United Kingdom
Liverpool FC Women is the official women's football club affiliated with Liverpool FC, one of England's most storied football institutions.
Total Followers +1.6%
2.4M
Across Instagram, TikTok
Primary Platform
YouTube
1.8M followers · 77% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$52K / IG post
The Reds opened the new season away at newly promoted Charlton Athletic, with three home matches at Anfield scheduled against Everton, Arsenal, and Aston Villa.
Liverpool FC, in collaboration with EC Markets, held a panel discussion at their Melwood training ground exploring the IWD 2026 theme 'Give To Gain', alongside community and employability initiatives from the LFC Foundation.
Taylor signed a long-term deal at Anfield after leaving Man City, where he won the FA Cup (2020) and League Cup (2022). He took over from interim Amber Whiteley following Matt Beard's February 2025 departure.
Beard, who managed LFC Women twice and guided the club to back-to-back WSL titles in 2013 and 2014, died suddenly. The WSL observed a minute's silence at all games in his memory.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +3K +0.5% | +0 +0.0% | +4K |
| Last 30 days | +10K +0.5% | +28K +4.9% | +0 +0.0% | +38K |
| Last 90 days | +16K +0.9% | +55K +9.9% | +0 +0.0% | +71K |
| Last 365 days | +16K +0.9% | +55K +9.9% | +0 +0.0% | +71K |
Daily follower snapshots from CreatorDB's longitudinal index.
Liverpool FC Women is the official women's football club affiliated with Liverpool FC, one of England's most storied football institutions. After a period of rebuilding and a return to the Women's Super League — England's top flight — the club has invested heavily in its playing squad and its digital presence. The social channels documented here serve as the primary public voice for the team, blending match highlights, player spotlights, and behind-the-scenes content that captures the rhythm of a professional WSL season. The tone is characteristically sharp and fan-first: short-form clips celebrating individual moments — a goalkeeper's distribution, a commanding defensive display — with caption copy that leans into supporter culture rather than corporate polish. The anti-discrimination messaging embedded in their Instagram bio reflects the broader campaign work running across English football.
The channel's audience skews toward a young, predominantly male demographic concentrated in the United Kingdom and the United States, reflecting both the traditional Liverpool FC global fanbase and the rapid growth of women's football as a mainstream sports product in English-speaking markets. TikTok growth significantly outpaces Instagram, signalling that short-form video is the primary engine for new audience acquisition. A partnership with Google Pixel — visible in the #teampixel hashtag — positions the club alongside other WSL sides that have benefited from Google's sustained investment in women's sport. With engagement rates well above category medians on both platforms, Liverpool FC Women's channels are well-placed to attract further premium brand partnerships as the WSL's commercial profile continues to expand globally.
Liverpoolfcw reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, Liverpoolfcw offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Liverpoolfcw's tier (Macro, 2.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Liverpool FC Women have played selected home fixtures at Anfield, the club's iconic main stadium. The women's team has used the ground for marquee Women's Super League matches, giving them access to one of football's most famous venues and its atmosphere.
Liverpool FC Women compete in the Women's Super League (WSL), the top tier of women's club football in England. The WSL includes rivals like Manchester City, Chelsea, Arsenal, and Manchester United, making it one of the most competitive women's leagues in Europe.
Khiara Keating is Liverpool FC Women's goalkeeper and an England international recognised for her exceptional distribution — her ability to pick out teammates with accurate long passes from goal. The club's own social channels have spotlighted her as a standout performer, and she has represented England at youth and senior international level.
Grace Fisk is a defender who plays for Liverpool FC Women in the WSL. She has been celebrated in the club's official social content for eye-catching individual performances, with the team's channels calling her out by name after particularly strong displays.
The message in Liverpool FC Women's Instagram bio is part of an ongoing initiative to combat online hate and discrimination directed at players, staff, and fans. It encourages people to report abusive content rather than ignore it, reflecting a broader push across professional football to make digital spaces safer for everyone involved in the game.
Yes, Liverpool FC Women are part of Google's Team Pixel partnership, which shows up consistently in their social content via the #teampixel hashtag. The arrangement aligns the club with Google Pixel's camera technology and is often woven into behind-the-scenes and match-day visual content.
#RedTogether is Liverpool FC Women's community hashtag used to unite players, staff, and supporters under a shared identity. It also acts as a companion to the club's anti-discrimination messaging, reinforcing the idea that solidarity and inclusivity are central to what the team stands for.
The hashtag #mciliv is shorthand for Manchester City Women versus Liverpool FC Women fixtures in the WSL — 'McI' for Manchester City, 'Liv' for Liverpool. It is used by both clubs and their fans to tag highlights, previews, and post-match content from one of the league's most watched rivalries.
Several Liverpool FC Women players have earned call-ups to England's youth international setup, known as the Young Lionesses, with the club regularly using the #younglionesses hashtag to celebrate those appearances. Goalkeeper Khiara Keating, highlighted in the club's own social content, is among those who have represented England across different age groups on the international stage.
Across Instagram and TikTok combined, Liverpool FC Women have built a following of well over two million, placing them firmly in the Macro tier among women's sports accounts globally. Their TikTok presence is growing particularly quickly and delivers engagement rates that run well above the sports-team category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@liverpoolfcw · YouTube
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