashtag vocabulary, including terms like selfconceptwork, higherselfhealing, and innervoice, places her squarely within a post-Law of Attraction generation of creators who blend spiritual framing with practical self-development language.
Her audience skews heavily female and concentrates in the 18–34 age range, a demographic with strong appetite for wellness, mindset, and personal growth content. The occasional crossover into topics like peptides and SPF suggests she is expanding into biohacking and preventive wellness territory, which broadens her appeal to health and beauty brands alongside the spirituality and coaching categories. TikTok engagement running notably above her Instagram rate indicates that her conversational, introspective short-form style translates particularly well to that platform's discovery ecosystem. As the self-development space continues to fragment into increasingly specific sub-niches, Kennedy's identity-work focus positions her as a credible fit for brands targeting aspirational, wellness-oriented millennial and Gen Z women.
Lizkennedy reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Lizkennedy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Lizkennedy's tier (Mid, 680K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Voices of Magnetism is Lizkennedy's podcast and the entry point she directs new followers toward — her Instagram bio literally says "Start here" pointing to it. The show centers on her core themes of identity, wellness, manifestation, and spirituality, guiding listeners through the process of becoming what she calls "the next version of yourself."
The Vessel is one of Lizkennedy's signature branded concepts, consistently appearing as a hashtag alongside her identity and self-transformation content. It sits at the intersection of her spirituality and wellness framework, and she uses it to describe the body and self as a container for energetic and identity work.
Spiritual armor is a recurring concept in Lizkennedy's content, referring to the inner protection and strength built through daily rituals, mindset practices, and energetic alignment. The idea is that you intentionally fortify yourself spiritually before engaging with the world, making it a form of proactive self-care rather than reactive coping.
Self concept work is a core pillar of Lizkennedy's teachings, focused on identifying and reshaping the deep beliefs you hold about who you are. She ties it directly to manifestation and law of attraction principles, arguing that your identity — not just your actions — determines what you attract and create in your life.
"Discipline is self love" is one of Lizkennedy's signature phrases, reframing discipline as an act of deep care for yourself rather than punishment or restriction. In her content, consistently showing up for your goals and daily rituals is positioned as the highest expression of respect toward the person you are becoming.
Lizkennedy's morning ritual content focuses on using the start of your day as a foundation for energetic alignment and mindset work. It connects to her broader identity framework — the idea being that a structured, intentional morning is one of the core practices for stepping into your higher self.
Higher self healing is Lizkennedy's approach to personal growth through the lens of your most aligned, elevated self rather than from a place of lack or damage. It reframes the healing journey as a spiritual and identity-level process, which sets it apart from conventional self-help or therapy framing.
Lizkennedy's content sits firmly in the spiritual self-help space rather than any organized religion — she draws on concepts like the law of attraction, energetic alignment, manifestation, and higher self work. Her framework is intentionally broad enough to resonate across different belief backgrounds, which is reflected in her predominantly young, female audience across multiple countries.
Lizkennedy is active on Instagram, TikTok, and YouTube, with YouTube listed as her primary platform and TikTok showing strong momentum in her growth. She also hosts the Voices of Magnetism podcast, which she promotes as the best starting point for new followers.
Lizkennedy is based in the United States, where the large majority of her audience is also located. Her content reaches an international following as well, with notable audiences in the UK, Canada, and India drawn to her identity, wellness, and manifestation work.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@lizkennedy · YouTube
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